5 reasons to extend your physical events into Virtual Events

Did the recent tradeshow, exhibition, conference product launch or dealer meet you organized have an online element?

No? Then you are not only missed out on the additional visitors who would have attended online, but also restricted the interaction and conveniences for your visitors to the physical show.

Why Virtual events make Business Sense

Two research studies* have been released recently which confirm the benefits of virtual shows and also reveal the which virtual-elements attract audiences look for :

• The benefits for the organiser are seen quite clearly; more than 82% of past users of virtual events and 84 %of future users questioned in the Tagoras study mentioned the potential increase in audience numbers, an important consideration where physical events were only enabling them to reach a fraction of their total target audience.

• Live content, be it video or webcasts, is the most popular on a virtual site, and yet only 43% of physical events capture any of their content to post online, and where they do it is often less than 10%.

• 84% of online event attendees take at least one action as a result of their experience a (Virtual Edge Institute recently published in a report)

Agreed these figures are from internet-evolved countries like US, but the world is fast catching up….and target market of our clients and exhibitors is also global.

Virtual Events – 5 specific benefits, which are hard to ignore

1. More Visitors – All of your audience may not be able to make it to the live event but they can definitely come to the virtual events

2. Extended Life – The physical event which packs-up in a few hours or days, stays live on the web for a month, 2 months or even years

3. Global Reach – The reach of your event goes international…and today business is global

4. Visitor Engagement – Allows visitors to engage with organizers, exhibitors, speakers and also amongst themselves – before, during and after the event

5. Measurability – Virtual events throw up a host of statistics, which help in not only sales lead generation but also measure impact

Akhilesh Kumar Kaushik - About Author:
Raja Mukerji, is the CEO of events24x7.com, a pioneer in development of its own platform development and organizing virtual events in India. Events24x7 has helps corporate, event management companies and exhibition organizers conceptualise and execute virtual events.
For more Info please visit virtual events

Article Source:
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