Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Jewelers’ Tactics: Riding the Runway Trends

By Lina Lambert Subscribe to RSS | June 7th 2012 | Views:
loading
 
  



Increasing coverage and customer appreciation is number one priority to all retail jewelers today. With so much competition all vying for the limited consumer attention, innovative ways to stand out can help businesses sell their stainless steel jewelry more effectively.

One of the great ways for retail jewelers to get notice is by not competing with other luxury industries head-on but by creatively complimenting them.

Stainless steel jewelry is one of the most flexible products to market due to the wide range of themes, styles and designs that it can be incorporated. Being in a very unique standpoint, jewelry can go well with other fashion trends and using the coverage gathered by related products like apparel, shoes or bags, retailers can utilize the hype to share customers' focus and also put their products under the spotlight.

Customers want more value today and by relating jewelry with related products in the runway, retailers can show consumers a clear picture on how their accessories can compliment their personal style. At the moment, jewelry stores tend to display their products on its own and only provide technical details about the jewelry (i.e. quality, materials, craftsmanship, carats, etc.). As far as merchandising is concern, this is very straightforward and maybe good for high-end jewelry but for the ordinary customers just wanting to find a great pair of earrings to match their black dress, technicality can be very overwhelming and some would even careless.

Most fashion magazines and apparel store websites offer a section known as "Wear it with..." which suggests to customers which products can be worn with what. This is a great tactic to increase sale and jewelry retailers can also use it to further engage and entice customers with their products.

The added service of providing a styling suggestion, (for example, what kind of dresses a certain style of necklace can compliment or whether a certain type of earrings can be appropriate for work) can go a long way to ordinary shoppers wanting to vamp up their fashion sense. When done effectively, retailers can also use this merchandising trend to introduce related jewelry to customers and hopefully increase the sale.

Add-on services are nothing new to retail but with the ever changing consumer behavior today, jewelers may need to get creative to grab the attention of customers. And sometimes, trying to take down the competition may not be as useful as complimenting them. As the common saying goes, "If you can't beat them, join them."

Lina Lambert - About Author:
Lina Lambert, loves to write article out from her collections especially accessories, gadgets and jewelries from Inox Stainless Steel jewelry either for men and women as alternative metal jewelry. Visit the website and learn more about the products that beautifies men and women as mens steel jewelry and womens steel jewelry respectively.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/jewelry-articles/jewelers-tactics-riding-the-runway-trends.htm

Related Jewelry Articles Subscribe to RSS

Urn jewelry to recall the passing of your loved one’s
Published by Smith Wymondham on December 15th 2011 | Jewelry
Presently cremation bracelets is starting to become a superb solution intended for commemorating thi...
 
Vintage jewelry collection bring it on wedding
Published by Harry Smith on December 12th 2011 | Jewelry
Vintage signifies pieces that are in fashion since a long time, people have different opinions towar...
 
Combination of class with beauty through vintage jewelry
Published by Harry Smith on April 9th 2012 | Jewelry
There is a charismatic effect of vintage jewelry that attracts people and makes them appear beautifu...
 
Amber Jewelry – the classic piece of jewelry
Published by Amberjewelry on December 26th 2011 | Jewelry
There are such a big amount of varieties of amber jewelry within the market nowadays, that you'll be...
 
The online jewelry store for exerting that exquisite choice
Published by Berrytim80 on May 29th 2012 | Jewelry
Somebody has rightly said that jewelry is one of the best friends of women. It is a thing of pure jo...
 
Unique Pearl is the best hub for exclusive pearl jewelry at a reasonable price
Published by Adaxx on December 17th 2011 | Jewelry
Go for an exclusive Akoya Pearl Bracelet and Tahitian Pearls Necklace for they are superb and make y...
 
The passion of shopping jewelry gets stronger with changing trends.
Published by Lache Johni on March 23rd 2012 | Jewelry
Jewelry display in shiny metal adds allure to the pieces because of light being refracted off every...
 
Lavishing and graceful look of vintage jewelry
Published by Harry Smith on November 29th 2011 | Jewelry
The term vintage itself signifies how amazing it is, vintage term is associated with patterns...
 
Vintage jewelry to beautify your appearance
Published by Harry Smith on March 27th 2012 | Jewelry
Patterns of jewelry popular since a long time regarded as vintage jewelry, it holds a deep place in ...
 
Get precious and quality jewelry
Published by Paul on July 18th 2012 | Jewelry
Everyone loves jewelries. From common man to rich celebrities everybody is attracted to jewelry. Peo...
 
Personalised jewelry for Memorable Moments
Published by Robert Young on March 13th 2012 | Jewelry
Personalised jewelry is in high fashion and people love to gift them to their most loved ones in ord...
 
Indian Fashion Jewelry Collection from India and jewelry History.
Published by Dhiman Chatterjee on December 27th 2011 | Jewelry

Jewelry worn by Indian brides are largely similar, though there are a few regional and cultural ...
 
Benefits of jewelry shopping online
Published by Sarabrook51 on March 3rd 2012 | Jewelry
Online Jewelry shopping is a new concept in the age shopping online. Web surfers searching for somet...
 
Get cash for gold and diamond jewelry at Buffalo, New York
Published by Rayon William on May 2nd 2012 | Jewelry
There Are More Opportunities Than Ever To Get Cash For Gold. If You Want To Sell Your Gold, It Is Wo...
 
History made by vintage jewelry shop
Published by Harry Smith on July 17th 2012 | Jewelry
Enjoy your latest collection of vintage jewelry that has gained immense popularity in recent time,...
 
Silver vintage rings; marvelous designs of jewelry for women
Published by Harry Smith on February 20th 2012 | Jewelry
For those who are in search of vintage style of jewelry there is good news, you don’t have to sear...
 
A glance at the jewelry box types
Published by Arunincy on August 10th 2012 | Jewelry
Safety jewelry box is one where you can protect your precious jewels from getting damaged or being t...
 
Wholesale fashion jewelry-Affordable selection by means of variable types
Published by Ema Sis on January 13th 2012 | Jewelry
Wholesale fashion market may be the inexpensive point for giant choice individuals. They offer versa...
 
For quality and price deal with the best wholesale distributors of fashion jewelry wholesale
Published by Julia Bennet on January 8th 2012 | Jewelry
Women love buying jewelry, there is no two way to it. Ask any women if she loves jewelry and you wil...
 
Vintage jewelry pieces make everyone proud of their beauty
Published by Harry Smith on February 6th 2012 | Jewelry
Jewelry is precious ornament for all of us, and we require large collection of vintage jewelry in ou...