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Then and Now: the Evolution of Lead Generation

By Kevin Beamer Subscribe to RSS | March 23rd 2012 | Views:
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Sales are the lifeblood of any business. Without income, companies will not have the means to continue with production that accordingly sustains their trade. In this element of business, lead generation has a crucial role to play.

Lead generation is the process of finding prospective customers who will purchase products or pay for services being offered by certain businesses. There are several ways on how to do so and it is up to the trading firms to decide about the extent of their efforts. This aspect of the business can be considered as an investment, for it requires a significant amount of time, money, and energy. However, the success of lead generation does not necessarily depend on the cost of methods applied; rather, it will depend on the careful selection of the most creative and effective marketing strategies.

The process of generating leads already has different faces and forms. Throughout the years, techniques evolved and developed specifically through the constant advancements in marketing skills and technology. So companies can determine which techniques they think would work for them, here is a comparison of the then and now of lead generation.

Then

People would say that nothing can beat the classics, and that sure is applicable to lead generation as well. Surveys revealed that a lot of companies these days still depend on traditional strategies like events and trade shows, direct mails, and – believe it or not – the yellow pages. They find telemarketing and direct mails as effective lead generation methods that hold a distinct personal touch for their potential consumers.

Although browsing through phone directories, making phone calls, and sending snail mails to people directly can make potential customers feel special, these are no longer the most practical and efficient lead generation practices these days. Basically, these can be time-consuming and costly. With the fast-paced environment that companies move with, it is vital for them to always keep up with the pace and strive to be at least a step ahead from others; thankfully, there are contractor marketing experts who can assist them with that aim.

Now

With the help of these professionals, contractors leads can be generated for companies effortlessly. The benefits that computers, electronic gadgets, and the Internet hold can be maximized properly without compromising ethics and quality. Some of the modern lead generation choices that companies can choose from include web development, online advertising, email marketing, and search engine optimization.

Contractor marketing experts can also recommend the use of social media and video marketing. These are more interesting lead generation strategies that can attract more consumers through a more distinct online presence. To get more questions about lead generation answered, go to ehow.com/about_4677172_what-lead-generation.html.

Kevin Beamer - About Author:
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