Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Jump Starting a Small Business with Kickstarter

By Findul Subscribe to RSS | July 12th 2012 | Views:
loading
 
  



If your small business thinks it has the next great idea, but you need some funding to get the project off the ground, Kickstarter might be for you.

Kickstarter is a crowd-funding website that lets entrepreneurs and business owners showcase their next great product and convince customers to buy into it. Of course, by essentially investing in the project, the customers, or kickstarters, receive everything from a thank you from the inventor for low contributions and the product itself for higher contributions.

Think of the television show Shark Tank, except the only investors you have to impress are actual customers.

Kickstarter recently released some statistics showing how effective crowd-funding on the site really is. To day, the New York-based company has received pledges of $261 million off 60,786 projects. Of those 60,000+ projects, 44 percent have been successfully funded, meaning the entrepreneur reached his or her goal going into the process.

“We’re big fans of numbers here at Kickstarter and we’ve shared many Kickstarter stats and trends on this blog,” co-founder Yancey Strickler wrote on the company’s blog. “Those posts have typically been tied to milestones, but we’ve always wanted a way to share our numbers consistently.”

The site is now pledging more transparency to help the public understand how effective of a tool it can be for small businesses and entrepreneurs.

Projects on Kickstarter range from technology to design to music endeavors. There are thousands currently on the site waiting for support. If a project doesn’t meet its funding goal, all of the money is returned to the investor.

Why is Kickstarter a great solution for your small business? Well if you have a project that you’ve been tooling around with that you think could really hit it big, Kickstarter could be a great way to receive funding. Kickstarter has a really strong online community. People that invest have a sense of pride in not only putting their money into what they feel is a great product, but also helping an entrepreneur along the way.

That community feels compelled to tell their social networks about the project, heightening the awareness even more. Kickstarter is essentially a social network. Project creators send updates to their investors and investors can easily communicate with the creator.

A perfect example of Kickstarter’s success omes from entrepreneur Julia Hu, who presented her invention — a vibrating wristband alarm clock — to a group of Silicon Valley investors. After her presentation, the group was stunned. “I mean, is this a company,” one of the investors said. Determined to get this product off the ground, Hu went to Kickstarter and nine months later, her product was retail-ready. It was impressive enough to be carried in the Apple Store.

“I heard tons of ‘no’s,” Hu told CNN Money. “The biggest challenge for a hardware company is, unlike a software company, it takes so much more money and time to validate a hypothesis. In terms of an investment decision, it’s just a very different one.”

Hu added that Kickstarter is essentially a large pre-order list for your product. If customers want it, they’re going to get it and the business is going to truly gain some traction.

Findul - About Author:
Kickstarter is a funding platform for creative projects and it could be the ultimate launching pad for your small business. Head over to the company’s blog to keep yourselves updated.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/career-articles/jump-starting-a-small-business-with-kickstarter.htm

Related Career Articles Subscribe to RSS

Online business ideas: Get more ROI
Published by Businesstechblog on February 7th 2012 | Business
...
 
Different opportunities for doing online business
Published by Annphilip on March 21st 2012 | Business
Today online businesses are flourishing similar to traditional business. As online business utilizes...
 
Why have business valuation
Published by Grey Knuts on August 14th 2012 | Business
There are relatively easy steps that can enhance the value and salability of many, if not most busin...
 
How do energy companies calculate business gas usage?
Published by Sean Burke on May 4th 2012 | Business
The amount of gas your business consumes should be directly proportional to how much you pay.
...
 
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
 
Protect your business and yourself with Liability Insurance
Published by James Wilson on April 9th 2012 | Business
There are many people in this world who are always looking up to start their own business, and if yo...
 
Business Telephone Systems: the nerve center of your business office telephone systems
Published by John Kumar on December 17th 2011 | Business
Small business telephone systems could possibly be multiline systems in the offices of the small bus...
 
Are you looking for new Lifting equipment for your business premises?
Published by Julia Roger on March 28th 2012 | Business
Here at Liftsafe Soltuions we specialise in lifting equipment and our range of lifting equipment is ...
 
The target of business consulting companies and the services
Published by Ema Sis on June 25th 2012 | Business
The business consulting companies employ different approaches and strategies designed for the improv...
 
Affordable SEO Services to help your business progress
Published by Tammi Hogan on December 16th 2011 | Business
Where to find affordable SEO services, and how to choose the best deals....
 
Effective communication creates good business
Published by Hipolit Jan on December 14th 2011 | Business
Advertising firms has to continually propel public relations to be live in the market and of course ...
 
Hosting Discount Coupons for easy start of online business
Published by Ashish Pandey on May 14th 2012 | Business
The hosting discount coupons can be an easy way to start your business. You can use these coupons an...
 
Signs of Naperville-saves space of your own business
Published by Harry on December 2nd 2011 | Business
The Baltic countries, the signing of the Naperville Center is available to produce custom banners, b...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Real aspects of moving freight business
Published by Pittervertigo on June 26th 2012 | Business
Moving of goods, people, etc from one place to another is the job of the transport companies. There ...
 
Commercial Storage Solutions, a valuable business ally
Published by Simon Dcruz on February 29th 2012 | Business
Beirut Moving and Storage is a leading storage solutions operator that specializes in working with l...
 
Tips to sell an existing business
Published by Alice Mathew on July 27th 2012 | Business
The following content gives you an idea about the exit strategy that one should follow while selling...
 
Importance of document legalization for smooth business transaction abroad
Published by Petesampras on November 25th 2011 | Business
Document legalization is mandatory for a range of documents like power of attorney, articles of inco...
 
Buy Aluminum Flagpoles for residential and business purposes
Published by James Blee on May 24th 2012 | Business
Purchasing a flagpole requires some special thought, particularly when you think of the reality that...
 
Abacus a from a business point of view
Published by Vince Martinez on August 24th 2012 | Business
Abacus is a word with which the parents of children of the age between 5 t0 14 are fairly acquainted...