Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Mass Emailing Versus Bulk SMS

By Gaurav Sinha Subscribe to RSS | April 4th 2012 | Views:
loading
 
  



Sending out Bulk SMSs using a short messaging system gateway has come to become a very popular method of direct communication with customers around the world. Brands are able to directly engage with customers, employees as well as vendors without investing in too much time and money.

SMS versus Mass Email

When compared to its online counterpart, the email, sending out mass emails is a concept that has been hackneyed and exploited to a great extent. This has resulted in most mass emails going directly into spam folders, which means that there is hardly any chance that your target audience even received your communication. Considering today’s situation, sending out bulk emails is pretty much a waste of time and effort since there is no real way of knowing whether or not your message has been communicated.

What Makes Mass SMSs a Better Proposition?

One of the major benefits of picking Bulk SMS systems as a communication tools is that they make use of unique SMS gateway software to send out mass short messages to mobile numbers in your database. This helps ensure higher reach to target audiences who may or may not have access to email and other communication forms at that time.

Integrating Communication with All Stakeholders

This system not only allows you to engage with existing and potential customers, but you can also set up robust systems to communicate with traveling company representatives. Email isn’t always easy to access at such times and even if it is accessible, it tends to get very expensive.

Since one does not need a smart phone to connect with customers, vendors and field personnel, there is no major hardware investment required at all. Every mobile phone integrates SMS features making it a more popular mode of communication.

In situations where there is weak range, the SMS will be sent at a later time, hereby ensuring that your target receiver actually reads your message.

At the same time, many internet users chose to ignore or delete emails without reading them. The short and sweet nature of SMS and mobile technologies compel users to go through the message at some point of time, hereby ensuring higher reach.

If you are in a business where you need to be in constant touch with your feet on street, bulk SMS services are ideal. Medical representatives, insurance agents and financial planners are able to make maximum use of this system to communicate to their employees for the benefit of scheduling client calls and visits.

Why Email is so Passe:-

Even though emails exhibit their own set of benefits and have easily been able to take over telephone calls and unnecessary faxing, this tool has been abused as a promotional tool for years. Because of this, internet users have lost faith in the credibility of email messages, which makes a mass email project a waste of time and money.

SMS poses definite benefits over email and it is definitely worth giving a shot. Investing in this system will help organize your internal communications, marketing, promotions and vendor management in ways you cannot imagine.

Gaurav Sinha - About Author:
Strikeone Advertising is India's leading Bulk SMS service provider company. You can also use our SMS Services for advertising, which is one of the most convenient and preferable way to promote your brand name.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/mass-emailing-versus-bulk-sms.htm

Related Marketing Articles Subscribe to RSS

Taxi Service Oakland CA-Ensuring timely services supported by customer care and workshop team
Published by Mithun on April 19th 2012 | Business
Yellow Taxi services you will find much switched on, technology-based service providers, allowing pe...
 
Do you require the services of Fraud Solicitors?
Published by Mary Porter on June 22nd 2012 | Business
Commercial fraud is a growing area of crime and though fraud might have a reputation for being a vic...
 
Clean your windows through reliable professional window cleaning services online
Published by Mithun on June 5th 2012 | Business
Welcome to squeakyclean.net.au, Melbourne's Number #1 Window Cleaning Specialist offers best Window ...
 
Cloud computing services in Denver by Micro tech tel
Published by Roger White on April 9th 2012 | Business
When you are looking for the managed IT Services MicroTech Tel is the place to look out for the trus...
 
The services provided by a Skills Development Facilitator
Published by James Blee on July 16th 2012 | Business
A skills development facilitator will offer SETA training for people of all ages and all abilities. ...
 
CHAS accreditation & CHAS services> Please base article around this
Published by Julia Roger on June 18th 2012 | Business
The HSE also have their own risk assessment and policy templates that you can download to either use...
 
Temple Realtors offer specialized services related to property transactions
Published by Rori Lyn on March 2nd 2012 | Business
If you are planning to sell the house then the very first thing you would like to know is how much y...
 
Wonderful Professional services of Heating and Cooling Chicago Companies
Published by David Flambert on August 8th 2012 | Business
The good quality of the air program will also depend on the way these facilities are installed eithe...
 
Ensure advantages in business with distribution and fulfillment services
Published by Diego Hall on February 29th 2012 | Business
The distribution and fulfillment services ensure complete fulfillment of consumer orders as per desi...
 
Get different screen printing, t shirt printing services at accenttshirts
Published by Selinadicousta on July 9th 2012 | Business
Las Vegas is a town that many people visit and is also a big producer of tee shirts that can be take...
 
Bookkeeper services: What to expect from them
Published by Amitaabh Saboo on January 6th 2012 | Business
It’s vital for you to be familiar with what to be expecting from bookkeeper services ahead of appo...
 
Hire towing services for your car
Published by Kristi Smith on December 30th 2011 | Business
The article is based on the towing services offered through Internet. It throws light on the aspects...
 
Professional translation services VS Translation with Widgets
Published by Jon Smith on May 15th 2012 | Business
Technological advancement have brought most wonderful inventions to make our life easier. Now we can...
 
HIPAA compliant physician billing services for gastroenterologists
Published by Outsource Strategies International on March 5th 2012 | Business
Medical billing companies provide all healthcare specialists, including gastroenterologists, efficie...
 
London Fit out is the foremost name in office fit out services
Published by on June 16th 2012 | Business
London Fit Out is committed to providing all the solutions that you need for the commercial refurbis...
 
Architectural design services in Washington DC
Published by Architectural Design on July 3rd 2012 | Business
Being by training Architects and Designers, we decided to focus our expertise in both Residential an...
 
How important is business bookkeeping services in your small business?
Published by Matthew Thomas on February 22nd 2012 | Business
Bookkeeping services have helped companies in many ways which in turn helps a company grow. it has t...
 
Benefits of hiring the services of agencies for getting property to rent and other things to be look into
Published by Cathrine Mckay on June 6th 2012 | Business
Taking the property to rent by hiring the services of agencies is although expensive for you yet it ...
 
Advantages of bulk SMSs for Your Business
Published by Moneek Mehra on April 17th 2012 | Marketing
Have you just turned entrepreneur with your new business? Well, that indeed is very good news. Howev...
 
Supply chain management is incomplete without pick and pack services
Published by Diego Hall on December 15th 2011 | Business
Pick and pack services are integral parts of a business. These services are so crucial that they can...