Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Importance of Marketing in Getting a “Larger Share of the Pie”

By Andrew Michaels Subscribe to RSS | March 23rd 2012 | Views:
loading
 
  



So you have finally started your business. You are ready to make it grow and generate sales and profits. But with the tough competition in the market these days, how do you make your business successful? The quick and simple answer to that question is marketing.

Marketing is important in business. It is the single element that will help you gain attention, build your brand, and win customers. Marketing basically refers to how you present your business and the products or services you offer to your target audience. Good research and the right tools are necessary if you to develop your brand and put your business in front of people. There are several choices in marketing tools today. You can opt for modern tools or stick with the traditional printed materials. If you opt for print marketing, make sure that you partner with trustworthy online printers to guarantee the quality of your materials.

Marketing is something that should be done from the start of the business. It’s not something you think only when things don’t look good. If you want to get a larger share of the pie, you have to market extensively. To do that you have to clearly define who your customers are, what these customers need and want, how you can communicate effectively to them, what’s the best mix of marketing tools, and how you can monitor your campaign and expenses.

A lot of small businesses often neglect marketing, perhaps because of limited budget. When they get tied up, they often choose to cut budget on their marketing campaign. Sure, you can always cut your marketing budget, but do you think you can still gain customers and sales if you cut back on your campaign? Like they say, you have to spend money in order to earn money. If you don’t market effectively, you risk the chance of getting more sales and profits.

Keep in mind that marketing is an investment for the future. Whatever you invest today will reap rewards in the future. If you invest in your customers, they will surely stay loyal to you and make repeat purchases from your business. Repeat purchases are important in business. Because it’s so much expensive to gain new customers than encourage old customers to buy again, repeat purchases will be the blood that will keep your business alive.

It’s best if you develop a long term marketing plan. From time to time, evaluate the plan and make the necessary changes. Figure out what changes need to done to improve your campaign. You can also add new materials to your campaign. You can try signage, direct mail, product brochures, flyers, catalogs, social media, and online ads. For your printed materials, be sure to team up with a competent printing place that will deliver good results.

Set your budget effectively. Don’t make unnecessary expenses or cut important operating costs so your marketing campaign won’t be directly affected. From the birth of your business to the conceptualization of your products, set a good plan and budget so you don’t make needless expenses.

In today’s complex business environment, getting your marketing campaign right is important. Learn from the success of the established businesses today and you will surely be on your way to gaining great marketing success.

Andrew Michaels - About Author:
The author is affiliated with a company that offers http://www.printplace.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/the-importance-of-marketing-in-getting-a-larger-share-of-the-pie.htm

Related Advertising Articles Subscribe to RSS

With Personalised Sashes- first place or last – everyone can be a winner
Published by James Blee on August 3rd 2012 | Advertising
A wise fellow once said ‘it’s not the winning, it’s the taking part that counts’ but how man...
 
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
 
Trimming down the expenses in distributing and printing postcards
Published by Khatrin on January 26th 2012 | Advertising
Mass distributing or mailing your postcards is considered as a very effectual manner for you to prom...
 
Concrete Resurfacing: an Easy Method to Redecorate Your place
Published by Michael P. Lewis on March 24th 2012 | Business
The removal of the surface is not necessary; it can be replaced for getting desired surface. Resurfa...
 
Things to think about when using promo Uniteddomains.com coupon code for printing online
Published by Manohar Sai on January 9th 2012 | Business

This happens when you've found out too late that you can't use your Uniteddomains.com ...
 
Best place for laundry carts
Published by Alfiebrian on February 1st 2012 | Business
Laundry carts are necessary in all the stores where customers need to pick up things for house hold ...
 
What to notice in an online printing service
Published by Ireenekyoko on January 30th 2012 | Advertising
When it comes to planning and printing business promotional tools and materials for your business....
 
Invest in a luxurious place mohali
Published by Deepti on March 21st 2012 | Business
The business of real estate has seen an enormous growth and so does the need of real estate consulta...
 
How to find the perfect printing service for prospering your business
Published by Robert Samuels on December 15th 2011 | Business
Read this article to know about the necessity of the printing service providers for making your busi...
 
For the best quality catalog printing in an eco-friendly manner - a green Toronto printing service
Published by Julia Bennet on January 10th 2012 | Advertising
Green printers are the printers of now and the future. In fact, those printers that want to stay in ...
 
Things that you must know about your chosen printer in letterhead printing
Published by Griff_anjaneth on February 13th 2012 | Advertising
Business letterheads goes way back before business establishments even knew what the World Wide Web ...
 
Advantages of online printing
Published by Ireenekyoko on January 24th 2012 | Advertising
Online printing service has come a long way over the past few years or decades....
 
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
 
Custom screen printing t-shirts
Published by Selinadicousta on July 23rd 2012 | Business
When people are selecting a company to make them a bulk order of tees, there are certain things that...
 
Advantage of wholesale printing services
Published by Louis Philips on January 13th 2012 | Advertising
Only a small time ago, wholesale printing was reasonably typical for a quote to be prepared and sent...
 
Trust PrintNinja for the best booklet printing
Published by AngeloEverton on March 3rd 2012 | Advertising
There are some printing companies that work round the clock and can deliver printed stuff overnight....
 
Get different screen printing, t shirt printing services at accenttshirts
Published by Selinadicousta on July 9th 2012 | Business
Las Vegas is a town that many people visit and is also a big producer of tee shirts that can be take...
 
Luxury China: a place Set to blow up
Published by ErnestBennett on June 13th 2012 | Business
Tons of organisations happen to be getting the advantage to start conducting business using Singapor...
 
Create screen, t shirt printing from graphic designer las vegas at accenttshirts
Published by Selinadicousta on July 24th 2012 | Business
There are multiple reasons why people would need to put in a bulk order of t-shirts. The reasons why...
 
Perfect place to obtain EverythingForDolls.com coupon codes at coupons2buy.com
Published by Gayathri Kumaridevi on July 26th 2012 | Business
Largely consumers who only buy using discount vouchers or coupons result in good revenue but less pr...