Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Ten Telemarketing Campaign Mistakes to Avoid

By Maegan Anderson Subscribe to RSS | April 27th 2012 | Views:
loading
 
  



Ever experienced a foiled appointment setting campaign, particularly those that used telemarketing as a medium? While some people will point out that telemarketing is to blame for it, it would be more productive to know what went wrong in your team’s attempt to generate sales leads. Besides, you can’t really blame the profession itself. There are some things that telemarketing does best, and that includes generating B2B leads from other companies. That is a reality that companies in Australia are beginning to understand when it comes to failed campaigns.

Below are ten common mistakes committed:

 

1.Talking too fast – frankly speaking, appointment setting services is all about getting the message across to prospects. If you talk to fast, you are not getting through. Try matching your speed with the speed of the person you are talking to.

2.Wrong tone of voice – try putting a smile on your face before making a call. Your mood can be heard through your voice. Be friendly and conversational, it works.

3.Calling the wrong person – simply put, your aim is to reach the decision maker. If you fail at the first try, then try again, using other channels. Do not talk with the wrong person.

4.Calling for the wrong reason – remember, you are offering a service to prospects. You have to make sure that in every call you make, you are clear in what you can give them.

5.Information overload – one good way to drive away business prospects is in droning on and on about your business. Simply go straight to the point, try to get their interest, make an appointment, then go.

6.Turning off your prospects – you only have an average of forty-five seconds to get their attention. Past that, and they either hang up on you, or sleep through your call.

7.Failure to probe – asking questions about the business of the prospects gives you a better idea on what you can offer them as a solution. Failure to ask the right questions will not only end up with you offering the wrong service, you might end up alienating them.

8.Think you understand the prospect – remember, appointment setting is all about getting a face-to-face meeting with them. You cannot learn all there is about the prospect and their company just by one initial phone call that you made.

9.The prospects perfectly understand you – similar to number eight, the point of you making the call is so that you can meet them at a better time, which means that you have to make them remember you.

10.Did not make the right schedule – how many times have you experienced setting up a meeting, only to find out that the prospect is actually unavailable on that day, not only is that day wasted, it is a wasted opportunity that can be used for other things. You should take note of that.

 

There is an added advice: make sure that the prospect is available to talk with you in that call. Many agents miss that. You need to take note of the mood, the tone, as well as the things that the prospects might be doing in the background.

 

Overall, as long as you avoid these mistakes, then you will be all right.

Maegan Anderson - About Author:
Maegan Anderson works as a professional consultant. She helps businesses in AU increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com.au/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/ten-telemarketing-campaign-mistakes-to-avoid.htm

Related Advertising Articles Subscribe to RSS

The target of business consulting companies and the services
Published by Ema Sis on June 25th 2012 | Business
The business consulting companies employ different approaches and strategies designed for the improv...
 
Outsource your business to get more profit
Published by Diego Hall on April 3rd 2012 | Business
Improve your business performance by outsourcing your work load to order fulfillment UK. UK fulfillm...
 
The business world needs the services of imprimerie Montreal
Published by Coloprilreview on July 23rd 2012 | Advertising
To get the finest imprimerie Montreal people are ready to do a thorough research over the internet. ...
 
Commercial Storage Solutions, a valuable business ally
Published by Simon Dcruz on February 29th 2012 | Business
Beirut Moving and Storage is a leading storage solutions operator that specializes in working with l...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Enhance your business productivity with Supply Chain Management
Published by Shawn Dsouza on August 6th 2012 | Business
The concept of supply chain must be clear before understanding anything about Supply Chain Managemen...
 
Business Law gives smooth flow to every business
Published by Wills Loren on March 7th 2012 | Business
feedbackhere.com: We provide Law services most event planners have something directly to them, in ma...
 
Business Gas the main supply of power to business
Published by Ashish Pandey on January 21st 2012 | Business
The business gas prices are very important for the running of a business, but it must also be inside...
 
Sahara India Pariwar expansion into dairy business
Published by Sanchita Kumari on June 29th 2012 | Business
Sahara India Pariwar is a Lucknow based Indian conglomerate which has business in diverse areas such...
 
Stay away from the Alliance Group Scam comments made by unethical business opponents
Published by James Blee on December 27th 2011 | Business
The Alliance Group Inc is actually a major organization that makes a speciality of customizing its c...
 
How to find the ideal merchant account for your business
Published by Carlos on February 10th 2012 | Business
A merchant account or credit card processor allows you to accept transactions done via a credit card...
 
Choosing Commercial Refrigeration for business premises
Published by Mary Porter on June 16th 2012 | Business
Run a grocery store, café, patisserie or shop that sells food and drink and Commercial Refrigeratio...
 
Reseller hosting provider: an opportunity to the new line in online business
Published by Genevieve Ackles on February 15th 2012 | Business
If you are working in IT industry and are looking for new business opportunities, there is a good op...
 
Use online SMS for the most rewarding business promotion experience
Published by AngeloEverton on December 5th 2011 | Advertising
No matter how many business promotion emails you send to someone, you may not achieve the result you...
 
Importance of document legalization for smooth business transaction abroad
Published by Petesampras on November 25th 2011 | Business
Document legalization is mandatory for a range of documents like power of attorney, articles of inco...
 
Business for Sale –Importance of online promotion of book business
Published by Ryan Pattinson on April 26th 2012 | Business
Writing a book is an achievement, but promotion of book is also important. An author writes his expe...
 
Creating a franchise business plan to evaluate investing in a franchise system
Published by Marcus Tarrant on July 11th 2012 | Business
Franchise businesses have a key advantage over exiting companies. They are usually franchising an ex...
 
Web design- tool for success in business!!
Published by Sudhanshusnv on February 29th 2012 | Business
A professional web design firm is a great investment for any business. There is a great chance that ...
 
Online business and its importance in the digital age
Published by SharonThomas on June 14th 2012 | Business
Online business is gaining more attention. Internet is used to find locations, shopping, look up for...
 
Most popular online dating sites- turned a big business these days
Published by Mobiledating on February 7th 2012 | Business
Find here complete list of top mobile dating sites based on different categories such as relationshi...