Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Taking Full Advantage of Online and Print Media

By Andrew Michaels Subscribe to RSS | April 3rd 2012 | Views:
loading
 
  



With the rise of online marketing, a lot of consumers have moved online as well. The ease and comfort provided by online shopping and modern technology is hard to resist for a lot of people. Even the business industry was not immune to the allure of the Internet. Most, if not all, businesses these days have certainly moved to the online market.

However, after a few months or years of stay in the virtual market, realization will set in. Although people are online these days, most will still look for a printed ad before making buying decisions. In fact, there are still people who prefer printed marketing materials rather than email or instant messaging (especially if you consider the type and age of customers you market to). This then creates a dilemma: should you invest in print or online marketing?

The answer will actually depend on your business and your need, but as a savvy business owner, you would know that gaining good advantage would mean investing in both online and print ads. Getting a good mix of both these marketing techniques will help you get in touch with more customers and gain wider market reach. In fact, you can take advantage of online print houses to produce your printed marketing materials. You only need to find the right balance between online and print media.

There are different printed marketing pieces worth investing in. For starters, business cards are important for all business owners. Though you can easily exchange contact details over Facebook or smartphone, it always pays to have business cards with you. After all, not everyone has their own web presence. If you don’t want to lose opportunities, then get these simple and handy materials in your pocket at all times.

You can also invest in postcards. A simple hello will mean a lot of your customers. Even if you don’t have a new product to introduce or a promo to endorse, an impressive postcard will keep you in touch with your customers. This will help remind them of you and show them you think of them constantly. A little appreciation will also go a long way. You can express your heartfelt gratitude to your customers through your postcard.

If you want something more business-like, create your own sales brochures. You have to option to make a two- or tri-fold brochure. Choose whichever fit best with your need. Include only the necessary information so you don’t overcrowd your brochure. People still have to breathe and pause at every sentence, so put enough space. Don’t overwhelm your readers with too many details. Keep your message short, simple, and direct.

These materials complemented with your social media account, email ads, and website is sure to help you gain a better audience. Make sure though that you print your materials well so they will look eye-catching. Design them consistently with your website and the rest of your materials to convey a consistent image, and find a printing place that will give you the best value for your money.

Mixing online with print marketing is easy enough to do these days. It seems that print media is not going anywhere so you might as well take full advantage of it and use it to gain better results for your marketing campaign. It’s a tough market out there. If you want to succeed, invest in all possible marketing avenues available.

Andrew Michaels - About Author:
The author is affiliated with a company that offers http://www.printplace.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/taking-full-advantage-of-online-and-print-media.htm

Related Advertising Articles Subscribe to RSS

Get the best deal on posters and postcard printing
Published by Excell Print on January 25th 2012 | Advertising
Postcard printing is a very effective means of marketing and publicity. It is an informative piece o...
 
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
 
Online printing service–Choose the best qualities online printing service provider
Published by Excell Print on January 25th 2012 | Advertising
A good printing company can play a major role in the success of any business house so selection of t...
 
The calendar printing from the Calendar Company is of the highest quality
Published by Julia Roger on March 9th 2012 | Advertising
The bespoke calendar printing service that we offer is not generally offered by competing calendar p...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Instant solutions of business cards designing and printing with logo
Published by Excell Print on January 25th 2012 | Advertising
The constant competition has urged the businesses to always keep themselves updated with the latest ...
 
For the best quality catalog printing in an eco-friendly manner - a green Toronto printing service
Published by Julia Bennet on January 10th 2012 | Advertising
Green printers are the printers of now and the future. In fact, those printers that want to stay in ...
 
OPM USAJobs the place federal government Collects Loan seekers suitable for Needs
Published by Aston T Kole on August 18th 2012 | Business
OPM USAJobs the place federal government Collects Loan seekers suitable for Needs...
 
Key points meant for using the services of the secure printing facilities
Published by Ema Sis on January 17th 2012 | Business
Printing services is among the main formula on the production increase along with advertising phases...
 
Imprimerie Montreal is the ultimate name in printing industry
Published by Somjons12 on February 14th 2012 | Advertising
The name imprimerie Montreal is now very much popular among the clientele base due to their quality ...
 
Business printing made easier allover in America
Published by Warner on April 2nd 2012 | Advertising
Just open a wholesale account with Americas Printhouse and put you order either online or over phone...
 
Brochure printing services at the click of a button
Published by Scottnetparker on April 11th 2012 | Advertising
Brochures are very important for promotion of any business. These brochures should be well designed ...
 
News Sites are the best place to Get State News of India
Published by Nidhigupta on June 30th 2012 | Business
We all read or listen to news for different purposes. But one interest is same, we all wants to stay...
 
Awesome place waterfront homes for sale in naples florida
Published by Harry on April 9th 2012 | Business
waterfront homes for sale in naples florida. This is a community that is highly sought after for go...
 
Make your pictures livelier with color printing
Published by Robert Samuels on January 2nd 2012 | Business
The inks which are used for the color printing are considered to be semi-transparent. They seem to o...
 
Make My trip - a place to make your journey better.
Published by Dinesh on June 12th 2012 | Business
Make my trip offers a wide range of choices to its customers in terms of tickets, hotel bookings and...
 
New York Port Washington Homes is the place to stay for lifetime
Published by Karen Bruning on January 20th 2012 | Business
New York Port Washington Homes are really worth for each penny you are going to spend....
 
Advantage of wholesale printing services
Published by Louis Philips on January 13th 2012 | Advertising
Only a small time ago, wholesale printing was reasonably typical for a quote to be prepared and sent...
 
Company website is a great place to find printable MusicImport.com coupons online
Published by Gayathri Devi on February 10th 2012 | Business
The manufacturer or company website is a great place to find printable MusicImport.com coupons onlin...
 
Ealing Taxi Services place impact western London
Published by Sally Ida on March 9th 2012 | Business
pastoral journey also means pester unshackle and loaded journey. You definitely would not rejoice in...