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Why SEOs and Their Clients May See Different Rankings

By Localmap Seo Subscribe to RSS | March 9th 2012 | Views:
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Have you ever checked to see whether your SEO firm’s claim that you’ve reached a certain ranking in Google search results is true? Have you ever been surprised to learn that their claim was inaccurate and that, in fact, your ranking was higher – or worse, lower – than what your SEO had said? This is a common, but rarely addressed issue, so it’s time for clarification!

Although you hope your SEO firm is doing honest, legitimate work, sometimes your ranking as you see it may not be exactly the same as the local search Seo firm sees it. This can lead to confusion, but don’t worry. As with all technical matters, this one has a rational explanation – several actually:

1. Online History: Keep in mind that local business seo service, today tailor your search results to your specific behavior as observed from past interaction, in order to better serve you results that are relevant to your specific needs.
There are a couple different methods search engines implement to collect a searcher’s browsing history. The first is by tracking your online activities while you are signed in to any Google service. The second is by planting cookies into signed-out users’ browsers. If a user is signed out of all Google accounts, however, Google will send tracking cookies to the user’s browser, which will record and observe your other online behavior. So, if you want search results that are not biased by your Web history then the only thing that you have to do is to go ahead with the local seo marketing that simply, sign out of all your Google accounts, clear your browser cookies, and search again.

2. Location: Search engines like Google can somewhat determine your physical location, because they know your IP address. So, they display your search results based on what would be of interest in your specific area. For instance, if you enter “ballet,” searching from Los Angeles, you are more likely to encounter sites of ballet companies and theaters nearby. There’s a way around this one, as well. You can make the engine think you are in a different region by using a proxy or another tool. Google Adwords’ Ad Preview and Diagnosis feature lets you see the results in different places across the globe.

3. Social Media: Since Google’s +1 button and Google+ were introduced, Google can even further personalize your results. For example, if someone from your G-mail contact list +1s anything, then the Local search SEO Firms aims in searching result may rank higher in your personalized results and will display your friend’s recommendation.
To negate this effect, sign out of all social media accounts and clear your browser’s cookies.

4. Universal Search: Search engines today pepper their text search results with images, video, and more. This is labeled as Universal Search – a 2007-born Google feature displaying blended search results.
So, it’s vital to consider which aspect of Universal Search results we’re addressing. Complete search results or only video? 180Fusion can specify whether you’re looking at certain results including or excluding different types of media results.

5. Google Dance: Google once updated its index monthly, taking several days to complete. During this time, you could see different results for the same keyword. This was because Google’s many data centers were updated one by one, at different times. Considering that Google normally selects a random data center to display search results, what users saw could have originated from either the new or old index. This was labeled the “Google Dance” by SEOs, but now this has changed. Another invention of Google’s – Caffeine – allows Google to continuously update its index, so the Google Dance is no more. However, since Google randomly selects its data centers, you might see different search results, depending on the center used.
Although you can’t personally pick which data center you’d like, 180Fusion will explain this to you, so you comprehend that rankings normally fluctuate by one or two spots.

Localmap Seo - About Author:
John Williams is an SEO expert. He regularly writes about the various faces of local seo marketing.

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