Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Offset Printing Will Survive

By Bill Kozak Subscribe to RSS | November 25th 2011 | Views:
loading
 
  



Offset printing has a shaky future. Not just because of digital printing, but because of the digital age in general. There is a constant pressure to put more information in a digital format that will never see the printed page. In so many ways, it is preferable. Here are some reasons while digital printing will not overtake offset printing.

1. Long runs will never be economical in other formats. Modern offset printing presses today can print in the millions with a cost that is far less than other forms of printing. It is true that a server can supply this information digitally, however there is a cost behind that as well, and offset printing is still a cheap medium in that regard.

2. There's nothing like the printed page. Ever curled up to a nice laptop in a chair? Maybe. But doing so with a book has far more ease. Books are so ingrained into our culture that they are now almost impossible to escape. Reading a book on your tablet computer is doable, however a book is so much more appealing.

3. It's in our culture. At the very least, offset printing will not go away overnight. It is ingrained in our culture. Ever since Gutenberg invented the printing press, we have been groomed by a culture that looks at the printed word as a reliable source. Newspapers for example are printed by offset printing companies. Though they are no longer the primary source of news today, they are still respected as a more reliable source than the internet.

Agree or not, offset printing is here to stay. Other forms of technology will continue to eat away at the market share, but offset printing will continue to play a dominate role in conveying media to the world.

Bill Kozak - About Author:
Bill Kozak is an offset printing consultant who has worked on various presses in his career. He gives professional advice to those that work on various offset printing presses around the world.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/how-offset-printing-will-survive.htm

Related Marketing Articles Subscribe to RSS

Things to think about when using promo Uniteddomains.com coupon code for printing online
Published by Manohar Sai on January 9th 2012 | Business

This happens when you've found out too late that you can't use your Uniteddomains.com ...
 
Are you looking for Large Format Ink for your printer and proper printing
Published by James Blee on June 17th 2012 | Business
Many people use large format printers to product top quality stunning images, and to achieve the abs...
 
Customized t shirts|screen printing Las Vegas
Published by Selinadicousta on July 6th 2012 | Business
T-shirts often serve as a form of self-expression. The words and graphics that people wear give them...
 
Tits and Bits of brochure printing
Published by Robert Samuels on January 2nd 2012 | Business
There are many steps to brochure printing. At first you should consider whether you have proper amou...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
A1 Acetate is just one of the printing services that Ezeeplan can offer
Published by James Blee on June 17th 2012 | Business
Our most popular service is to translate content from smaller scales to A1 acetate or paper sizes. H...
 
Online free press release in great demand
Published by Paulvernon on December 27th 2011 | Business

Search for press release websites could throw a number of options but selecting the right one is...
 
Large format printing and banner printing
Published by Mary Porter on July 4th 2012 | Business
If you are looking for large format printing you want be sure that you are getting the best possible...
 
Offering the best and the cheapest printing facilities in Montreal Canada
Published by Coloprilreview on November 25th 2011 | Business
Imprimerie Montreal is one of the best printing and designing companies in Canada. imprimerie...
 
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
 
Advertise yourself using a printed calendar from an online printing store
Published by Paul Wood on December 5th 2011 | Marketing
Finding reliable printing firms can be challenging and will take a lot of precious time which might ...
 
Get different screen printing, t shirt printing services at accenttshirts
Published by Selinadicousta on July 9th 2012 | Business
Las Vegas is a town that many people visit and is also a big producer of tee shirts that can be take...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Financial press release – Helps increase traffic!
Published by Joylynn on March 9th 2012 | Marketing
Press release websites are the best means to build a brand. This helps reach the target customers. W...
 
Leaflet printing and exhibition graphics
Published by Mary Porter on June 25th 2012 | Business
There are many ways that you can do this when you look into cheap printing....
 
Must haves in a social media press release
Published by Kevinpetersen on January 23rd 2012 | Marketing
For optimal reach of your business online it is important that you make use of social media press re...
 
Printing Fabrics with a Heat press machine
Published by Sublimationinks@gmail.com on February 29th 2012 | Business
The heat press machine provides a method for delivering versatile print options over a wide range of...
 
T-shirt printing services
Published by Selinadicousta on March 21st 2012 | Marketing
Las Vegas Screen Printing is very common for a variety of reasons. They are a city that hosts many b...
 
Helpful guidelines to write press releases on current business news
Published by Alva Grace on December 27th 2011 | Marketing
The success of a business depends not only on its products and services but also on its promotional ...
 
What are the benefits of short run brochure printing?
Published by Robwillmas on June 20th 2012 | Business
Short-run digital printing guarantees a fast turnaround to print your materials. Indeed, the set-up ...