Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to reach out to more customers with the best Digital Marketing Services

By Puneet Gupta Subscribe to RSS | July 6th 2012 | Views:
loading
 
  



This is an age where customers don’t even buy ice-cream without searching on the internet to find the nearest location, reading online reviews about the place and checking customer ratings for the top flavors. A well-informed outlook becomes an empowered customer. Communication is the only key to a strong and better relationship with new and existing customers. The more your customers know about your products and services, the less the chances of them to explore and see what the competitors have to offer.

There is a surplus of customer communications tools and techniques available such as professionally crafted email pieces, PPC campaigns, SEO strategies and social media marketing. The important thing is to know what are the industry trends, the best practices that are accepted and levels of expected quality. The best way to achieve success is by delivering beyond customer expectations.

The purpose of inbound marketing is to attract customers towards you. This is accomplished through understanding, trust, assurance, relationships and sharing. Digital marketing services guide your movement through the marketing space.

How does a digital strategy help you reach more customers?

1. Connect customers to remarkable content and digital experiences, and connect your business with desired outcomes.

2. Focus on SMART initiatives (Specific, Measurable, Achievable, Realistic, and Time Framed).

3. Customise strategies around your business goals.

4. Empower yourself as a business leader with information and critical data analysis so your organisation gains speed, agility and excellent timing.

5. Create customer-centric marketing to turn around declining or stagnant online businesses and conquer business failures.

According to the survey results released in June 2012 by KPMG, retail executives are gaining success in many fields of digital marketing services and will continue to invest in many digital marketing channels in the coming future. This data is available from the 2012 Retail Industry Outlook Survey, which provides perspectives and insights from 100 CEOs and other C-level executives in the retail sector.

From the report, "Not surprisingly, retailers are increasing their use of digital marketing channels to explore new ways of doing business and reaching more customers." They are seeing the outcomes of online shopping on their businesses, as 59 percent of survey participants agree it is the most powerful digital marketing channel. Closely following the digital marketing channels are social media sites such as Facebook and Twitter, which have an edge on email marketing campaigns. Mobile shopping, mobile promotions, and mobile payments are other important digital marketing channels for retailers.

Due to the digital marketing’s overall impact on business, retailers are forming strategies around social and mobile for the year ahead. Some of these strategies include:

• Social for external brand promotion

• Social for customer insight

• Social for two-way customer interaction

• Social for recruiting

• Customer-facing mobile applications

Digital marketing channels and internet marketing strategies allows brands to stay connected and reach more customers. With social media’s importance on the rise, digital marketers are planning various social and mobile strategies for the coming year.

In short, Digital customer relationships are all about using new tools to create new bonds with the customers. Every company’s different, and the digital relationships will be entirely dependent on the character of the customers and the qualities of your product or service. Rather than reaching customers through flyers, billboards, print ads and other traditional media channel, the internet marketing strategies lets you simply connect in a more open, humble and human manner. Creating digital customer relationships requires looking at one’s organization from a customer’s perspective and being brave enough to want to get closer to the customers and thus reaching out to more customers.

Puneet Gupta - About Author:
The author of this article is Puneet Gupta and He is an internet marketer and has strong passion about digital marketing strategies and Social marketing.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/how-to-reach-out-to-more-customers-with-the-best-digital-marketing-services.htm

Related Marketing Articles Subscribe to RSS

Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Various pricing strategies adopted by companies to improve sales
Published by Annphilip on March 8th 2012 | Business
Pricing strategy depends on both the external factors and the internal factors of an organization. S...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Bird removal Nashville provides excellent transfer strategies
Published by Vancezane on February 18th 2012 | Business
Bird removal Nashville provides superb chicken exchange techniques for community residence and busin...