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How to reach out to more customers with the best Digital Marketing Services

By Puneet Gupta Subscribe to RSS | July 6th 2012 | Views:
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This is an age where customers don’t even buy ice-cream without searching on the internet to find the nearest location, reading online reviews about the place and checking customer ratings for the top flavors. A well-informed outlook becomes an empowered customer. Communication is the only key to a strong and better relationship with new and existing customers. The more your customers know about your products and services, the less the chances of them to explore and see what the competitors have to offer.

There is a surplus of customer communications tools and techniques available such as professionally crafted email pieces, PPC campaigns, SEO strategies and social media marketing. The important thing is to know what are the industry trends, the best practices that are accepted and levels of expected quality. The best way to achieve success is by delivering beyond customer expectations.

The purpose of inbound marketing is to attract customers towards you. This is accomplished through understanding, trust, assurance, relationships and sharing. Digital marketing services guide your movement through the marketing space.

How does a digital strategy help you reach more customers?

1. Connect customers to remarkable content and digital experiences, and connect your business with desired outcomes.

2. Focus on SMART initiatives (Specific, Measurable, Achievable, Realistic, and Time Framed).

3. Customise strategies around your business goals.

4. Empower yourself as a business leader with information and critical data analysis so your organisation gains speed, agility and excellent timing.

5. Create customer-centric marketing to turn around declining or stagnant online businesses and conquer business failures.

According to the survey results released in June 2012 by KPMG, retail executives are gaining success in many fields of digital marketing services and will continue to invest in many digital marketing channels in the coming future. This data is available from the 2012 Retail Industry Outlook Survey, which provides perspectives and insights from 100 CEOs and other C-level executives in the retail sector.

From the report, "Not surprisingly, retailers are increasing their use of digital marketing channels to explore new ways of doing business and reaching more customers." They are seeing the outcomes of online shopping on their businesses, as 59 percent of survey participants agree it is the most powerful digital marketing channel. Closely following the digital marketing channels are social media sites such as Facebook and Twitter, which have an edge on email marketing campaigns. Mobile shopping, mobile promotions, and mobile payments are other important digital marketing channels for retailers.

Due to the digital marketing’s overall impact on business, retailers are forming strategies around social and mobile for the year ahead. Some of these strategies include:

• Social for external brand promotion

• Social for customer insight

• Social for two-way customer interaction

• Social for recruiting

• Customer-facing mobile applications

Digital marketing channels and internet marketing strategies allows brands to stay connected and reach more customers. With social media’s importance on the rise, digital marketers are planning various social and mobile strategies for the coming year.

In short, Digital customer relationships are all about using new tools to create new bonds with the customers. Every company’s different, and the digital relationships will be entirely dependent on the character of the customers and the qualities of your product or service. Rather than reaching customers through flyers, billboards, print ads and other traditional media channel, the internet marketing strategies lets you simply connect in a more open, humble and human manner. Creating digital customer relationships requires looking at one’s organization from a customer’s perspective and being brave enough to want to get closer to the customers and thus reaching out to more customers.

Puneet Gupta - About Author:
The author of this article is Puneet Gupta and He is an internet marketer and has strong passion about digital marketing strategies and Social marketing.

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