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Why Indianapolis Residents Should Consider Buying Hyundai

By Kerstin Shed Subscribe to RSS | April 21st 2012 | Views:

Though a lot of Americans still prefer buying US-made cars, more people now prefer Asian cars because of their efficiency and low price. Hyundai is one of the rising superstars in the Asian automobile market and is one of the top exporters of cars to the US. Though this company had a bad start with their products in the US, they are regarded as one of the most preferred car brands by Americans today.

The relationship between the US and Hyundai Motors started in 1986 when the company exported its first car into the US. The history of the company, though, doesn’t start there. The company was established in 1947 as a construction and engineering company and only produced its first car in 1968 after forging a partnership with Ford Motors. The first few cars that Hyundai released were powered with engines made by Mitsubishi until 1991 when the company first started manufacturing their own engines. Ford and Hyundai worked closely together for years before parting ways but they still collaborate on projects until today.

The Excel

The first Hyundai car that arrived in the US was the Excel, which was sold commercially in1986. The models included two-door and five-door hatchbacks, and were followed later by another car type, the Sonata. These cars didn’t do very well though, and Hyundai was flooded with complaints about shoddy workmanship and poor performance of the vehicles.


Because of the effects of these first few cars, the Hyundai management was alarmed to see how low their reputation was sinking in the United States. This urged them to execute an aggressive campaign to improve their cars and their reputation abroad. One of their strategies included providing 100,000 mile warranties. This campaign was successful, placing Hyundai just behind Toyota in brand quality in 2004.


One of the most distinguishing characteristics Hyundai cars have that an auto dealer Indianapolis has will tell you about is their safety features. The Hyundai management places a lot of emphasis on the safety functions of their vehicles. Because of this, Hyundai cars are regularly awarded with high points by American safety authorities.

Luxury Vehicles

Hyundai has also entered the luxury vehicle market. Auto dealers Indianapolis has can tell you about the Genesis, the high-performance sedan that was named the North American Car of the Year in 2009.

Hyundai dealers Indianapolis has are also aware that Hyundai has been ranked just behind auto giants Lexus and Porsche in a 2006 survey, which is a testament to what kind of quality and reputation the brand has gained. For more information, you can visit or

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