Smart Commercial Printing for Publicity
It has been said repeatedly that the main purpose of commercial printing is for publicity. Whether you are a freelance professional, a business owner, or a big company, the printing industry can always do something for you.
Dallas printers or DFW printers are masters of this trade and can definitely help you along with the ordering and printing process, but more often than not, they cannot help you with how you use the prints you request. Think of it like this: a gun dealer can sell you some guns, but it cannot help you fire them. Now this presents you with an interesting dilemma. The only reason you would choose to have some printing products produced is that you are expecting that these will help you gain more customers and clients. If you do not even know how to use these prints wisely, then you would be better off saving your money and not having anything printed. In order to be of some assistance, here are some tips on the smart use of commercially printed products for publicity.
1. Know your audience - At the very least, you should know the kind of people you expect and want to be interested in your trade. If you know this, then you can build the choice and design of printing product around this assumption, and you would be able to fully utilize the effect of your advertisements. For example, if you are a book dealer, then you can have some bookmarks printed and choose a design, which would embed the name of your shop on customer’s minds. If you are a shop owner whose products change with the seasons, then a seasonal issue of a catalog can be the most effective publicity tool for you. Just remember to keep your prints relevant.
2. Less is more - You do not always have to pay for the most expensive and complicated designs along with the highest quality paper and ink. Most often, the simplest things are the most effective, so why spend a lot on costly materials when you can have the same effect with cheaper ones? If you are smart, you would know just how much to spend in order to get the best prints for you.
3. Distribute wisely - Once you have your prints, you may be tempted to start giving them off to anyone within sight, or to plaster them twice on each wall, but you have to control yourself. In order to maximize the effectiveness of your advertisements and to save the trouble of reprinting, place posters only on conspicuous positions where you are many people from your desired market will pass through. As for business cards, flyers, and bookmarks, it would not hurt to choose the people you offer these to. Mostly likely you would be able to tell which people have the greatest chance of becoming customers from those who do not.
Here are but three tips on how to use commercially printer products for publicity fully. Your Dallas printer or DFW printer may be able to tell you much about how commercial printing products are produced, but they cannot dictate to you the best way to make use of them. That part goes to you.
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