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How Social Media Monitoring Benefits your online business

By Puneet Subscribe to RSS | April 19th 2012 | Views:

Any business across the world, small or medium, face the same problem- How to get maximum out of the minimum. Social media gives you the opportunity to make the best use of limited resources. Thousands of businesses have benefited from this forceful and interpersonal medium of social media. Social media monitoring guides young entrepreneurs to do what is right on social media and benefit from it.

Social media monitoring benefits small and medium scale business to a large extent. The characteristic feature of monitoring is that it focuses on every aspect of the business as it is with no manipulations and with many filtering options. Some of the functional benefits that social media monitoring helps in small or medium scale business are:-

• The comments and suggestions of customer help in improved service and product.

• A quick response gives a better position in the market.

• It shows the industry trends and the ways to engage with the potential and existing customers.

• It gives the platform to showcase your industry and subject matter knowledge that helps you instill trust in people and boost the business’ online reputation.

• Encourages satisfied customers to participate in all the platforms to share their positive review.

• It shows the growth on social media over the period of time.

• Social media monitoring helps to evaluate the performance against the competitors and industry as a whole.

• Social media monitoring can recognize and show the top users and sources of discussions.

• With monitoring of right keywords, one can always keep boosting the customer base.

Some of the ways to start integrating social media monitoring into the search strategy include:

Utilize social media monitoring tools

Social monitoring tools allow one to track conversations, authors, type of platforms (blogs, wikis, social networks, video sharing sites, etc.), demographics, geo-graphics, keyword tags, and more.

There are many different social media monitoring tools that have various options and price ranges.

Analyze social keyword tags

Understand the types of keyword tags people actually apply to social mentions, like blog posts or social bookmarks. This data will enhance the keyword targeting strategy for both SEO and PPC.

Search marketers have the ability to analyze search volume through keyword research tools and web analytics. With the integration of social media monitoring, keyword targeting can be more fine-tuned.

Gain customer insights

The customers discuss their needs, wants, frustrations and problems. If one listens, one can learn a lot about how to improve one’s website and one’s search marketing program.

For example, customers are posting messages indicating that they can’t find product information. If that’s the case, one needs to enhance one’s website navigation, re-organize content, or create additional content to make product literature more accessible.

One can also respond to social conversations through search marketing channels.

• PPC ads and landing pages can be written to specifically address problems and concerns.

• SEO programs can be modified to incorporate popular social language into page headings and copy/text.

• Marketers can create link bait content, discussing typical problems and frustrations.

Better focus

Some social media monitoring tools allows one to track where conversations and social mentions originate. This should be integrated with the Web Analytics data to improve search marketing targeting strategies. This geographic data can be used by companies to understand which regions are most active in social conversations. Thus by analyzing social media geographic data one can refine the search marketing targeting strategy.

Monitoring social media can greatly improve the business’ profitability and reputation. This is essential for your business to be a leader in your industry. Without using social media monitoring, the chances of the business being a leader in its industry are nil.

Puneet - About Author:
Puneet is a social media freak and offering the reputation management services through his social media dashboard, SocialPlus.

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