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MICE travel to Experience double-digit growth in Coming Years

By Michelvar Smith Subscribe to RSS | July 18th 2012 | Views:

For the uninitiated, ‘MICE’ is an acronym for Meetings, Incentives, Conferences/Conventions and Events. ‘MICE’ is the latest form of tourism in which a big group of people plan to meet together for a specific goal at a pre-defined destination. MICE travel is soon becoming a hot niche in the tourism industry of late. This implies a steep rise in air travel, which directly affects the flight attendant salary positively.

What does ‘MICE’ actually entail?

Firstly, MICE travel is planned for some professional or educational purpose and is based on a carefully chalked out agenda. The aim of this travel could be focused on a special interest group or even a specialized trade organization that includes the group/company’s own exhibition at the venue. The complete planning for a MICE travel starts years before the actual day and the winning bidder is handed over the responsibility of arranging for the complete MICE tour.

Overview of Boost in MICE expenses

The MICE travel industry experiences about 20% increase in the number of participants each year. USA and Europe are the leading markets for MICE as the highest number of meetings, exhibitions and conferences are held at these locations. Asia and Middle East are the upcoming MICE destinations preferred by companies. This makes it clear that corporate houses are ready to spend a considerable amount of their budget on MICE events that help in team building and enhancing professional relationships.

Airlines and MICE demand

An increase in MICE costs has benefited the airline industry to a great extent and augmented its revenues. Airline companies are hence intensifying their attempts to enhance their MICE business by opting for a combined marketing coalition with MICE-linked corporations. They are even diversifying into offering value-added services in addition to the usual airport and flight arrangements.

Some of the prominent airline services for MICE are:

• Dedicated MICE event planning services.

• Arrangement of sight-seeing tours around the city prior to or after the event.

• Group logo tailored for headrest covers in-flight.

• Reception of senior executive members.

• Concessional airfares and direct flights.

• Special counter for group check-in of MICE tour members.

• Site selection assistance.

• Freight arrangements for bulky or fragile cargo.

• Support for coordinating with the native professional trade establishments.

Along with offering the services mentioned above, they are also concentrating on improving the guests’ in-flight experience. A well-trained, top-notch crew is necessary for making the airline passengers comfortable. While recruiting the in-flight staff, the airline management needs to scrutinize the flight attendant salary and check whether it is at par with the current market standards.

Considering the rate at which the MICE business is multiplying, there is no doubt that ‘MICE’ tourism is slated for over 10% growth in the next few years. This has helped all the related industries such as travel, event management, and hotel to prosper and achieve a desired growth. Airlines seem to be the ones benefitting majorly from MICE travel and they are surely making the most from it.

Michelvar Smith - About Author:
Author is recognized for its high educational quality standards, and expert in Flight Attendant Salary, Hospitality Management, Travel & Tourism in Vancouver, BC, Canada.

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