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Have You Learn About the Variation Involving Social Networking, Social Media and Social Marketing?

By Marko Trevor Subscribe to RSS | January 27th 2012 | Views:

When I talk about social media, SEO, SEM, social marketing and social networking with small business proprietors for the first time, many are overwhelmed and confused on the subject of what they really are and the way they impact their business. They know that they're all important, but undecided why. They know they should create an efficient social web presence, but not sure how. If you feel similar frustration, let me share a little bit light on a few these topics.

What is Social Media?

In any nut shell social media is content planned to be dispersed through social interaction, created using social tools just like business networks, forums, bookmarking, video sharing, social networks, etc. Social media are web-based technologies that transform usual broadcast media monologues (one to numerous) into social media dialogues. It allows you to not just talk at your customer; it lets you talk with and interact with your customer you might say which was never possible beforehand.

What exactly is Social Marketing?

Social Marketing is the actual marketing tactic and implementation of your efforts to efficiently market yourself on the internet utilizing social media and social networks as well as related strategies that utilize SEO "Search Engine Optimization" and SEM "Search Engine Marketing/Monetization."

Wikipedia describes social media marketing as:

"the act utilizing social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube."

Where I feel that almost all small business proprietors run into trouble is that they see the action side of social marketing and never the setting up side of social marketing. The action side has two primary components:

1. Create traffic by way of videos, tweets, and even blog entries that draw attention, link energy, and become viral in nature. Traffic and link energy will be the element that produces social marketing effective, it replicates a message not through purchase of an ad, but through user to user contact.

2. Identify and connect with visitors and capture targeted links, leads and customers. Building a base in your brand or company to grow from.

Action for the sake of it really is ineffective. Many companies employ social media marketing campaigns for the reason that they either are told it's vital or their competition is doing it. They jump in doing what they see and listen to everybody else doing, accomplish nothing and become pissed off by the money and time that they've wasted.

Defining Your Small Business SMS "Social Marketing Strategy"

Prior to jump into social marketing head first, you'll need to ascertain an efficient SMS "Social Marketing Strategy" that could recognize

* How to find your internet presence targets and objectives? (Build up a contact list, website monetization, marketing information, brand development)

* Who is your target connection and customer that you want to draw in, identify and capture.

* How to define the best social networks and media tools to succeed in your target and achieve your goals?

You cannot be all things to all or any people. Only after you ask and answer the three questions above can you develop and put into action an effective social media marketing campaign which will be successful and achieve your goals. Now you will have several plans, using several social resources, but the bottom line is to always start with all the SMS!

Marko Trevor - About Author:
Richard F Sands – Your Source for Social Media Infographics. For more information about JBH WorldWide visit us at

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