Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Mass Emailing Versus Bulk SMS

By Gaurav Sinha Subscribe to RSS | April 4th 2012 | Views:
loading
 
  



Sending out Bulk SMSs using a short messaging system gateway has come to become a very popular method of direct communication with customers around the world. Brands are able to directly engage with customers, employees as well as vendors without investing in too much time and money.

SMS versus Mass Email

When compared to its online counterpart, the email, sending out mass emails is a concept that has been hackneyed and exploited to a great extent. This has resulted in most mass emails going directly into spam folders, which means that there is hardly any chance that your target audience even received your communication. Considering today’s situation, sending out bulk emails is pretty much a waste of time and effort since there is no real way of knowing whether or not your message has been communicated.

What Makes Mass SMSs a Better Proposition?

One of the major benefits of picking Bulk SMS systems as a communication tools is that they make use of unique SMS gateway software to send out mass short messages to mobile numbers in your database. This helps ensure higher reach to target audiences who may or may not have access to email and other communication forms at that time.

Integrating Communication with All Stakeholders

This system not only allows you to engage with existing and potential customers, but you can also set up robust systems to communicate with traveling company representatives. Email isn’t always easy to access at such times and even if it is accessible, it tends to get very expensive.

Since one does not need a smart phone to connect with customers, vendors and field personnel, there is no major hardware investment required at all. Every mobile phone integrates SMS features making it a more popular mode of communication.

In situations where there is weak range, the SMS will be sent at a later time, hereby ensuring that your target receiver actually reads your message.

At the same time, many internet users chose to ignore or delete emails without reading them. The short and sweet nature of SMS and mobile technologies compel users to go through the message at some point of time, hereby ensuring higher reach.

If you are in a business where you need to be in constant touch with your feet on street, bulk SMS services are ideal. Medical representatives, insurance agents and financial planners are able to make maximum use of this system to communicate to their employees for the benefit of scheduling client calls and visits.

Why Email is so Passe:-

Even though emails exhibit their own set of benefits and have easily been able to take over telephone calls and unnecessary faxing, this tool has been abused as a promotional tool for years. Because of this, internet users have lost faith in the credibility of email messages, which makes a mass email project a waste of time and money.

SMS poses definite benefits over email and it is definitely worth giving a shot. Investing in this system will help organize your internal communications, marketing, promotions and vendor management in ways you cannot imagine.

Gaurav Sinha - About Author:
Strikeone Advertising is India's leading Bulk SMS service provider company. You can also use our SMS Services for advertising, which is one of the most convenient and preferable way to promote your brand name.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/mass-emailing-versus-bulk-sms.htm

Related Marketing Articles Subscribe to RSS

When you outsource printer services
Published by Glyn Jones on January 23rd 2012 | Business
When you are to outsource the printing job you are to be very careful with the selection of right ki...
 
Use the services of the e-commerce fulfilment for more productivity
Published by Diego Hall on December 8th 2011 | Business
The e-commerce fulfilment is a happening thing taking place in the field of business these days. Kno...
 
The services provided by a Groundwork London company
Published by James Blee on July 17th 2012 | Business
Groundwork London services tend to be undertaken by professional companies who specialise in all asp...
 
Moving and Packing services makes house moving process easy and quick
Published by Mandymoving on December 13th 2011 | Business
Are you shifting to a new place? Worried about the shifting process? Be placated! Moving and packing...
 
Ensure advantages in business with distribution and fulfillment services
Published by Diego Hall on February 29th 2012 | Business
The distribution and fulfillment services ensure complete fulfillment of consumer orders as per desi...
 
Garden centers and there services
Published by Denial Frank on January 24th 2012 | Business
There are any gardening centers in Birmingham through which you can avail various gardening services...
 
Use of intelligent inserting for efficient direct mailing services
Published by Corporatemailing on July 20th 2012 | Business
The success of a company is determined by many key factors which if properly capitalized on can lead...
 
Online payroll services New Jersey- a relief from tedious manual payroll
Published by Payroll1 on May 23rd 2012 | Business
The cutthroat competition in the industry makes it all the more significant for the companies to spe...
 
Dental insurance billing services help maximize revenue
Published by Outsource Strategies International on February 3rd 2012 | Business
Dental insurance billing can help dental practices streamline their revenue cycle. Proper dental ins...
 
Transmission services south Florida making your vehicle problem free
Published by James Blee on February 23rd 2012 | Business
Amongst tourists in USA Florida is one of the most well-liked States. Florida is marvelously positio...
 
HIPAA compliant emergency room transcription services for hospitals
Published by MTS Transcription Service on March 19th 2012 | Business
Emergency room transcription services are a vital asset for healthcare centers and a great assistanc...
 
Tax preparation services: the things to look for while selecting one
Published by Amitaabh Saboo on January 6th 2012 | Business
To file taxes for your company, regardless of being how large or small is able to be tiring....
 
London Fit out is the foremost name in office fit out services
Published by on June 16th 2012 | Business
London Fit Out is committed to providing all the solutions that you need for the commercial refurbis...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Some advantages to using online bookkeeping services
Published by Amitaabh Saboo on February 3rd 2012 | Business
Using online bookkeeping services can be innovative solution for the harried business owner, who do...
 
Professional translation services VS Translation with Widgets
Published by Jon Smith on May 15th 2012 | Business
Technological advancement have brought most wonderful inventions to make our life easier. Now we can...
 
Hyderabad packers and movers for all type reallocation services
Published by Kumari Ankita on January 30th 2012 | Business
Reallocation is something which is required both at the commercial level and residential level. This...
 
Hiring external payroll services for you business
Published by Payroll1 on July 23rd 2012 | Business
The payroll is one of the principle sections of a business. It is the chief segment of an organizati...
 
How to sign up to BT Home Phone services
Published by Paul Rowley on January 24th 2012 | Business
This article explains what you can expect from BT Home Phone to see if it is the right option for yo...
 
Get Help from PEOs Avail the benefits of the services offered by PEO companies
Published by James Blee on May 16th 2012 | Business
It is not without reasons that more and more organizations are resorting to seek help of PEOs or Pro...