Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Turn Live Events into a Telemarketing Asset

By Jayden Chu Subscribe to RSS | April 16th 2012 | Views:
loading
 
  



Nothing beats personal, as what many marketing gurus will say. More popularly termed as ‘experiential marketing’, the use of live events has been proven to be very effective in increasing the number of people willing to buy a certain product or service. In a country such as Singapore, it can create numerous possibilities. Now, the challenge here is how to put that into the perspective of telemarketing services. We all know that telemarketing is one of the most effective direct promotions medium. The problem here is how to convince prospects that telemarketers are responsible enough to do the job. Given the past history of this medium, the fear is pretty much substantiated.

 

But what are the things that live events can contribute to telemarketing firms? Kim Gordon from Entrepreneur.com provides some ideas.

 

The first thing one should take note of is that a live event can help increase brand recognition. One of the biggest challenges of telemarketing firms is to make their brand well-known. This can be troubling if your firm is new in the market. Try organizing an open-house, or maybe a live video feed. This can be shown to attendees, letting them witness first-hand how your business works.

 

Another benefit is in getting a low-cost method of introducing a new product or service. Organizing a live event and inviting prospects to try your service can be a good venue for your company. While the realities of an actual telemarketing campaign may not be available for attendees, you can arrange a presentation for them where you can compel your viewers, particularly your prospects to actively consider using your latest offer. It would be great if you can encourage previous and current satisfied clients to sing up.

 

Another benefit that can be gleaned is in establishing a close connection between your prospects and your products. Yes, there is a huge difference between advertising your company through print, television, and radio. When you get investors to look at your offerings personally, and if this is pulled off properly, then this can help your prospects establish a closer relationship with your products. What is important is that you give them a glimpse of what your company is capable of delivering.

 

Another benefit is that such an event will encourage customers to try the services being offered. Putting it into a telemarketing perspective, this means providing prospects with an avenue where they can discuss with telemarketing firms how this service can help them. Since a close relationship has already been established, it will be to your advantage.  Personal dialogues like these can be a great way to increase your company’s visibility. You prospects will appreciate the fact that they are talking to a real representative of your company.

 

Last, but certainly not the least, live events can generate the needed buzz for your business. This is one of the most important goals in businesses. Buzz generates a reaction, a reaction generates discussion, and a discussion can create a promotion. As long as it is properly executed, this can increase the visibility of your telemarketing company.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/turn-live-events-into-a-telemarketing-asset.htm

Related Marketing Articles Subscribe to RSS

Mapping 4 Business provides and range of CIS Mapping services including territory design
Published by Julia Roger on December 26th 2011 | Business
Founded in 2005 Mapping 4 Business is a reputable organisation that provides GIS mapping expertise t...
 
Environmental Testing is just one of the services that Climate Services can offer you
Published by Julia Roger on January 6th 2012 | Business
From our premises at Glenrothes in Fife we are ideally placed to service customers throughout the no...
 
Some advantages to using online bookkeeping services
Published by Amitaabh Saboo on February 3rd 2012 | Business
Using online bookkeeping services can be innovative solution for the harried business owner, who do...
 
Do you need Event Staffing services to help with a large scale event?
Published by Mary Porter on June 18th 2012 | Business
Anyone who has ever put on a large event, celebration, product launch or gathering will know that ha...
 
The services provided by a Groundwork London company
Published by James Blee on July 17th 2012 | Business
Groundwork London services tend to be undertaken by professional companies who specialise in all asp...
 
Bring banners to life using the best Large Format Printing services
Published by on June 19th 2012 | Business
You can use Large Format Printing to produce banners for a trade show or order quality printed image...
 
Bookkeeper services: What to expect from them
Published by Amitaabh Saboo on January 6th 2012 | Business
It’s vital for you to be familiar with what to be expecting from bookkeeper services ahead of appo...
 
Importance of shredding services in business organisations
Published by Canberra Marketing on December 3rd 2011 | Business
For any business organisation, or government outfit, keeping paper credentials containing sensitive ...
 
The Ultimate websolution services by CITC.
Published by Anoopcitc on August 14th 2012 | Business
CITC is highly experienced India web designing & web Development Company with the proven record for ...
 
Do you require the services of Fraud Solicitors?
Published by Mary Porter on June 22nd 2012 | Business
Commercial fraud is a growing area of crime and though fraud might have a reputation for being a vic...
 
Copywriting services can boost your bottom line
Published by Freelancewriter on June 4th 2012 | Marketing
Brian Birnbaum is a web content writer offering copywriting services to companies in different indu...
 
What services do Illustration Agencies provide
Published by James Blee on June 16th 2012 | Business
Illustration Agencies unite authors with childrens book illustrators for example when they want to b...
 
Why do you need the services of a business broker in Roseville?
Published by Businessbrokers on December 12th 2011 | Business
There are many other benefits too. Like confidentiality, better price and hassle free process. All t...
 
Do you require the services of an Ecologist Kent?
Published by Mary Porter on June 30th 2012 | Business
If you are searching for an ecologist Kent to work on your site then visit us here at Hone Ecology E...
 
Dental insurance billing services help maximize revenue
Published by Outsource Strategies International on February 3rd 2012 | Business
Dental insurance billing can help dental practices streamline their revenue cycle. Proper dental ins...
 
Temple Realtors offer specialized services related to property transactions
Published by Rori Lyn on March 2nd 2012 | Business
If you are planning to sell the house then the very first thing you would like to know is how much y...
 
Innovative triple bundles for all services that help save a lot
Published by Randy Collins on March 22nd 2012 | Business
The quality of the programs that you get to watch on your television is enhanced manifold. It is po...
 
Outsourced title services leads to satisfied customers!
Published by Amitaabh Saboo on January 16th 2012 | Business
As a small mortgage business proprietor, you cannot overlook the significance of outsourced title se...
 
Toronto airport taxi services: Best of all!
Published by Jason Ausie on January 11th 2012 | Business
Toronto airport taxi services charge diverse charges depending upon the mileage covered and the hour...
 
Clean your windows through reliable professional window cleaning services online
Published by Mithun on June 5th 2012 | Business
Welcome to squeakyclean.net.au, Melbourne's Number #1 Window Cleaning Specialist offers best Window ...