Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Why is Marketing Hated by Business Prospects?

By Maegan Anderson Subscribe to RSS | May 8th 2012 | Views:
loading
 
  



Why is it that some people do not have fond thoughts about marketers, particularly those looking to generate business leads for their company? There are a lot of reasons for it, but the most important point to remember is that lead generation will have to stay. After all, in a business community such as Singapore, generating more B2B leads has become quite a necessity. This can be a very competitive environment, and every chance that you can get to increase the number of assets coming in would be a great help. But why do some business prospects have a bad impression of marketers?

 

To start with, and this can be obvious for those involved in telemarketing, is the lack of empathy that is perceived from these people. What prospects want, before they become a company’s sales leads, is that their concerns are properly taken cared of, and that they do not need to worry about where they can get the solution to their problems. What they want is to have someone who understands what they need. And this is a quality that a lot of marketers seem to lack. That is the reason why they fail to get the deals. And this also makes generating the necessary sales leads all the more difficult.

 

Next point to consider is the lack of authenticity. When prospects are bombarded with business information that are all the same, then you are simply creating more irritation for them. What prospects need is information that is authentic, original, and precisely what they need. How else will you be able to set yourself as a leader in your industry? You need to show something as proof. This is another reason why prospects tend to just say no to any lead generation call, thinking that all they will hear is a rehash of what they must have heard from some other caller. These people deserve better so they can become B2B leads.

 

The third reason is that some marketers, particularly in the telemarketing medium, seem to waste the time of their listeners. This is not a good habit of marketers. They must all remember that people, particularly those in business, value their time. If they could not get the message across in the first thirty seconds of the call, then it will not just be a waste of time but another irritating episode for the business owner, and will also not look well for your company. You need to make a good first impression, right? So make it your point that you deliver only the best service. Think about it in before you start your marketing campaign. That is a very important step.

 

With all these said, it can be boiled down to one idea: good personal relationship. Indeed, the best sellers or businesses are not those who are able to clinch that million-dollar contract. Rather, it is those who are able to get the groove of their clients, keeping them for many years to come. That is what makes their business last longer.

Maegan Anderson - About Author:
Maegan Anderson works as a professional consultant. She helps businesses in AU increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com.au/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/why-is-marketing-hated-by-business-prospects.htm

Related Advertising Articles Subscribe to RSS

Printing online is the best way of printing your business promotional materials
Published by Khatrin on January 27th 2012 | Advertising
Every time you order printing products and services from a printer especially an online printer, mos...
 
Avoiding the down sides Involving Corporate and business Homes
Published by Andrew Sebastian on July 30th 2012 | Business
When you go for a vacation, it would be a good idea for you to save a lot of money by preferring to ...
 
Tamin Theodore Kim makes business success with his software development company
Published by Colbert Raynard on March 20th 2012 | Business
Athena Software Services, Inc., owned by Tamin Theodore Kim, is just one of the prestigious third-pa...
 
News empowering good business
Published by Nidhigupta on July 18th 2012 | Business
The moment man gets satisfied, the moment he stops progressing. An ideal businessman is not the one ...
 
Help your business grow through Outsourcing
Published by Payroll1 on July 12th 2012 | Business
May it be a large business or a small one; the tasks that need to be taken up by the businessman are...
 
Choose and order your Creative business cards now
Published by Jim Corbet on June 11th 2012 | Advertising
Creative business cards produce an assortment of attractive cards and can be ordered for any kinds o...
 
Why do you need the services of a business broker in Roseville?
Published by Businessbrokers on December 12th 2011 | Business
There are many other benefits too. Like confidentiality, better price and hassle free process. All t...
 
Tips to sell an existing business
Published by Alice Mathew on July 27th 2012 | Business
The following content gives you an idea about the exit strategy that one should follow while selling...
 
Managed printer service for your business
Published by Glyn Jones on December 15th 2011 | Business
If you own a small business, then you would have of course realized the advantages offered by the ma...
 
Forex indicator: is the best way to start business for beginners
Published by Forexindicators on November 30th 2011 | Business
The economic tools that can be used to understand chances in Forex handling are the indicators....
 
Twitter, Facebook and LinkedIn - Why are these 3 a great place to Promote your online business?
Published by Puneet Gupta on August 13th 2012 | Advertising
Social networking sites have become a quick and easy way to promote business online. If one wants to...
 
Sound Headquarters is a South-African sound hire business with a crystal clear service
Published by Mary Porter on July 25th 2012 | Business
Sound Headquarters is a South African based business with its roots in the entertainment industry. O...
 
Outsource Title Processing Services for getting additional business
Published by Amitaabh Saboo on January 16th 2012 | Business
As an autonomous mortgage loan instigator, there are a lot of advantages which you are able to achie...
 
Audi creates unique Ice Driving Experience for India’s top business leaders in Davos
Published by Kumardeepak on January 30th 2012 | Advertising
At the time of leading the Ice Experience, Michael Perschke, Head, Audi India, said “The World Eco...
 
Fantasy leads to brand publicity
Published by Contrast Design on February 13th 2012 | Advertising
How to use the fantasy of the internet and video production to create push and eventually sell your ...
 
Hiring external payroll services for you business
Published by Payroll1 on July 23rd 2012 | Business
The payroll is one of the principle sections of a business. It is the chief segment of an organizati...
 
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
 
How LinkedIn can help your online business grow
Published by Puneet Gupta on May 2nd 2012 | Advertising
LinkedIn is the world’s largest professional network with more than 120 million members and still ...
 
For the finest dissertation binding of any business in the UK then you need only come to Walter Newbury Partners Limited
Published by James Blee on August 3rd 2012 | Advertising
The Walter Newbury Partnership we have been binding books for over a century. Our reputation for qua...
 
As the UKs leading surfacing business playground markings are a doddle for Riggotts
Published by Mary Porter on June 15th 2012 | Business
Whether you commission Riggotts to complete a playground markings project or all manner of sports co...