Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Jewelers’ Tactics: Riding the Runway Trends

By Lina Lambert Subscribe to RSS | June 7th 2012 | Views:
loading
 
  



Increasing coverage and customer appreciation is number one priority to all retail jewelers today. With so much competition all vying for the limited consumer attention, innovative ways to stand out can help businesses sell their stainless steel jewelry more effectively.

One of the great ways for retail jewelers to get notice is by not competing with other luxury industries head-on but by creatively complimenting them.

Stainless steel jewelry is one of the most flexible products to market due to the wide range of themes, styles and designs that it can be incorporated. Being in a very unique standpoint, jewelry can go well with other fashion trends and using the coverage gathered by related products like apparel, shoes or bags, retailers can utilize the hype to share customers' focus and also put their products under the spotlight.

Customers want more value today and by relating jewelry with related products in the runway, retailers can show consumers a clear picture on how their accessories can compliment their personal style. At the moment, jewelry stores tend to display their products on its own and only provide technical details about the jewelry (i.e. quality, materials, craftsmanship, carats, etc.). As far as merchandising is concern, this is very straightforward and maybe good for high-end jewelry but for the ordinary customers just wanting to find a great pair of earrings to match their black dress, technicality can be very overwhelming and some would even careless.

Most fashion magazines and apparel store websites offer a section known as "Wear it with..." which suggests to customers which products can be worn with what. This is a great tactic to increase sale and jewelry retailers can also use it to further engage and entice customers with their products.

The added service of providing a styling suggestion, (for example, what kind of dresses a certain style of necklace can compliment or whether a certain type of earrings can be appropriate for work) can go a long way to ordinary shoppers wanting to vamp up their fashion sense. When done effectively, retailers can also use this merchandising trend to introduce related jewelry to customers and hopefully increase the sale.

Add-on services are nothing new to retail but with the ever changing consumer behavior today, jewelers may need to get creative to grab the attention of customers. And sometimes, trying to take down the competition may not be as useful as complimenting them. As the common saying goes, "If you can't beat them, join them."

Lina Lambert - About Author:
Lina Lambert, loves to write article out from her collections especially accessories, gadgets and jewelries from Inox Stainless Steel jewelry either for men and women as alternative metal jewelry. Visit the website and learn more about the products that beautifies men and women as mens steel jewelry and womens steel jewelry respectively.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/jewelry-articles/jewelers-tactics-riding-the-runway-trends.htm

Related Jewelry Articles Subscribe to RSS

Get precious and quality jewelry
Published by Paul on July 18th 2012 | Jewelry
Everyone loves jewelries. From common man to rich celebrities everybody is attracted to jewelry. Peo...
 
For quality and price deal with the best wholesale distributors of fashion jewelry wholesale
Published by Julia Bennet on January 8th 2012 | Jewelry
Women love buying jewelry, there is no two way to it. Ask any women if she loves jewelry and you wil...
 
A glance at the jewelry box types
Published by Arunincy on August 10th 2012 | Jewelry
Safety jewelry box is one where you can protect your precious jewels from getting damaged or being t...
 
Pandora jewelry
Published by Rottermond123 on March 30th 2012 | Jewelry
Pandora jewelry - Looking for a particular style, color, symmetry, theme, gold, silver or an excitin...
 
Vintage jewelry pieces make everyone proud of their beauty
Published by Harry Smith on February 6th 2012 | Jewelry
Jewelry is precious ornament for all of us, and we require large collection of vintage jewelry in ou...
 
Vintage jewelry collection bring it on wedding
Published by Harry Smith on December 12th 2011 | Jewelry
Vintage signifies pieces that are in fashion since a long time, people have different opinions towar...
 
The best and famous jewelry houses
Published by Justin Methew on January 18th 2012 | Jewelry
As we know, that there are many beautiful ranges of ornaments, available in the market but when we t...
 
Fill your wardrobe with exclusive diamond jewelry collection Los Angeles!
Published by Raviexpertseo on December 29th 2011 | Jewelry
As you all know that diamond is supposed to be the best gift for a girl especially so always conside...
 
Some features never seen before in vintage jewelry
Published by Harry Smith on May 1st 2012 | Jewelry
Some of the identical features looked into designs of vintage jewelry are till not familiar aspect f...
 
Greatest collection of all time at vintage jewelry
Published by Harry Smith on February 13th 2012 | Jewelry
When it comes to vintage jewelry patterns, only few of the online stores will be in your mind...
 
Why amber jewelry is precious?
Published by Amberjewelry on February 29th 2012 | Jewelry
What is Amber? Amber is millions of years old stone which has the power to protect health, reduces ...
 
Fashionable larimar jewelry
Published by Alina Nikol on March 21st 2012 | Jewelry
Larimar jewelry is rare as it is from a small region in the Dominican Republic but is not known to e...
 
Indian Fashion Jewelry Collection from India and jewelry History.
Published by Dhiman Chatterjee on December 27th 2011 | Jewelry

Jewelry worn by Indian brides are largely similar, though there are a few regional and cultural ...
 
Benefits of jewelry shopping online
Published by Sarabrook51 on March 3rd 2012 | Jewelry
Online Jewelry shopping is a new concept in the age shopping online. Web surfers searching for somet...
 
History made by vintage jewelry shop
Published by Harry Smith on July 17th 2012 | Jewelry
Enjoy your latest collection of vintage jewelry that has gained immense popularity in recent time,...
 
Unique Pearl is the best hub for exclusive pearl jewelry at a reasonable price
Published by Adaxx on December 17th 2011 | Jewelry
Go for an exclusive Akoya Pearl Bracelet and Tahitian Pearls Necklace for they are superb and make y...
 
Displays - best way to demonstrate your jewelry pieces
Published by John Kennedy on December 19th 2011 | Jewelry
Let the jewelries get their deserving importance of shining out in the most stunning look being plac...
 
The online jewelry store for exerting that exquisite choice
Published by Berrytim80 on May 29th 2012 | Jewelry
Somebody has rightly said that jewelry is one of the best friends of women. It is a thing of pure jo...
 
Silver vintage rings; marvelous designs of jewelry for women
Published by Harry Smith on February 20th 2012 | Jewelry
For those who are in search of vintage style of jewelry there is good news, you don’t have to sear...
 
Oka Jewelry - e store for fashion jewelry
Published by Patric Ronald on July 2nd 2012 | Jewelry
At times, the costume fashion jewelry may also contain some crystals. These crystals give the jewels...