Sunnyvale Students Undecided on a Major? Choose Fashion Marketing

Choosing and committing to a major can be a daunting task for Sunnyvale, California, students who are not sure which direction they want to take for their academic and professional pursuits. However, students who are passionate about fashion, business, marketing, and sales could find themselves well-suited to fashion marketing programs. Fashion marketing majors at Sunnyvale art schools develop strengths in multiple areas that prepare them for the business world and the fashion industry in general, and a role in fashion marketing in particular.

Fashion Marketing as a Major

Students who appreciate apparel and accessories can expand their knowledge and develop their passion for fashion by majoring in Sunnyvale fashion marketing programs. Sunnyvale art schools offer several options for students interested in fashion. Students may choose to pursue diplomas in fashion merchandising, Associate of Art degrees in fashion marketing or Bachelor of Science degrees in fashion marketing and management.

Course of Study in Fashion Marketing Programs

Sunnyvale fashion marketing programs expose students to a wide curriculum with some in-depth courses in the areas of fashion marketing each student chooses to focus on. Diplomas give students some exposure to the fashion marketing world. Degrees take more time to earn, but offer students more intensive study than diplomas. Associate degrees are usually two-year programs and bachelor degrees typically take students four years of full-time study to complete. Depending on their goals, students can choose to complete an associate degree in fashion marketing and begin their careers, and then return to earn their bachelor degrees to further their options for professional advancement.

Students earn credits towards their degrees in courses with topics from product development to product placement and promotion. Students learn about the history of fashion and the current state of the fashion industry. Fashion marketing students have developed their understandings of designers, manufacturers, sellers and buyers. They learn about how apparel is made, distributed and sold. They learn how to identify quality products appropriate for certain markets, so they can select and arrange items that optimize sales within stores.

Sunnyvale fashion marketing majors graduate with knowledge and experience that helps them engage in the fashion world. The business, marketing, communication and sales knowledge graduates developed in their programs can also qualify them for additional opportunities.

This article was written by Eyeflow for the advertising benefit of The Art Institute. Eyeflow LLC has been compensated to produce this article.

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