Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Taking Full Advantage of Online and Print Media

By Andrew Michaels Subscribe to RSS | April 3rd 2012 | Views:
loading
 
  



With the rise of online marketing, a lot of consumers have moved online as well. The ease and comfort provided by online shopping and modern technology is hard to resist for a lot of people. Even the business industry was not immune to the allure of the Internet. Most, if not all, businesses these days have certainly moved to the online market.

However, after a few months or years of stay in the virtual market, realization will set in. Although people are online these days, most will still look for a printed ad before making buying decisions. In fact, there are still people who prefer printed marketing materials rather than email or instant messaging (especially if you consider the type and age of customers you market to). This then creates a dilemma: should you invest in print or online marketing?

The answer will actually depend on your business and your need, but as a savvy business owner, you would know that gaining good advantage would mean investing in both online and print ads. Getting a good mix of both these marketing techniques will help you get in touch with more customers and gain wider market reach. In fact, you can take advantage of online print houses to produce your printed marketing materials. You only need to find the right balance between online and print media.

There are different printed marketing pieces worth investing in. For starters, business cards are important for all business owners. Though you can easily exchange contact details over Facebook or smartphone, it always pays to have business cards with you. After all, not everyone has their own web presence. If you don’t want to lose opportunities, then get these simple and handy materials in your pocket at all times.

You can also invest in postcards. A simple hello will mean a lot of your customers. Even if you don’t have a new product to introduce or a promo to endorse, an impressive postcard will keep you in touch with your customers. This will help remind them of you and show them you think of them constantly. A little appreciation will also go a long way. You can express your heartfelt gratitude to your customers through your postcard.

If you want something more business-like, create your own sales brochures. You have to option to make a two- or tri-fold brochure. Choose whichever fit best with your need. Include only the necessary information so you don’t overcrowd your brochure. People still have to breathe and pause at every sentence, so put enough space. Don’t overwhelm your readers with too many details. Keep your message short, simple, and direct.

These materials complemented with your social media account, email ads, and website is sure to help you gain a better audience. Make sure though that you print your materials well so they will look eye-catching. Design them consistently with your website and the rest of your materials to convey a consistent image, and find a printing place that will give you the best value for your money.

Mixing online with print marketing is easy enough to do these days. It seems that print media is not going anywhere so you might as well take full advantage of it and use it to gain better results for your marketing campaign. It’s a tough market out there. If you want to succeed, invest in all possible marketing avenues available.

Andrew Michaels - About Author:
The author is affiliated with a company that offers http://www.printplace.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/taking-full-advantage-of-online-and-print-media.htm

Related Advertising Articles Subscribe to RSS

Leaflet printing and exhibition graphics
Published by Mary Porter on June 25th 2012 | Business
There are many ways that you can do this when you look into cheap printing....
 
Things to keep in mind in looking for online printing services
Published by Ireenekyoko on January 25th 2012 | Advertising
A suitable manner for you to get your promotional materials like your posters, brochures, postcards ...
 
Offering the best and the cheapest printing facilities in Montreal Canada
Published by Coloprilreview on November 25th 2011 | Business
Imprimerie Montreal is one of the best printing and designing companies in Canada. imprimerie...
 
Naples florida best place to buy beautiful home.
Published by Harry on May 22nd 2012 | Business
If you plan to sell your property, you can find best deal with the help of Naples Florida Realtors. ...
 
Create screen, t shirt printing from graphic designer las vegas at accenttshirts
Published by Selinadicousta on July 24th 2012 | Business
There are multiple reasons why people would need to put in a bulk order of t-shirts. The reasons why...
 
Giclee printing London explained
Published by on June 16th 2012 | Business
Giclee printing London may be something that you are not overly familiar with unless you are a fan o...
 
Large format printing and banner printing
Published by Mary Porter on July 4th 2012 | Business
If you are looking for large format printing you want be sure that you are getting the best possible...
 
Perfect place to obtain EverythingForDolls.com coupon codes at coupons2buy.com
Published by Gayathri Kumaridevi on July 26th 2012 | Business
Largely consumers who only buy using discount vouchers or coupons result in good revenue but less pr...
 
Learning the Various Commercial Loan Rates in the Market place Today
Published by Timothy Powell on March 31st 2012 | Business
The most common kind is the lease alternative during which the entrepreneur or borrower utilizes the...
 
Get your own house in your dream place - Cyprus
Published by Jane Cyrus on April 20th 2012 | Business
Are you looking to have a property in Europe? Are you expecting to get relief from very hot and very...
 
Customized t shirts|screen printing Las Vegas
Published by Selinadicousta on July 6th 2012 | Business
T-shirts often serve as a form of self-expression. The words and graphics that people wear give them...
 
How to find the perfect printing service for prospering your business
Published by Robert Samuels on December 15th 2011 | Business
Read this article to know about the necessity of the printing service providers for making your busi...
 
Twitter, Facebook and LinkedIn - Why are these 3 a great place to Promote your online business?
Published by Puneet Gupta on August 13th 2012 | Advertising
Social networking sites have become a quick and easy way to promote business online. If one wants to...
 
The benefits of printing online
Published by Khatrin on January 24th 2012 | Advertising
Online printing services had become the trend in these days fast paced printing technology....
 
The growing need of trade printing
Published by Angie Turner on June 13th 2012 | Business
The concept of trade printing is not a new one. It generated from the need of the businesses that ne...
 
Want cheap catalog printing? an online printing company is the best option
Published by Adair Sawyer on December 30th 2011 | Advertising
What comes to your mind when you hear the word “cheap catalog printing”? There was a time when a...
 
OPM USAJobs the place federal government Collects Loan seekers suitable for Needs
Published by Aston T Kole on August 18th 2012 | Business
OPM USAJobs the place federal government Collects Loan seekers suitable for Needs...
 
Mohali property – the best place to make investments
Published by Ravinder on November 28th 2011 | Business
Mohali, in the recent days, has emerged as the hot favorite destination for property investment. The...
 
Make My trip - a place to make your journey better.
Published by Dinesh on June 12th 2012 | Business
Make my trip offers a wide range of choices to its customers in terms of tickets, hotel bookings and...
 
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...