Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Marketing Products and Services Effectively Through the Internet

By Staci Burruel Subscribe to RSS | March 9th 2012 | Views:
loading
 
  



The Internet is arguably the most powerful marketing tool ever created. Many companies took advantage of the fact that the Internet became immensely popular among users since the latter part of the 1990s. In addition to its popularity, the Internet provides cost-effective marketing platforms on a much wider scale.

Internet marketing covers all forms of marketing conducted online. Companies can create websites and increase their visibility to users by utilizing the principles of search engine optimization (SEO). They can pay to have their advertisements strategically placed on websites that web users always visit, like social networking sites. If the potential customers won’t come to them, they can come to the customers by sending e-mails—as long as these e-mails don’t end up in the spam folder.

One type of cutting-edge Internet marketing method is search engine marketing (SEM). This strategy uses the principles of search engine optimization (SEO), as well as paid inclusion, paid placement, and contextual advertising. SEM may be an umbrella term including SEO and other means of marketing online, or it may exclude SEO and focus solely on the paid components of online advertising.

Paid inclusion (a.k.a. sponsored listings) is a strategy where businesses pay search engines to include their company websites in the search index. This is distinguished from paid placement, where companies pay to have artificially higher rankings in search engines. Contextual advertising is performed when the content of an online ad is related to the content of the website being viewed by users.

Paid inclusion is used a lot for online business directory listings. When a user types a keyword containing a place combined with the a particular service (e.g. “cosmetic surgery san diego”), the user will find the names of companies that offer cosmetic surgery in San Diego listed on the first search results page. However, companies that pay to be included in the search index are not necessarily guaranteed a place on the first page.

Companies that make profits from social networking sites like Facebook typically use contextual advertising. Users “like” the page of companies with Facebook pages for business because they have tried the services of these companies before and were satisfied. For example, a user who has liked “anime” will find advertisements for manga (Japanese comic books) showing up on his or her profile page or news feed.

Sometimes, marketing can only reach so many people. To save resources and provider more focus to their marketing campaigns, companies use local marketing to promote products within a certain area (e.g. a single state). If you want to read articles on search engine marketing, go to searchengineguide.com.

Staci Burruel - About Author:
For more details, search business directory listings, Facebook pages for business, and local marketing in Google for related information.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/internet-articles/marketing-products-and-services-effectively-through-the-internet.htm

Related Internet Articles Subscribe to RSS

Ethernet fiber internet service is a business necessity
Published by DANA BATES on April 6th 2012 | Internet
This article provides information about Ethernet fiber service provision and why it is the best thin...
 
Leased Line: Providing business connectivity
Published by Peter D on November 28th 2011 | Internet
In the last few years technology has become such an integral part of a business that without it busi...
 
An internet marketing company will make your business profitable
Published by Razon Malid on December 15th 2011 | Internet
Would you, as a car tuning small firm, advertise your services in the New York Times?
...
 
Best place for business promotion is SEO India
Published by Akansha on December 21st 2011 | Internet
If a website has high position on the search engines the organization achieves a great part of profi...
 
Dedicated server hosting is also able to uplift your business.
Published by Ema Sis on March 27th 2012 | Internet

The dedicated server hosting medium leasing all a complete web server in the hosting service pro...
 
Insight on Domain Reseller and Reseller hosting business
Published by Peter D on March 17th 2012 | Internet
Websites have become an integral part of our daily lives, be it for a business or for a personal use...
 
Server Colocation for your business
Published by Peter D on February 15th 2012 | Internet
A successful business needs to keep up non-stop and redundant operations. There are several services...
 
Hire online marketing Scottsdale to enhance business revenue
Published by Liza Andy on January 24th 2012 | Internet
People who operates small level business and earn average profits may not be aware of the fact that ...
 
Avail the custom software Scottsdale for your business
Published by Kathie Jones on November 29th 2011 | Internet
This is entirely new software designed, exclusively for the requirement of the companies. This softw...
 
Install an SMTP server and see your business grow
Published by Rio Lee on November 29th 2011 | Internet
An SMTP mail server can help your business grow by reaching out to prospective as well as existing c...
 
Managing Customer Reviews in the Internet business
Published by Joe Henry on April 3rd 2012 | Internet
Operating a large group can be hard web-based, there is lots of blocks standing in the clear way of ...
 
Buy YouTube views, and facebook likes to highlight your business
Published by Meghnath Kumar on March 26th 2012 | Internet
For this purpose, many websites offer services to buy twitter followers, buy facebook fans and buy G...
 
Ethernet over fiber can increase business productivity
Published by DANA BATES on March 21st 2012 | Internet
This article is an informative piece about how bandwidth is becoming a more and more essential ingre...
 
Web development brings your business to the world
Published by Akansha on December 7th 2011 | Internet
Web development India is an integrated web development company. They have the expertise, experience ...
 
Web advertising for your best business interests
Published by Aussearch Marketing on December 22nd 2011 | Internet
Many people around the world are increasingly getting to be tech savvy. This includes the acquisitio...
 
T1 line service increases business stability
Published by DANA BATES on April 4th 2012 | Internet
This article is an informative piece that informs the reader on T1 line services and what they are, ...
 
Software development India is your business partner in development
Published by Akansha on December 26th 2011 | Internet
In India, there are many most important software development companies India offering offshore softw...
 
The influence of Internet in the steady growth of business
Published by Annphilip on March 26th 2012 | Internet
Role of internet in the life of common man has improved incredibly over the years. Earlier we used i...
 
Get the best local SEO services
Published by Ricky Charles on December 26th 2011 | Internet
This is an era of online world. People who are seen nowhere are seen online these days. A large numb...
 
Internet marketing for small business
Published by Smith on December 2nd 2011 | Internet
Internet marketing is considered as most successful platform to advertise the business across the wo...