Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Digital signage and sustainable success!

By Pravin Kumar Subscribe to RSS | December 12th 2011 | Views:

The marketing arena worldwide has witnessed dramatic transformation over the past few years. The recent years have seen decline in traditional print advertisements - newspapers and static outdoor billboards, but commensurately rising interest in new interactive marketing strategies, including digital signage. Given its ability to use vibrant, media rich content to rope in the right audiences, digital signage represents a powerful medium for advertising, information display and entertainment.

The market is further driven by the evolution of hybrid digital signage systems wherein digital signs are augmented with the interactivity of digital kiosks. The amplification of marketing impact possible through this medium provides a high return on investment (ROI) business case for these systems.

Against a backdrop of a digitalized world, the digital platform of marketing makes for an effective medium to target elusive consumers, especially the younger generation. With several advantages like higher viewer recall and retention of digitally displayed messages, stacked in its favour, digital signage systems are sure to witness sturdy gains in the upcoming years.

Despite the market advantages enjoyed by digital advertising technologies, the global digital signage systems market witnessed sizeable dip in growth momentum during the years 2008 and 2009, as direct fallout of narrow creativity levels in a weak economy and credit shortages for funding new and risky ventures during the period. For instance, new investments in digital signage infrastructure came under direct pressure as a result of preferences among advertisers for existing and already accessible infrastructure. Moreover, financing for big digital signage projects experienced relatively tougher funding options, as venture capitalist preference during this period was particularly skewed towards established technologies with faster exit options.

Everybody knows that falling costs associated with purchasing, installing and maintaining digital signage systems in sync with technology development and market penetration, will help bolster the market and that’s what everybody experienced in the post recession period. Low hardware costs and declining software development costs have made systems, such as, media players and display units like LCDs cheaper and affordable.

Major application areas in these regions include public notices and real-time weather forecasts among others. Opportunities for advertising are on the rise in developing Asian countries like India, China and Singapore largely due to the growing base of urban population and a resultant wider audience base of corporate workers, commuters and shoppers.

Developing countries in Asia, Latin America and Middle East are forecast to drive future gains in the market. The retail boom in Asia brought upon by strong economic growth, rising consumerism, rising standards of living, increase in disposable incomes, and changing lifestyles that rival western counterparts, all provide a strong platform for growth.

Industrialization will remain a key factor, indirectly driving growth in the marketplace. Development of transportation networks, public infrastructure and new construction of commercial buildings will create certainly a commendable demand for digital signage in the near future.

Pravin Kumar - About Author:
digital signage software

digital signage advertising
TruKnox Technologies provide complete turn key digital signage software solutions to various industry segments like marketing and corporate communications, advertising, retail, hospitality, fashion, healthcare, transportation, public sector or education.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Marketing Articles Subscribe to RSS

Future trends in outdoor digital advertising
Published by Harry Tan on February 28th 2012 | Marketing
Thanks to the advancements and developments in our technologies, advertisers and marketers can creat...
Tips to choose and install a new digital antena
Published by Canberra Marketing on December 3rd 2011 | Business
With the advent of digital TV many people are moving away from their analogue antenna to a digital T...
Investing on digital governors- enhancing machine efficiency for long term results
Published by LS Electric on June 3rd 2012 | Business
The Digital governors are designed not just to take control of the speed of the machine but it also ...
Advantages of digital billboard advertising
Published by Harry Tan on March 12th 2012 | Marketing
We all know that there is a lot of controversies about billboards and there are a lot of areas that ...
Logic behind digital marketing
Published by Robert King on January 20th 2012 | Business
Digital marketing tactics are cheap and quicker than conventional marketing. For the cost-cut nature...
Online business and its importance in the digital age
Published by SharonThomas on June 14th 2012 | Business
Online business is gaining more attention. Internet is used to find locations, shopping, look up for...
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
Best digital hearing aid in UK
Published by Ankit Pandey on December 6th 2011 | Business
Find the perfect help and advise from the experts of digital hearing aids top support those with pro...
Everything’s going digital, so is smoking with ‘Electronic Cigarettes’
Published by Chris Adam on February 7th 2012 | Business
Electronic cigarettes are widely used in USA. They can be bought from a retail shop, but the best wa...
What is the need for an digital ip camera?
Published by Guardlyer on March 15th 2012 | Business
POE IP Camera, purchase an enclosure too. The enclosure must properly seal the IP camera. The en...
Know the benefits and remunerations of digital scales
Published by Saima Triphor on February 23rd 2012 | Business
Though there are several scales that were developed previously and there are scales that are being d...
Digital signage and sustainable success!
Published by Pravin Kumar on December 12th 2011 | Marketing
The marketing arena worldwide has witnessed dramatic transformation over the past few years. The rec...
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
Create stunning signage using the latest Laser Cutting technology
Published by Mary Porter on June 18th 2012 | Business
Modern Laser cutting companies have the ability and the capacity to cut all types of materials rangi...
Assessment and predictive maintenance for digital governors and other types
Published by Lselectric on June 1st 2012 | Business
In terms of mechanical-hydraulic governors, maintenance and operations are generally reliable. The b...
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...