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Important Factors of Online Marketing for Productive Lead Generation

By Jayden Chu Subscribe to RSS | June 18th 2012 | Views:

For online marketing, the most important aspects of your strategy are the quality of your content and the quality of links pointing to your site. These two factors are what constitute a great website, and will be the metrics which indicate how much traffic goes to your site. In Singapore, an online marketing strategy is an essential aspect of your company’s marketing.


Creating quality content depends on the information that your Singapore sales leads want. If your sales leads are composed of mothers, then your online sales leads generation campaign will have more success if you write about topics such as baby care tips, what to do on the first day of school, easy to cook recipes, and first aid remedies. But your content should always provide value for your target sales leads. Even if you write about easy to make recipes but the ingredients aren’t found locally for yoursales leads, then those recipes won’t be of much use to them. To know what information your sales leads want, you can always use the internet. The following sites offer good ideas on what to write about:

*Yahoo answers

*Yahoo news

*Google news

*Bing news



*Facebook trends

*Twitter trends


Initially, the more links you have, the better your ranking on search engines such as Google will be. But with the recent algorithm updates rolled out by Google, webmasters have been warned to watch out which websites link to their sites. You should be equally vigilant with your company’s website as even a single bad link can damage your site’s integrity and cause Google to decrease your ranking or penalize you. While there are obvious sites that you should never link to, such as link farms or link schemes, knowing which links to accept can be a bit tricky. To make the decision making easier for you,’s Julie Joyce has created a great post about link building from scratch. In the critical part of her post, here are the links that you should consider:

*First Wave: Business listings, local links, resource links, social media profile links, guest post links, and begged-for links.

*Second Wave: A good directory listing like BOTW (Best of the Web), more of the links listed for the First Wave.

*Third Wave: An infographic and a few image links, plus the same continuation of the First Wave links.

The quality of links you have greatly affect your search engine sales lead generation. If you have more quality links, then you will be ranked higher in search engines. This translates to higher visibility and more Singapore sales leads. Even if you only have a few links, if these send high converting traffic to your site, then of course those links are still important. But, as a contingency plan in case your main referral sites slow down, you should still be actively looking for links.

While online marketing is highly profitable and can very much sustain a small company, at some point in time, you will eventually need the help of more direct marketing channels, especially if your business has already grown significantly. Hiring a lead generation company and employing professional telemarketers to help with your sales lead generation is extremely beneficial. There are even professional telemarketers who offer data validation services and data profiling services.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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