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First Impressions Last when it Comes to Book Cover Designs

By Maria Gini Subscribe to RSS | May 16th 2012 | Views:
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The most important aspect that any book designer in India has to keep in mind is first impressions last. This is as true of restaurant menu design as of books. What a prospective customer will order or avoid will certainly be influenced by how enticing something looks. There is more to book design than the cover. How many pages, the kinds of fonts used, font size, leading, kerning, sink, even whether a book is going to be broken up into chapters with chapter names or simply chapter numbers or whether it is to be broken into sections with chapters – all add up.

The savvy book designer in India understands these facts. The quality of paper used and even the kinds of ink used, the use of color – be it on the cover or on the inside pages – has to be done keeping in mind budgets as well as how many copies can be reasonably expected to be sold. Your book designer in India will understand a significant proportion of the publishing market is carved in niches and each niche has its specific demands. A book publisher who expects to earn a fortune from marketing books on puzzles would tell the book designer in India to keep the target readership in mind while designing the book and its cover.

On the other hand the brochure designer in Delhi understands that the brochure design must do more than speak about a product line. An effective brochure is like the first ‘hello’ with the prospective customer. Just as the restaurant menu design can allure the diner into ordering an entire slew of items, the brochure designer Delhi knows that a brochure which has the desired impact can fascinate a buyer into ordering more items from a product range than was originally intended.

The intended purpose of a fantastic restaurant menu design or brochure design is the same – to showcase wares on sale. Food, beverages, customer goods, capital goods, whatever it is you want to sell the best way to do so is to make the most of the services of a brochure designer Delhi.

Maria Gini - About Author:
Dreamscapes offers corporate branding in India that specializes in brand building in India, corporate branding in India, brochure designer in Delhi, documentary filmmaking, logo designer in Delhi and corporate branding services in India.

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