Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to reach out to more customers with the best Digital Marketing Services

By Puneet Gupta Subscribe to RSS | July 6th 2012 | Views:
loading
 
  



This is an age where customers don’t even buy ice-cream without searching on the internet to find the nearest location, reading online reviews about the place and checking customer ratings for the top flavors. A well-informed outlook becomes an empowered customer. Communication is the only key to a strong and better relationship with new and existing customers. The more your customers know about your products and services, the less the chances of them to explore and see what the competitors have to offer.

There is a surplus of customer communications tools and techniques available such as professionally crafted email pieces, PPC campaigns, SEO strategies and social media marketing. The important thing is to know what are the industry trends, the best practices that are accepted and levels of expected quality. The best way to achieve success is by delivering beyond customer expectations.

The purpose of inbound marketing is to attract customers towards you. This is accomplished through understanding, trust, assurance, relationships and sharing. Digital marketing services guide your movement through the marketing space.

How does a digital strategy help you reach more customers?

1. Connect customers to remarkable content and digital experiences, and connect your business with desired outcomes.

2. Focus on SMART initiatives (Specific, Measurable, Achievable, Realistic, and Time Framed).

3. Customise strategies around your business goals.

4. Empower yourself as a business leader with information and critical data analysis so your organisation gains speed, agility and excellent timing.

5. Create customer-centric marketing to turn around declining or stagnant online businesses and conquer business failures.

According to the survey results released in June 2012 by KPMG, retail executives are gaining success in many fields of digital marketing services and will continue to invest in many digital marketing channels in the coming future. This data is available from the 2012 Retail Industry Outlook Survey, which provides perspectives and insights from 100 CEOs and other C-level executives in the retail sector.

From the report, "Not surprisingly, retailers are increasing their use of digital marketing channels to explore new ways of doing business and reaching more customers." They are seeing the outcomes of online shopping on their businesses, as 59 percent of survey participants agree it is the most powerful digital marketing channel. Closely following the digital marketing channels are social media sites such as Facebook and Twitter, which have an edge on email marketing campaigns. Mobile shopping, mobile promotions, and mobile payments are other important digital marketing channels for retailers.

Due to the digital marketing’s overall impact on business, retailers are forming strategies around social and mobile for the year ahead. Some of these strategies include:

• Social for external brand promotion

• Social for customer insight

• Social for two-way customer interaction

• Social for recruiting

• Customer-facing mobile applications

Digital marketing channels and internet marketing strategies allows brands to stay connected and reach more customers. With social media’s importance on the rise, digital marketers are planning various social and mobile strategies for the coming year.

In short, Digital customer relationships are all about using new tools to create new bonds with the customers. Every company’s different, and the digital relationships will be entirely dependent on the character of the customers and the qualities of your product or service. Rather than reaching customers through flyers, billboards, print ads and other traditional media channel, the internet marketing strategies lets you simply connect in a more open, humble and human manner. Creating digital customer relationships requires looking at one’s organization from a customer’s perspective and being brave enough to want to get closer to the customers and thus reaching out to more customers.

Puneet Gupta - About Author:
The author of this article is Puneet Gupta and He is an internet marketer and has strong passion about digital marketing strategies and Social marketing.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/how-to-reach-out-to-more-customers-with-the-best-digital-marketing-services.htm

Related Marketing Articles Subscribe to RSS

Earn money from home with B2B marketing portal
Published by Uncleservice on April 14th 2012 | Business
B2B marketing is one of the four business models. B2B marketing is refers to the business to busines...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Local SEO strategies are the best place to start
Published by Jeny Paul on February 28th 2012 | Marketing
Search Engine Optimisation has been around for quite a while, and the companies that are just beginn...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Tips to search for a professional interactive marketing agency
Published by Allinda James on January 17th 2012 | Marketing
Being armed with technical expertise and highly creative and brilliant workforce, they can capture y...
 
Bird removal Nashville outstanding development strategies
Published by Vancezane on February 18th 2012 | Business
Bird removal Nashville official has experience around the traditional operation of surveying the act...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...