Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

3 Sure-Fire Ways to Turn off Your Customer

By Jimmie Flores Subscribe to RSS | July 10th 2012 | Views:
loading
 
  



Growing your customer base is easier than you think. You must take the time to know the true needs of the buyer. Of course, you have to know what you sell, and what makes you attractive to the potential customer. What is your competitive edge? What is your unique selling proposition?

Here recently I went to a local shopping mall, and walked into a store specializing in making fresh cookies. One employee was assigned the task of giving away samples of their famous chocolate chip cookie.

“Sir, here’s a sample.”

“No, thank you. I’m not much into sweets, but I would like to see what I can buy for a friend.”

She quickly broke eye contact, and lost interest in me as a customer. It appeared that she lost the bet, or was the lowest person on the totem poll, which meant she was in charge of the samples. The situation turned awkward, and I found the exit shortly thereafter.

Here are three sure-fire ways to turn off your customer:

#1: Speak only about what you sell.

The first part of any meeting with the customer should be spent on knowing what the customer needs. You can’t sell anything to anyone until you know what they need. To know the customer’s requirements, you must ask questions. Remember that your goal is to bridge the gap from the customer’s current situation to where they want to be in the future.

“Ms. Customer, I see you’re here to purchase a used car. What is the purpose of the car? How many miles do you plan to drive per year? Are you going to be the sole driver? What range would you like your monthly payment? What is your preferred color?

It’s surprising how many salespeople first try to sell a car without first knowing what is important to the customer.

#2: Look distracted during the meeting.

I remember not long ago I was discussing a business situation with a young attorney. During our 1-hour meeting, he checked his Blackberry several times, and took one call from his wife. He did try and apologize: “Oh, sorry. My wife wants me to stop by the grocery story on my way home. I guess I’m in charge of the avocados!”

The fact is that I could care less about the avocado salad, and even less interested about the demands imposed on him by his wife. During that one paid hour, he needs to focus 100% on my legal needs, and nothing else. Even apologizing doesn’t make the situation better.

#3: Try to oversell.

I recently rented a car in Oklahoma City, and was surprised with the aggressive selling technique. I have a sales background, and understand how to overcome objections, but these techniques are usually uncommon in the rental car industry.

“Mr. Flores, for $20 dollars more, you can get an SUV, which is much more reliable in snowy and icy weather like today.”

“I’ll stick with my compact car. I only have a few miles to drive.”

“Let’s add the insurance option for $34.99, which covers you in case anything happens to this car. You can also take our liability coverage, which pays your deductible.”

I thanked her for the 150 options she provided to me, and declined them all. I’m sure that some of the options were good, and perhaps even smart given the inclement weather. However, when looking into her eyes, I could see a big “Q” – or a monthly quota. She looked like the manager-type, and I know it was important for her to meet her end-of-month numbers.

Regardless of what we sell, we must put the customer first. The buyers are looking for products and services that are right for them, and they will give that business to a seller who improves their situation. A good sale takes place when the customer believes the purchase is an investment, and not merely a transaction where money is exchanged.

Jimmie Flores - About Author:
Dr. Jimmie Flores,PhD,PMP,ITIL,SSBB,SPHR,GPHR is a seasoned organizational development and continuous improvement professional with 20 years of experience. In 2006, he founded the Flores Consulting Group, a company based in San Antonio, TX. Dr. Flores is also an expert in project management, ITIL, Six Sigma, Entrepreneurship, and Sports Officiating. Please visit our website at http://www.jmbok.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/customer-service-articles/3-sure-fire-ways-to-turn-off-your-customer.htm

Related Customer Service Articles Subscribe to RSS

Tips to search the hotel coupons online
Published by Jane Cyrus on May 2nd 2012 | Business
If you are planning a trip you also need to book a hotel. Generally, hotel rooms add up the cost of ...
 
Buy the best made to measure curtains online in UK
Published by Alex Daquan on January 21st 2012 | Business
FC Curtain Company is a luxury on line bespoke curtain and roman blind company. We stock curtains, f...
 
Finding the Best Penny Auction Sites online
Published by Tom Cruise on April 23rd 2012 | Business
Cheap online penny auctions is a developing trend of beat time that abounding bodies are consistentl...
 
Kids games online are ruling over traditional games
Published by Ashish Pandey on February 22nd 2012 | Business
Like adults, kids are also addicted to computers and the internet. There are many websites that offe...
 
Save big amount of money on your online shopping with the help of online Magazine-group.com Voucher Codes
Published by Gayathri ChaitraDevi on June 21st 2012 | Business
Magazine-group.com Voucher Codes are a boon to all online shopping fanatics. Nowadays there are so m...
 
Relish the best of dishes from the Restaurants in Greater Kailash with online ordering
Published by Sandeep Arora on April 3rd 2012 | Business
Greater Kailash is the place of absolute bliss for those who love to delight their palate with exqui...
 
Play Book of Ra online for real money with Novoline
Published by Shawn Holmes on November 28th 2011 | Business
The huge popularity of online games has set a new trend of internet-based gambling. This is perhaps ...
 
Using CompAndSave.com coupons are great way to save money when shopping online
Published by Gayathri Devi on March 15th 2012 | Business

Clipping CompAndSave.com coupons and creating a household items list from those CompAndSave.com ...
 
Utilize online coupons to save some money
Published by James on January 11th 2012 | Business
People all over the world are facing financial crisis these days. You probably also a victim of econ...
 
Basmati rice supplier – b2b rice suppliers at online market
Published by David Hudson on July 18th 2012 | Business
Rice; a staple food of Bangladesh, heavily consumed in India and the Asian continent as its top prod...
 
Find the best Houston Garden Center online
Published by Ashish Pandey on March 23rd 2012 | Business
Houston garden centers are easy to find using the online guides. The garden centers in Houston are g...
 
Hosting Discount Coupons for easy start of online business
Published by Ashish Pandey on May 14th 2012 | Business
The hosting discount coupons can be an easy way to start your business. You can use these coupons an...
 
Buy cars online and make your task easier
Published by Novocars on January 9th 2012 | Business
It is always the dream of any young boy to grow up, earn lots of money and then buy cars, the best o...
 
Use online coupons for heavy discounts on your purchases
Published by Jane Cyrus on March 27th 2012 | Business
In today’s world, everyone looks to save money, online shopping is become so competitive and anyon...
 
Versatile restaurant management systems available online
Published by Vem Call on May 24th 2012 | Business
In today's competitive hospitality market, meeting a customer's expectations is imperative in order ...
 
Save your budget when shopping online with promotional Outdoorteakgardenfurniture.com coupons
Published by Gayathri PranaviDevi on June 12th 2012 | Business
Advantage of using Outdoorteakgardenfurniture.com coupon code or Outdoorteakgardenfurniture.com onli...
 
Some important facts about buying mattresses online
Published by Webmaster on April 28th 2012 | Business
Now the current trends in the purchases of mattresses in the world have taken a huge turn towards th...
 
Birth announcements - Go online
Published by Andreas Roller on March 30th 2012 | Business
A new arrival in the family is a great boon for the whole family, and so the parents don’t keep it...
 
Discount Appliances – Get them all from online appliances stores
Published by John Hassen on January 24th 2012 | Business
As we go on with our day to day activities and as more responsibilities come our way we discover the...
 
Best online deals that you can imagine
Published by Dinesh on April 23rd 2012 | Business
Some of the best online offers on reputed brands are available on bagittoday.com. BagitToday has red...