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Why is Marketing Hated by Business Prospects?

By Maegan Anderson Subscribe to RSS | May 8th 2012 | Views:

Why is it that some people do not have fond thoughts about marketers, particularly those looking to generate business leads for their company? There are a lot of reasons for it, but the most important point to remember is that lead generation will have to stay. After all, in a business community such as Singapore, generating more B2B leads has become quite a necessity. This can be a very competitive environment, and every chance that you can get to increase the number of assets coming in would be a great help. But why do some business prospects have a bad impression of marketers?


To start with, and this can be obvious for those involved in telemarketing, is the lack of empathy that is perceived from these people. What prospects want, before they become a company’s sales leads, is that their concerns are properly taken cared of, and that they do not need to worry about where they can get the solution to their problems. What they want is to have someone who understands what they need. And this is a quality that a lot of marketers seem to lack. That is the reason why they fail to get the deals. And this also makes generating the necessary sales leads all the more difficult.


Next point to consider is the lack of authenticity. When prospects are bombarded with business information that are all the same, then you are simply creating more irritation for them. What prospects need is information that is authentic, original, and precisely what they need. How else will you be able to set yourself as a leader in your industry? You need to show something as proof. This is another reason why prospects tend to just say no to any lead generation call, thinking that all they will hear is a rehash of what they must have heard from some other caller. These people deserve better so they can become B2B leads.


The third reason is that some marketers, particularly in the telemarketing medium, seem to waste the time of their listeners. This is not a good habit of marketers. They must all remember that people, particularly those in business, value their time. If they could not get the message across in the first thirty seconds of the call, then it will not just be a waste of time but another irritating episode for the business owner, and will also not look well for your company. You need to make a good first impression, right? So make it your point that you deliver only the best service. Think about it in before you start your marketing campaign. That is a very important step.


With all these said, it can be boiled down to one idea: good personal relationship. Indeed, the best sellers or businesses are not those who are able to clinch that million-dollar contract. Rather, it is those who are able to get the groove of their clients, keeping them for many years to come. That is what makes their business last longer.

Maegan Anderson - About Author:
Maegan Anderson works as a professional consultant. She helps businesses in AU increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

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