Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Print Collateral for Small Businesses

By Ambrose Wright Subscribe to RSS | April 3rd 2012 | Views:
loading
 
  



If you’ve recently joined a start-up company or own a small business, you know the importance of a budget. Print collateral is vital to promoting a young or small business. Logos, direct mail pieces and business cards all have direct impressions on people and can help your business attract clients. While many think print materials are expensive, they can fortunately be created with a digital press, and produced at an affordable price. Check out these options:

Use your resources: If you own a small business or a start-up company check to see if you have any employees that double as graphic designers. Because graphic design companies charge an arm and a leg for work, you may be able to hire an artsy, but tech-savvy employee as a free-lancer. Many times, people are able to use programs such as Adobe Creative Suite to create professional-looking logos.

Semi-professional printing: Semi-professional printing is either printing done on a very high-quality consumer printer or printing that is done by companies, like Kinko’s, on printers that are just below professional grade. You can save money by producing items like letterhead through in-house printing. Press the print button on your digital press and you’ll have instant print collateral. Many semi-professional printers can be purchased for under $1,000. If you want print collateral that appears as though it’s been printed on a printing pressyou may have to spend a bit more money for a professional printer. For more important documents like brochures and newsletters, you may want to outsource your printing, however if you only need a few copies of something, print it in-house.

If you’re printing items that are awkward in size, such as small business cards, you may want to take them into a printing store. These professionals have dealt with all different sizes of paper and weights. They can also answer any questions you have about duplicates, inks and professional presses, like Heidelberg presses, if and when your company grows.

In general, be sure to use the resources that lie within your company. Check to see if any of your employees are willing to create print collateral and logos for you. Additionally, try printing the items that you can in-house as this can save a lot of money on copies and ink. Lastly, if you’re printing something that needs extra care, like an awkward-sized business card, be sure to go the professional route, as a printing expert should produce these items.

Ambrose Wright - About Author:
Welcome to Graphic Innovators, We are the leading Printing Press holder from all the Heidelberg Presses. We service the Digital Press printing and packaging industry. We strive to go above and beyond our clients expectations by providing Innovative equipment and press solutions for the Printing.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/print-collateral-for-small-businesses.htm

Related Marketing Articles Subscribe to RSS

Helpful guidelines to write press releases on current business news
Published by Alva Grace on December 27th 2011 | Marketing
The success of a business depends not only on its products and services but also on its promotional ...
 
Printing Fabrics with a Heat press machine
Published by Sublimationinks@gmail.com on February 29th 2012 | Business
The heat press machine provides a method for delivering versatile print options over a wide range of...
 
Must haves in a social media press release
Published by Kevinpetersen on January 23rd 2012 | Marketing
For optimal reach of your business online it is important that you make use of social media press re...
 
With HBO’s press event for the Television Critics Association Winter 2011
Published by Xiaojuan on November 29th 2011 | Business
As to the coverage of the panel, both myself and Fire And Blood will be in attendance. I plan to liv...
 
Online free press release in great demand
Published by Paulvernon on December 27th 2011 | Business

Search for press release websites could throw a number of options but selecting the right one is...
 
Hot off the press latest Punjab news
Published by Nidhigupta on June 7th 2012 | Business
Punjab, located in the North western part of India is the nation's largest single provider of wheat ...
 
Financial press release – Helps increase traffic!
Published by Joylynn on March 9th 2012 | Marketing
Press release websites are the best means to build a brand. This helps reach the target customers. W...