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Developing a great social media campaign

By Wsiworld Subscribe to RSS | July 13th 2012 | Views:
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Developing a Great Social Media Campaign – A Simple Guide to Success

You have started using social media as a marketing tool for your business and you are excited. You have carefully crafted the social media networks that you would like to be on and you are developing a great presence. Congratulations – you have taken the first steps to social media success.

Now, you would like to move onto the next step – developing great social media campaigns.

What is a social media campaign?

A social media campaign is much like any other marketing campaign; the main difference is that social media campaigns take place in the online world and the social media space. If you would like to run a campaign, it is a good idea to decide what you are trying to achieve – what results you are interested in. For example, you could showcase a product with a fun contest or you can get your customers interested in a new product with a special limited time promotion.

5 Elements of Effective Social Media Campaigns

1. Clearly define the objectives for your campaign – do you want to increase sales, or improve brand awareness? It is vital to determine your goals – this is the only way you can measure success.

2. Develop great content – your customers want content that is interesting and relevant to their needs. If it is boring, it won’t work!

3. Distribute your campaign information appropriately – make sure that you use the right networks for your company and your target customers.

4. Keep your message simple – it is easier to remember and promotes stronger brand recall.

5. Track your results and adjust your campaign where necessary.

The Benefit of Talking to a Professional Social Media Consultant

Remember that the above tips are a guide to developing a great social media campaign. As an organization, it is key to remember that social media is primarily a social space and that relationships are nurtured over time – the same is true of your campaigns. You will make mistakes with the first ones, but you will learn countless valuable lessons.

It is for this reason that it pays to contact your local WSI Consultants who specializes in Internet marketing and social media – with their skills and their access to a global network of industry leaders, they can save you valuable time and. Your WSI Consultant will also have experience from past campaigns; they have tried and tested techniques for success.

Wsiworld - About Author:
About WSI:
WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC, web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. WSI Internet Marketing offers world class digital marketing services for businesses across the globe. Contact your local WSI Consultant to learn how your company can effectively leverage social media marketing. Visit http://www.wsiworld.com/ for more information.

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