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Metrics that Matter to SEO Advertising in Austin

By Crest Media Subscribe to RSS | August 1st 2012 | Views:

“Why can’t my website stay on top of the ranks?” This is the typical question that a business asks from a San Diego SEO company. Here’s the thing, getting to the top page of the rank is a rather simple process for any online marketing company and that’s why you see rankings shifting and fluctuating as new websites emerge or established companies optimize their sites. The key thing is how to convert your current traffic into sales.

Ranking is but one part of the process

Some so-called marketing experts peddle rankings as the “end-all” of all SEO campaigns. And for their clients that don’t know better, when they see their websites on top of the page ranks of the search engines they are already counting the ROIs. Although you can’t discount the importance of page rank, there’s another aspect that is totally overlooked: the type of visitors that are drawn to your site. To put it more simply, it’s more beneficial to lure one visitor who has an intention of buying versus 10 who are still on the fence whether they will spend money or not. Hiring an SEO specialist who also offers web design in Los Angeles can help you achieve this goal.

Artificial ranking = no sales

The way some SEO proponents do it is to manipulate the system using “black hat” techniques. This means, they look for loopholes in the mathematical formula used by search engines and use those to achieve high rankings. Another is to study the trending keywords, say “Twilight movie,” and use them forwhatever the industry may be. But the end result is your website getting bad rep from visitors who feel cheated. The likelihood of them buying any product from you is nil. You might even lose potential customers that way. It’s advisable to work with the right San Diego SEO company that is putting people first instead of search engines.

Positive take rate

This refers to the ratio of visitors lured from the SEO tools you utilized that are interested in buying your product or service. This is not the actual sales just yet but you can gauge what percentage of your total visitors are at least thinking of doing business with you. You may have to employ an Austin web design company to optimize your site with the necessary metrics. Finally, when all goes well, your SEO campaign will result to conversion or the people who are actually spending money on your site. Be warned, however, it’s a long road between the crafting of the SEO strategy on paper until the point of conversion.

Crest Media - About Author:
Crest Media is an experienced Content writer and publisher for Business Development. Visit at to know more about Houston SEO and SEO Los Angeles.

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