Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Effective Mobile Marketing with SMS Services

By Gaurav Sinha Subscribe to RSS | February 6th 2012 | Views:
loading
 
  



Regardless of the technological boom and the alternative modes of communication that come with it, SMS technology is still very much in use. In comparison to other modes of direct marketing communication, i.e. email, physical mail or flyers, SMS is considered to be the most effective.

For starters, statistics prove that over 90% of all text messages sent are read by the recipients. Hiring an SMS service helps create an immediate personal link between the brand and audience, and it extremely easy to set-up and execute.

How to Effectively Execute an SMS Marketing Program

After you have identified an SMS service provider, all you need to do is choose a single or a set of keywords that define you brand or the existing promotional campaign. Then, you can start promoting the short code to your existing and potential customers to proceed with your marketing communications.

These mass SMS software’s are typically integrated with robust database management features which allow you to store segregate and manage mobile numbers of all incoming messages for your future mobile marketing campaigns.

You can effectively use these services to send and receive text custom messages, send out discount coupons, organize contests, have your audiences vote, conduct market research surveys and even promote links to mobile websites.

Mass text messaging services have proven to be an extremely cost effective and resourceful way to engage with your audiences.

Benefits of SMS Marketing

1. Enhance your sales volumes and brand exposure by option to take on an SMS marketing campaign. This is ideal for businesses to cater to a local or national audience and aspire to promote themselves to a larger audience. It is more personalized and targeted than an internet campaign and leaves sufficient room for customizations.

2. Using these campaigns is extremely effective to execute below the line promotional activities where one can share promotional codes with faithful customers and have them avail a range of offers and discounts at a store by simply presenting the SMS.

3. Certain product and service types can also make full use of this service to start a new source of revenue. For example, movie producers and distributors can offer paid services in forms of links to ringtones and other movie specific content to fans through mass SMS services. This can be easily executed by collaborating with a mobile network service provider who would pass on earner remuneration at the end of the month.

4. Urgent and important information can be easily communicated to audiences through these SMS services. For example, an event planner can send out mass text messages in case of a last minute change in schedule or unavailability of the keynote speaker. Schools are effectively employing this system to alert parents about changes in school schedules, holidays, PTA meetings etc.

5. Doctors and other professionals hire these services to send out reminders of follow up appointments etc.

Overall, these services can be optimized across industries depending on your ability to get creative with the marketing communications strategy.

Gaurav Sinha - About Author:
SMS Services is one of the most convenient and preferable way to promote your brand name. Strikeone Advertising is one of the leading SMS Service Provider in Delhi at cost effective rates.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/effective-mobile-marketing-with-sms-services.htm

Related Marketing Articles Subscribe to RSS

The best courier service is provided by us including medical delivery
Published by Coloprilreview on December 1st 2011 | Business
Most of the delivery services comprise of Cargo Management, shipping, Cargo Express Movement & Wareh...
 
Midland Cleaning Services is one commercial cleaning service that will produce sparkling results
Published by Mary Porter on June 16th 2012 | Business
---Are you unsatisfied with the commercial cleaning service that’s presently provided by your cont...
 
Packers and movers Pune for that perfect reallocation service
Published by Purushottam Chandra on January 21st 2012 | Business
Packing and moving seems very easy but actually it is very difficult task. Once you start doing it y...
 
Telemarketing service is the ultimate support for any startup business.
Published by Idea2result Result on March 30th 2012 | Marketing
The earth is a place where anything can happen at any point of time and this is both literarily and ...
 
Congenial packing and moving service by movers and packers Hyderabad
Published by Ankita Gupta on January 14th 2012 | Business
Reallocation is not an easy task. We all have to do it in some point of our life. Hyper turbulent wo...
 
Sydney plumbing service
Published by Canberra Marketing on December 4th 2011 | Business
As a homeowner, you will notice that the occurrence of plumbing problems is very frequent and can be...
 
Air conditioning service Orlando ensures energy optimization by its methodical approach
Published by Alice Mark on August 12th 2012 | Business
The air conditioning service with its backup strength of the licensed professional is known for its ...
 
Cranbury’s removals Southampton service is the only international removals and storage service to choose
Published by Mary Porter on June 22nd 2012 | Business
Cranburys offers its customers one simple promise and that is to provide you with an international r...
 
Get variable packing and moving service by Ahmedabad packers and movers
Published by Kumari Ankita on December 26th 2011 | Business
Rapid commercialization and industrialization of India is paving the way for more and more packing a...
 
Dry Cleaners Palmyra Riverton Riverside NJ with the paramount service
Published by Kevin on December 26th 2011 | Business
Cleaning signifies the removal of any stain or dirt removal and finishing refers to the freshening u...
 
Get one stop solutions for all your service with packers and movers
Published by Kumari Ankita on December 12th 2011 | Business
Allahabad is one among the largest commercial hub of northern India. It has many medium and large sc...
 
Espace Global Freight is the intelligent choice for sea freight giving you a hassle free service.
Published by Mary Porter on June 15th 2012 | Business
Espace Global Freight Ltd are based in Staffordshire, UK, we have offices in Litchfield, Warrington ...
 
Hire the service of bird removal Nashville to get rid of pigeons
Published by Philiproswell on January 7th 2012 | Business
Pigeons may cause bundle of problems to the house-owners. They are capable of nesting and living in ...
 
Add value to your property with a superb extension using the very best architectural service London at Just Extend Your House Ltd
Published by James Blee on July 27th 2012 | Business
We are all well aware that the economy in the UK is at an all time low, credit and disposable income...
 
Full secure packing and moving service by Ahmedabad packers and movers
Published by Ankita Gupta on December 27th 2011 | Business
Packing and moving to new city is not an easy task. It is sufficient to give you sleepless nights. N...
 
Get the finest payroll service providers to manage your account professionally
Published by Payroll1 on June 18th 2012 | Business
There are many upcoming small and big businesses every year. Each has a payroll division for which t...
 
Tangent Exhibitions display stands are certain to get your product or service noticed
Published by James Blee on June 16th 2012 | Business
Here at Tangent Exhibitions we have a selection of five separate display stands designs from you to ...
 
Reseller hosting provider: an opportunity to the new line in online business
Published by Genevieve Ackles on February 15th 2012 | Business
If you are working in IT industry and are looking for new business opportunities, there is a good op...
 
Cheap web designing service
Published by Website Designing In India on January 4th 2012 | Business
One of the common factors why a web developer does not meet the objectives of a entrepreneur in deve...
 
Sunshine Toyota Winnipeg: Get the great service on each Toyota model
Published by Sunshine Toyota on March 7th 2012 | Business
Therefore at Sunshine Toyota in Winnipeg, they regard their clients as they believe in customer sati...