Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Why is Marketing Hated by Business Prospects?

By Maegan Anderson Subscribe to RSS | May 8th 2012 | Views:
loading
 
  



Why is it that some people do not have fond thoughts about marketers, particularly those looking to generate business leads for their company? There are a lot of reasons for it, but the most important point to remember is that lead generation will have to stay. After all, in a business community such as Singapore, generating more B2B leads has become quite a necessity. This can be a very competitive environment, and every chance that you can get to increase the number of assets coming in would be a great help. But why do some business prospects have a bad impression of marketers?

 

To start with, and this can be obvious for those involved in telemarketing, is the lack of empathy that is perceived from these people. What prospects want, before they become a company’s sales leads, is that their concerns are properly taken cared of, and that they do not need to worry about where they can get the solution to their problems. What they want is to have someone who understands what they need. And this is a quality that a lot of marketers seem to lack. That is the reason why they fail to get the deals. And this also makes generating the necessary sales leads all the more difficult.

 

Next point to consider is the lack of authenticity. When prospects are bombarded with business information that are all the same, then you are simply creating more irritation for them. What prospects need is information that is authentic, original, and precisely what they need. How else will you be able to set yourself as a leader in your industry? You need to show something as proof. This is another reason why prospects tend to just say no to any lead generation call, thinking that all they will hear is a rehash of what they must have heard from some other caller. These people deserve better so they can become B2B leads.

 

The third reason is that some marketers, particularly in the telemarketing medium, seem to waste the time of their listeners. This is not a good habit of marketers. They must all remember that people, particularly those in business, value their time. If they could not get the message across in the first thirty seconds of the call, then it will not just be a waste of time but another irritating episode for the business owner, and will also not look well for your company. You need to make a good first impression, right? So make it your point that you deliver only the best service. Think about it in before you start your marketing campaign. That is a very important step.

 

With all these said, it can be boiled down to one idea: good personal relationship. Indeed, the best sellers or businesses are not those who are able to clinch that million-dollar contract. Rather, it is those who are able to get the groove of their clients, keeping them for many years to come. That is what makes their business last longer.

Maegan Anderson - About Author:
Maegan Anderson works as a professional consultant. She helps businesses in AU increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com.au/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/why-is-marketing-hated-by-business-prospects.htm

Related Advertising Articles Subscribe to RSS

Importance of document legalization for smooth business transaction abroad
Published by Petesampras on November 25th 2011 | Business
Document legalization is mandatory for a range of documents like power of attorney, articles of inco...
 
Affordable SEO Services to help your business progress
Published by Tammi Hogan on December 16th 2011 | Business
Where to find affordable SEO services, and how to choose the best deals....
 
Outsource Title Processing Services for getting additional business
Published by Amitaabh Saboo on January 16th 2012 | Business
As an autonomous mortgage loan instigator, there are a lot of advantages which you are able to achie...
 
Using Refurbished device and Telecom Equipment for business houses saves cost
Published by James Blee on May 28th 2012 | Business
The idea of cementing business foot in this modern era is possible through invention of ideas in sav...
 
Why should businessmen read Indian business news
Published by Nidhigupta on July 2nd 2012 | Business
Since the post-independence period, India's business and trade economy has grown and has flourished ...
 
Northwest Sealants Limited has a selection of the finest sealants of any business in the UK
Published by James Blee on August 23rd 2012 | Advertising
Are you looking for a business that can offer you some of the most comprehensive sealants providers?...
 
Hypo Venture Capital Headlines: Know the tricks to get business loan despite debt
Published by Hypo Venture on January 14th 2012 | Business
After the recent economic meltdown, many business organizations have incurred insurmountable amount ...
 
Creating a franchise business plan to evaluate investing in a franchise system
Published by Marcus Tarrant on July 11th 2012 | Business
Franchise businesses have a key advantage over exiting companies. They are usually franchising an ex...
 
Hire modern postal service providers for expedient delivery of your business mails!
Published by Robwillmas on May 10th 2012 | Business
what are you waiting for? Go for these new and extremely proficient postal service providers in the ...
 
Take advantage of print media to give wings to your business
Published by Fastsigns on February 28th 2012 | Advertising
A business whether it is small or big, requires plenty of advertisement for the desired outcome. And...
 
Why business has to be environment friendly?
Published by Greenbusiness on July 11th 2012 | Business
For a business world, Strategic sustainability consulting is of a paramount importance these days as...
 
Promotional Polo Shirts: a good source of business promotion
Published by Sodapromo on June 21st 2012 | Advertising
There are a huge bunch of people indulged in business these days. Several tactics are used by them f...
 
Ups and Downs within CAD industry – Has it affected business?
Published by Macjohn on August 21st 2012 | Business
Auto CAD became so popular that all engineering services was christened under “CAD Services”. Ho...
 
Sell a struggling business
Published by Alice Mathew on July 31st 2012 | Business
This article will help you in selling a business which is failing or struggling....
 
How LinkedIn can help your online business grow
Published by Puneet Gupta on May 2nd 2012 | Advertising
LinkedIn is the world’s largest professional network with more than 120 million members and still ...
 
Limited company advantages: the greatest defense for a business owner
Published by Crowin Smith on February 13th 2012 | Business
The business laws that govern the world of business have to be understood properly before taking fur...
 
Business Telephone Systems: the nerve center of your business office telephone systems
Published by John Kumar on December 17th 2011 | Business
Small business telephone systems could possibly be multiline systems in the offices of the small bus...
 
Commercial Storage Solutions, a valuable business ally
Published by Simon Dcruz on February 29th 2012 | Business
Beirut Moving and Storage is a leading storage solutions operator that specializes in working with l...
 
Select a competent web development company for your online business
Published by Maya Gupta on March 20th 2012 | Business
Website plays a vital role in attracting visitors to your website and at the same time keeps the pot...
 
Choosing Commercial Refrigeration for business premises
Published by Mary Porter on June 16th 2012 | Business
Run a grocery store, café, patisserie or shop that sells food and drink and Commercial Refrigeratio...