Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Leveraging the Power of Bulk SMS

By Gaurav Sinha Subscribe to RSS | January 14th 2012 | Views:
loading
 
  



With aggressive competition in the global marketplace, brands are compelled to get more proactive with their marketing initiatives without overshooting budgets. Most brands undergo stringent budget strategising so that they are able to optimize their investment in marketing and advertising initiatives in all areas. Standing out among the clutter is extremely important for brand managers, and they are soon recognizing the significance of cost-effective marketing projects such as employing a Bulk SMS service provider.

Providers of mass SMS services have become a crucial part of the entire gamut of marketing service providers. They act as the missing link between the brand, the target audiences as well as the telecom network providers. With mobile marketing through telecommunications and the internet becoming the fastest growing avenue in promotions, brands are able to leverage from this form of customer contact on several levels.

Leveraging the Ever Increasing User Base

On the other hand, with the ever-increasing user base of cell phones and smart phones, Bulk SMS service providers allow you design a targeted promotional strategy using safe and quick communication strategies.

SMS versus Email

The biggest benefit of this strategy, especially when compared to E-mail marketing is that the chances of your audience reading it, is much higher. Mobile messages tend to be short and to the point, while email communication tends to be much more detailed thus risking its readership with an audience that has dwindling attention spans.

Additionally, email messages are likely to go directly into spam which means that your audience may not even realize your message is lying in their inbox's. In comparison to that, mobile messages guarantee a basic readership, thus ensuring that you are able to communicate your messages to the audience that it is intended for.

Exploring Business Opportunities

Brands can now opt to build databases and send out thousands of messages to their audiences to facilitate brand recall as well as communicate with them on new product launches, promotions, event invitations etc.

In addition to being a more effective mode of communication, it is also extremely cost-effective. This makes it a preferred choice through which brands choose to communicate with their audiences simply because they offer a higher rate of return on investment.

How Does This System Work?

Bulk SMS Service providers offer a feature rich user interface which is extremely user-friendly to operate. They make use of a backend SMS gateway from which the messages are sent out, the front end of which is typically a website, email server or similar interface.

This tool has statistically played a crucial role in facilitating the generation of revenues. Not only do they open doors to unlimited new business opportunities but the minimal investment requirement allows businesses to conduct effective advertising plans without burning a hole in their pockets.

Before you hire a service provider, make sure you hire one of great repute and one who offers you comprehensive services with respect to database management as well. Make enquiries within the industry to identify the one who will enable you to truly leverage the power of mass SMS.

Gaurav Sinha - About Author:
Strikeone Advertising is one of the leading Bulk SMS Service Provider company from India. Our SMS service is used to send bulk sms and short code all over India to promote your brand name.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/leveraging-the-power-of-bulk-sms.htm

Related Marketing Articles Subscribe to RSS

Ways Robert Buggs is just altering that this city service provider at that Office having to do with Guidance
Published by Aldis Hodge on March 22nd 2012 | Business


Robert Buggs on the moment is the Chief People's Capital Official inside the Section create...
 
What to look for in a payroll service?
Published by Payroll1 on August 4th 2012 | Business
Out of all the activities of a business, payroll is an important and critical one. It requires a lot...
 
Is a mail forwarding service for you?
Published by MailNetwork on February 28th 2012 | Business
Do you travel a lot for business? So much so that when you do make it home you find a mountain of un...
 
Using a Scrap my Car service
Published by Mary Porter on June 17th 2012 | Business
Scarp my car companies operate all over the UK and they are the easiest and most convenient way to g...
 
B2B Telemarketing - a comprehensive telemarketing service to boost your business
Published by Beanstalk Marketing UK on January 12th 2012 | Marketing
Beanstalk is a UK B2B Telemarketing agency specializing in B2B Telemarketing for Appointment Setting...
 
Keep your valuable customers happy with a good order fulfillment service
Published by Diego Hall on April 17th 2012 | Business
Customers are the most valuable part of any business and to keep them happy you must outsource your ...
 
Get easier and simpler reallocation service via Movers and Packers
Published by Ankita Gupta on July 1st 2012 | Business
There is large number of packing and moving companies in India to serve you. These reallocations com...
 
No. 1 Driving School is the most reliable driving lessons Croydon service
Published by Mary Porter on June 28th 2012 | Business
Our driving lessons Croydon vehicles are modern and fully-equipped with all of the conveniences that...
 
Software Outsourcing service Providers
Published by LizaFox on January 18th 2012 | Business
"Software Outsourcing", is one of the buzzwords in the industry, which is developed, mature and life...
 
Greek Organic olive oil: But how can this be distortion of bulk olive oil?
Published by Oliveoil on February 25th 2012 | Business
So with olive oil, the most 'live' organization, the most sensitive and beneficial component of our ...
 
Tangent Exhibitions display stands are certain to get your product or service noticed
Published by James Blee on June 16th 2012 | Business
Here at Tangent Exhibitions we have a selection of five separate display stands designs from you to ...
 
Article writing service for great positions and rankings
Published by Ashish Pandey on May 9th 2012 | Business
Content writing service and article writing service should be hired with much care and deep knowledg...
 
An ideal shifting company with unmatched service and competitive price
Published by Kumari Ankita on December 28th 2011 | Business
Welcome to No.1 movers as well as packers. You get unmatched services from us on the loading and unl...
 
Document scanning service Fort Worth
Published by Jeremy Goins on November 30th 2011 | Business
At present time with the growth of latest technique of Document scanning service Fort Worth shifting...
 
Bullivant Accounting and Tax Services offers a meticulous bookkeeping Johannesburg service
Published by on July 11th 2012 | Business
Our team of bookkeeping Johannesburg professionals, and accountants, whom specialise in all differen...
 
Printing service: Helps get your business going
Published by Robert Samuels on January 2nd 2012 | Business
There has been an increasing demand for printed items. And this demand is not restricted only for bu...
 
How to find the perfect printing service for prospering your business
Published by Robert Samuels on December 15th 2011 | Business
Read this article to know about the necessity of the printing service providers for making your busi...
 
For the ultimate luxury of business jets with a reliable, precise service contact the market leaders at Airmayfair.
Published by on June 21st 2012 | Business
We take our position very seriously, ensuring your trip is a safe and secure, and are very aware of ...
 
Managed printer service for your business
Published by Glyn Jones on December 15th 2011 | Business
If you own a small business, then you would have of course realized the advantages offered by the ma...
 
Get accomplished and comfort service by Bhopal packers and movers
Published by Ankita Kumari on December 29th 2011 | Business
Bhopal is highly commercialized and industrialized area. It has both large and small industries. Maj...