Venus Versus Mars: Modern Jewelry Retail for Men and Women
Since creation of Adam and Eve, the differences and similarities between them are repeatedly being drawn, but the exact formula has never been extracted… And these distinctions influence even commerce life at large. Right now, there had been about massive misreading about the genders which affects business world more than what it looks like.
A lot of industries are still shut in by the idea that women tend to indulge recklessly over shopping while men are cautious and most of the times, uninterested with the topics of this like.
But society changed, especially individual’s behaviors. Now more than ever, consumers are too convoluted to be placed on stereotypes. And it seems to be the most perfect time to be in for an overhaul of business mind setting.
Male and female shop differently, for real. This is evident on items like stainless steel jewelry. The usual misconception in this department is that: women, though reckless spender on clothes and stuff, they would never get themselves jewelry on their own; this is, in old fashion way, thought to be given to them as gifts.
As a marketer, if you believe the same way, you have another thought coming. Women of the 21st century are more than able and capable of paying on their own. The world, more convivial to the gender equality, opened far more opportunities for women to grow career-wise… Which means jewelers should expect the same from women entering their shops, expressing their interest to buy, as they would men.
Likewise, men should be seen as prospective clients, too. They do love shopping like their counterpart would. Even their way of buying things are unlike women who are always impassioned to it – mostly they are seen not sticking around too long and just straight to the point at it, they are still prospects to be considered, now more than ever; that’s mostly for their normally bigger spending capacity.
Feisty and clever, competitions are neck-to-neck battle at business world. Everyone else is breathing down on everyone else’s throat. No one is secured that even big companies watch their path of progress warily. As in ever-dynamic social order, it is important that one knows how to cater to both men and women. Stainless steel jewelry and its likes should be available for both to widen coverage.
Remember, as important as the product itself - its quality and designs, so do customers and more.
Lina Lambert - About Author:
Lina Lambert, loves to write article out from her collections especially accessories, gadgets and jewelries from Inox Stainless Steel jewelry either for men and women as alternative metal jewelry. Visit the website and learn more about the products that beautifies men and women as mens steel jewelry and womens steel jewelry respectively.
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