Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home1/haradeep/articleside.com/configdb.php on line 8

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home1/haradeep/articleside.com/article.php on line 88
3 Sure-Fire Ways to Turn off Your Customer

Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

3 Sure-Fire Ways to Turn off Your Customer

By Jimmie Flores Subscribe to RSS | July 10th 2012 | Views:
loading
 
  



Growing your customer base is easier than you think. You must take the time to know the true needs of the buyer. Of course, you have to know what you sell, and what makes you attractive to the potential customer. What is your competitive edge? What is your unique selling proposition?

Here recently I went to a local shopping mall, and walked into a store specializing in making fresh cookies. One employee was assigned the task of giving away samples of their famous chocolate chip cookie.

“Sir, here’s a sample.”

“No, thank you. I’m not much into sweets, but I would like to see what I can buy for a friend.”

She quickly broke eye contact, and lost interest in me as a customer. It appeared that she lost the bet, or was the lowest person on the totem poll, which meant she was in charge of the samples. The situation turned awkward, and I found the exit shortly thereafter.

Here are three sure-fire ways to turn off your customer:

#1: Speak only about what you sell.

The first part of any meeting with the customer should be spent on knowing what the customer needs. You can’t sell anything to anyone until you know what they need. To know the customer’s requirements, you must ask questions. Remember that your goal is to bridge the gap from the customer’s current situation to where they want to be in the future.

“Ms. Customer, I see you’re here to purchase a used car. What is the purpose of the car? How many miles do you plan to drive per year? Are you going to be the sole driver? What range would you like your monthly payment? What is your preferred color?

It’s surprising how many salespeople first try to sell a car without first knowing what is important to the customer.

#2: Look distracted during the meeting.

I remember not long ago I was discussing a business situation with a young attorney. During our 1-hour meeting, he checked his Blackberry several times, and took one call from his wife. He did try and apologize: “Oh, sorry. My wife wants me to stop by the grocery story on my way home. I guess I’m in charge of the avocados!”

The fact is that I could care less about the avocado salad, and even less interested about the demands imposed on him by his wife. During that one paid hour, he needs to focus 100% on my legal needs, and nothing else. Even apologizing doesn’t make the situation better.

#3: Try to oversell.

I recently rented a car in Oklahoma City, and was surprised with the aggressive selling technique. I have a sales background, and understand how to overcome objections, but these techniques are usually uncommon in the rental car industry.

“Mr. Flores, for $20 dollars more, you can get an SUV, which is much more reliable in snowy and icy weather like today.”

“I’ll stick with my compact car. I only have a few miles to drive.”

“Let’s add the insurance option for $34.99, which covers you in case anything happens to this car. You can also take our liability coverage, which pays your deductible.”

I thanked her for the 150 options she provided to me, and declined them all. I’m sure that some of the options were good, and perhaps even smart given the inclement weather. However, when looking into her eyes, I could see a big “Q” – or a monthly quota. She looked like the manager-type, and I know it was important for her to meet her end-of-month numbers.

Regardless of what we sell, we must put the customer first. The buyers are looking for products and services that are right for them, and they will give that business to a seller who improves their situation. A good sale takes place when the customer believes the purchase is an investment, and not merely a transaction where money is exchanged.

Jimmie Flores - About Author:
Dr. Jimmie Flores,PhD,PMP,ITIL,SSBB,SPHR,GPHR is a seasoned organizational development and continuous improvement professional with 20 years of experience. In 2006, he founded the Flores Consulting Group, a company based in San Antonio, TX. Dr. Flores is also an expert in project management, ITIL, Six Sigma, Entrepreneurship, and Sports Officiating. Please visit our website at http://www.jmbok.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/customer-service-articles/3-sure-fire-ways-to-turn-off-your-customer.htm

Related Customer Service Articles Subscribe to RSS

Getting online classifieds work for your business
Published by Ashish Pandey on March 22nd 2012 | Business
To use online classifieds to increase the marketing prospects of the business and to gain profits th...
 
