Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Pay Per Click and SEO: a Perfect Pair

By Crest Media Subscribe to RSS | July 18th 2012 | Views:

Batman and Robin.Abbot and Costello.Tom and Jerry. There are just some perfect pairings that you can’t think about one without considering the other. You can include pay per click and SEO in that list. Although they are not in the top of the list of pop culture just yet, as far as Internet marketers are concerned, PPC is the milk to SEO’s chocolate.

How PPC can help SEO

Investing in both PPC and SEO seems like a daunting task. So why don’t you just invest heavily in PPC to boost your organic rank? It’s a legitimate question but here’s the thing: whether you pay $100 or 1 million won’t really affect which page you land. It would be easier to just pay search engines like Google for premium space just like you do when you buy primetime spots on TV and radio. Just like what SEO companies have discovered, you don’t just invest heavily into Google AdWords to consistently stay on top of Google page. You have to do the groundwork just like everybody else. A 2007 study using Honda as the control brand (sponsored by Google no less), however, says that 4 in 10 consumers online are more likely to recall the brand if they can see it in both organic rank and top ad placements.

Choosing keywords

But an SEO company Los Angeles would be the first to tell you that search engine optimization is constrained in a sense that you can only choose a limited number of keywords at a time. And you certainly can’t dump too many keywords on a single article without being accused of spamming. With PPC, you have a choice of keywords at your disposal. In fact, Internet marketers are known to make the PPC campaign as a control tool to test-drive keywords. When they find the right mix, they use these same keywords for their SEO campaign.

Popularity is nothing without conversion

In sales, perception is everything particularly when the product is new. Going back to the same 2007 study, Honda was perceived as the most fuel efficient car after it was featured in both ad and organic lists. After reliability and trust was established, consumers’ intention to purchase hiked 8%. Small number, you may think, but when you consider that other auto brands not included in the page dropped 16% in terms of purchase intent. So that’s a turnaround of 24%.

Crest Media - About Author:
Crest Media is an experienced Content writer and publisher for Business Development. Visit at to know more about Dallas SEO and Advertising Agency Austin.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Internet Articles Subscribe to RSS

Identity management tools-the best device for privacy protection online
Published by Joy Mali on March 6th 2012 | Internet
Considering the increasing amount of online criminal acts, it is important for you as a user to unde...
How to find a Top SEO India company if you are an SEO Reseller India – a Few Tips
Published by Manoj Maurya on March 5th 2012 | Internet
If you are an SEO Reseller India and want to increase your profit margins and your client base, you ...
Effective identity theft protection using identity management tools
Published by Joy Mali on February 8th 2012 | Internet
With the increase in popularity of the Internet, methods of communication have also shifted. Social ...
Internet marketing company promoting Your Business Grow
Published by Mark Twain on December 5th 2011 | Internet
Internet promoting corporations facilitate your business grow phenomenally. they create forth innova...
How to get your company listed on an Australian Business Directory
Published by Edmund Brunetti on December 18th 2011 | Internet
If you are planning to get your company listed on an Australian Business Directory but are unsure o...
Web development India is a Squad of outsourcing IT company experts
Published by Akansha on December 15th 2011 | Internet
Web development India is an integrated web development company. They have the expertise, experience ...
An internet marketing company will make your business profitable
Published by Razon Malid on December 15th 2011 | Internet
Would you, as a car tuning small firm, advertise your services in the New York Times?
Strategies to develop the best website design for your company
Published by Wsiworld on July 27th 2012 | Internet
Strategies to develop the best website design for your company...