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Men who just spray cologne on don’t get as much attention as guys who groom!

By Thomasgalvin Subscribe to RSS | June 21st 2012 | Views:

Men's grooming has gone mainstream. It’s not longer accepted for a man to apply the best men’s cologne on the market and expect to be noticed. Male skin care is one of the beauty industry's fastest-growing sectors, with more men adopting a grooming regimen, alongside exercise and eating right, as a component of healthy living. Men’s grooming products are becoming the most talked about segment of the beauty industry… Finally!

Many more men are shopping for themselves, compared with a decade ago when women made most of the men’s grooming product purchases. Studies show men now buy as much as half of male-grooming and other types of consumer products.

Male skin-care formulas tend to be lighter and absorb faster than women's, because men's skin is oilier.

About one in four men uses some sort of facial skin-care product, whether it is facial wash, moisturizer, lip balm or eye cream, according to market research firm NPD Group. U.S. department-store sales in the male skin-care sector, which includes body lotion and hair products, reached an all time high last year, up about 13% from the prior year, NPD says. Compared with sales of women's skin care, which are north by a couple billion in revenue, there's still room to grow, says Karen Grant, senior global industry analyst at NPD.

The shave—a universal and uniquely male need—is the focal point of most men’s grooming product routines. To lure men to the next level, brands position new products before and after, such as the pre-shave cleanse or scrub, or after-shave lotion.

So if you are the type of guy only searching the for the best men’s cologne and not also taking care of your skin, you might want to start considering products for men like R. Cooper.

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