Discount Appliances – Get them all from online appliances stores
Published by John Hassen on January 24th 2012 | Business
As we go on with our day to day activities and as more responsibilities come our way we discover the...
 
The one destination for high quality online shopping
Published by Dinesh on April 25th 2012 | Customer Service
At Bevyshop.com you will find it difficult to single out any one product as there are so many high q...
 
Look for great TheGreenOffice.com deals at online TheGreenOffice.com coupon or code websites
Published by Gayathri Kokiladevi on July 25th 2012 | Business
It seems as if everyone is offering TheGreenOffice.com coupons & TheGreenOffice.com coupon codes for...
 
Free shipping - One of the commonest benefits of using online Pixily coupons
Published by Gayathri Devi on February 15th 2012 | Business
You spend not a cent to get a Pixily coupon with online promo Pixily coupon codes. Simply, log on to...
 
Redeem online Antennasdirect.com coupons for percentage off discount on your purchased products.
Published by Parvathi Raji on April 14th 2012 | Business
Antennasdirect.com coupon codes are a benefit to all online shopping shoppers. Nowadays there are so...
 
The recent progress made by online news
Published by Nidhigupta on June 26th 2012 | Business
Latest news is the news that has occurred in the recent past i.e. recently. Information is the most ...
 
Purchase best selling incense online
Published by Newherbal on March 30th 2012 | Business
Sweet smells make your life sweeter. They spread happiness in your life and refresh your mood. If yo...
 
The reason why a business needs an online mortgage loan processor
Published by Amitaabh Saboo on December 1st 2011 | Business
The housing market is one that has a lot of competition, and therefore, a small or medium sized comp...
 
Bargain shopping helps you save on clothing to the best laptop deals online!
Published by Editor123 on May 31st 2012 | Business
Deal Ninja also has a section helping students, military, teachers, and senior citizens find special...
 
The offering of online Sonomadiet.com coupon codes helps companies to drive web traffic to their website
Published by Randy Fletcher on July 17th 2012 | Business
The web Sonomadiet.com coupon codes have grown in popularity as online convenience searching is stea...
 
What is SEM and how does it affect your online business?
Published by Seexpertmoz on January 25th 2012 | Business
SEM or search engine marketing is a highly effective online marketing technique that targets search ...
 
Find the best Houston Garden Center online
Published by Ashish Pandey on March 23rd 2012 | Business
Houston garden centers are easy to find using the online guides. The garden centers in Houston are g...
 
The development of network security cameras to the impact of the security industry
Published by Guardlyer on June 19th 2012 | Business
CCTV (closed abuttals television) cameras acquire been about aback able 70 years. They acquire ser...
 
Tamin Theodore Kim makes business success with his software development company
Published by Colbert Raynard on March 20th 2012 | Business
Athena Software Services, Inc., owned by Tamin Theodore Kim, is just one of the prestigious third-pa...
 
Get the most recent breaking news online
Published by Nidhigupta on June 20th 2012 | Business
Online news keeps you posted with most recent occurrences which are occurring around the globe. Thus...
 
Do budget online shopping with West Falia coupons and West Falia discount codes
Published by Gayathri AnushaDevi on March 27th 2012 | Business

Shoppers can afford to purchase anything without having to worry about going in debt. The online...
 
Buy Entrance Exam Books plus Olympiad books from our online book store
Published by Rudy Nail on December 30th 2011 | Business
There are a number of students who look around for international maths Olympiad books and bitsat exp...
 
Reside chat support helps link business development along with Customers
Published by James on February 29th 2012 | Customer Service
Adding the live chat customer support feature about the business web site increases the likelihood o...
 
Visit deals365.us & get Graveyardmall.com coupon book at the online store
Published by Gayathri MrudhulaDevi on June 8th 2012 | Business
Using Graveyardmall.com coupons & Graveyardmall.com coupon codes has fallen out of favor with a lot ...