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The Worst Internet Marketing Blunder You Can Make

By Berta Washington Subscribe to RSS | February 25th 2012 | Views:
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Many individuals would like to get into Online Marketing. After all, all you truly need to start making money online with IM are a home computer and an Internet connection. It's not that complex a field to get involved in and there are all kinds of holes and minefields that you can get tripped up in.

A few of these mistakes are going to be bigger as compared to others. For example, using a Hotmail address for your email instead of a Gmail address or one that is connected with your website's domain name is a misstep. It'll be a misstep to publish your e-book before you run a spell check on its pages. These errors are not that major. In this article we're going to tell you what the worst mistake you can make is and why you need to avoid making it.

No doubt that the worst mistake any IMer can make is restricting his transactions to the World Wide Web. Offline marketing is extremely vital, even if your business is based on the World Wide Web. Below are a few of the reasons that you need to make sure you work it into the business that you want to build and operate.

1. There is a huge and largely untapped audience in the offline world who could find major benefit from what it is that you are selling but for whatever reason, they don't spend all that much time on the internet or using the Internet for business. They'll never know that you exist if you don't get in touch with them through offline methods.

2. Offline marketing helps enhance your business's sense of validity, particularly for individuals who grew up and spent most of their lives living and working in a world in which all businesses were brick and mortar (and for whom the Internet is still relatively new). Don't forget: the generation that grew up online is basically now starting to go to college. It's still crucial that you market to the "old dogs."

3. When using offline communication (letters, telephone calls, postcards, etc) to make contact with people, it shows determination that most other Online Marketers do not. Spending the money on paper and stamps and the time on the calls demonstrates that you are far more dedicated than online marketers who will only work through Instant Messengers and email.

4. Offline marketing proves to likely business prospects that you're keen on your entire market, not just the those who deal online. This demonstrates how much you value your clients and don't care for their techno savvy. Individuals are far more likely to spend money with the people they know find them valuable.

These likely all sound rather basic but you will be surprised by how often Online Marketers forget them. There are plenty of reasons to use offline marketing into your online business. These are just the tip of the iceberg. As you work in and expand your business you will see that there are all sorts of other reasons to use offline marketing methods for your internet business. All things considered, if it helps you boost your profit margin, isn't it worthwhile?

Berta Washington - About Author:
The author is a senior account representative at Fresh Objectives. Fresh Objectives is a leading SEO Company in Sydney Australia.

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