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Vital Elements in Envelope Printing

By Cyruspp Subscribe to RSS | March 14th 2012 | Views:
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What you show people the first time you meet them will stick with them for a long time. This is what is referred to as first impression. In business in particular, first impression is important. If you want to convince people that you are worthy of their investment, you need to show them a good first impression. This can actually be done in several ways, but if you want a simple and cost-effective strategy, envelope printing is your best option.

Envelopes are ideal when you want to promote credibility and professionalism. They will give people a strong impact and ensure that your brand and business name stay in people’s mind. Even though email is the trend these days when communicating with customers, there are still instances when sending a written letter, brochure, and other forms of correspondences is necessary. This will require you to use an envelope. To guarantee the success of your envelope in giving out a good first impression, here are simple guides you need to follow:

1- Create envelopes in different sizes. Through the course of your business, you will need to send different materials in different sizes to your customers and prospects. This will require you to create different envelopes. Determine first the materials you will likely send to your customers so you know which sizes to create. If you want to create irregularly shaped envelopes, make sure it will be accepted by your local post office; otherwise, stick with the standard sizes.

2- Put your logo on the template. If you have enough budget, print your logo in full color on the envelope. This will help reinforce your brand and show people that you are a credible and professional business.

3- Color options. Make sure to print the recipient’s name and address in a readable font color. Don’t use light color over a light background. It’s best to use dark font over a light background color.

4- Window or not? Decide if you prefer a windowed envelope over the standard one.

5- Print with the help of reliable printers. Don’t sacrifice the quality of your envelope by printing them on your own. It will be best if you get them printed through a credible printing company. Find a printer that will give you the best value for your money. Remember that there are plenty of choices in printing companies today so make sure you do a thorough research before making a decision.

Keep your mailing list updated so you don’t waste money on wrong addresses or unresponsive customers. If you don’t have a mailing list you, you can start creating it on your own today or rent one from a reliable list broker. Your mailing list will greatly affect the success rate of your marketing campaign, so make sure you have a good list.

With these pointers, you are all set to start creating your own envelopes. If you are still clueless on the design process, ask the help of a designer or your printer. They will be more than willing to help you.

Keep in mind that first impression is crucial. It doesn’t matter what kind of business you have; the first impression will greatly affect the result of your marketing campaign, so be sure to invest well on your custom envelopes.

For more info visit Envelope Printing at http://www.printplace.com/printing/envelope-printing.aspx

Cyruspp - About Author:
Cyrel Russer is a dedicated writer about commercial printing in a leading company. He is also determined to enhance his interest by developing exclusive commercial printing company online.

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