Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Print Marketing Tips: Getting more Bang for your Buck

By Robert Johnston Subscribe to RSS | February 16th 2012 | Views:
loading
 
  



People basically patronize a product or service because of effective marketing. If a business is able to effectively convey to people the benefits and value of the products or services they provide, it is likely to win people’s support. And if they communicate consistently with their customers and prospects, they will surely keep a profitable base of loyal customers.

However, the common worry of a lot of businesses is the cost of marketing. Because it needs to be done on a regular basis, they need to invest a lot of money on it. They often assume that only big businesses with a huge budget succeed in business. Yet, there are small businesses that have successfully made it big in the industry. In fact, most of the big businesses all started in small beginnings. It was only through their perseverance and ingenuity that they were able to made it big.

There are good marketing strategies you can be done to promote a small business effectively but affordably. One such strategy is print marketing. Making use of printed materials to communicate with people is still effective these days. There are plenty of ways that can be practiced to save on printed marketing pieces. Here are some of them:

Ø Create a universal template. When different materials will be used such as flyers, postcards, and posters, using the same layout will help cut the design cost. A designer or online printer can help create a template that has the generic elements which is important on all marketing pieces.

Ø Design a simple layout. A material doesn’t have to be overly creative in order to be effective. It will be best if a simple design is used in order to deliver the message clearly and directly.

Ø Keep the images to a minimum. One image is enough to deliver a message especially if there is only limited space on the material. It’s recommended to use just one big image rather than several small images to keep the design and message focused.

Ø Limit the colors used. Color printing can be expensive to startup businesses. To save on color printing, use only two or three colors on the materials. Getting advice from the printer can also help cut the costs in printing materials in color.

Ø Print in large quantities. If there is huge need for the material, printing in bulk is a good option. Some printing companies provide discounts and special promos for large orders. However, bulk printing should only be done for the right reason. If it will be availed just to get the discount without really a need for a lot of copies of the material, it will only result in expense rather than savings; hence, the reason should be appropriate when availing of this printing option.

Ø Review the mailing list. A targeted campaign will generate good results. The mailing list should be constantly updated so bad addresses and unresponsive customers will be taken out of the list. This will save money on mailings that doesn’t produce results at all.

It can take some time to achieve the response expected, but with consistent marketing promoting brand awareness can be done effectively. There’s nothing wrong with starting small. In fact, making use of printed marketing materials is a good start for small businesses. With impressive and compelling marketing pieces, the response and attention desired will be achieved eventually.

Robert Johnston - About Author:
Visit these sites for more information
printing companies
online printer

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/print-marketing-tips-getting-more-bang-for-your-buck.htm

Related Advertising Articles Subscribe to RSS

Buy HP 02 Ink cartridge online
Published by Jane Cyrus on March 30th 2012 | Business
Buying a new cartridge is very tough thing to do. It is necessary for a cartridge buyer to have a co...
 
Restaurant coupons online
Published by James on January 11th 2012 | Business
People, who are eating out regularly, should consider using online coupons for restaurants. These co...
 
Frisor Amager booking online
Published by Anthony Kevin on February 25th 2012 | Business
The devotion of the Frisor Amager is repeatedly accepted as splendid in their shop setting brings ab...
 
Free online E-books UncleKimono.com coupons are the best way to save money
Published by Gayathri Devi on February 10th 2012 | Business
Free online E-books UncleKimono.com coupons are the best way to save money. You just need to click o...
 
Different opportunities for doing online business
Published by Annphilip on March 21st 2012 | Business
Today online businesses are flourishing similar to traditional business. As online business utilizes...
 
Find the best Jewish Wedding Bands online
Published by Kewinzork on February 24th 2012 | Business
Now days, people take the help of internet for finding out various kinds of information. Whether peo...
 
Buying Canon copiers online
Published by Jamessms on January 4th 2012 | Business
Searching for the best place to buy Canon copiers for the office? Want to know where they are availa...
 
Some advantages to using online bookkeeping services
Published by Amitaabh Saboo on February 3rd 2012 | Business
Using online bookkeeping services can be innovative solution for the harried business owner, who do...
 
Save big amount of money on your online shopping with the help of online Magazine-group.com Voucher Codes
Published by Gayathri ChaitraDevi on June 21st 2012 | Business
Magazine-group.com Voucher Codes are a boon to all online shopping fanatics. Nowadays there are so m...
 
Some important facts about buying mattresses online
Published by Webmaster on April 28th 2012 | Business
Now the current trends in the purchases of mattresses in the world have taken a huge turn towards th...
 
Mystery shopping with paid online surveys
Published by John Legraund Is An SEO Expert And Content Writer Who Has Written Articles On Mystery Shopping, Hunter Fan And Search Engine Optimisation on June 23rd 2012 | Business
Mystery shopping or the online surveys are a way to earn some extra income but these can’t be the ...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Online Sunnysports.com coupons can offer savings with purchases made online
Published by Gayathri SugunaDevi on April 11th 2012 | Business

You will require a Sunnysports.com coupon binder to begin organizing your Sunnysports.com coupon...
 
Select a competent web development company for your online business
Published by Maya Gupta on March 20th 2012 | Business
Website plays a vital role in attracting visitors to your website and at the same time keeps the pot...
 
The advantages of online news
Published by Nidhigupta on June 11th 2012 | Business
People in today's world, lead a very busy life. They are all the time over loaded and occupied with ...
 
What the common mistakes people commit while buying a cheap textbook online?
Published by Alberta Reid on March 23rd 2012 | Business
If you are looking for a cheap textbook, buying it from online stores is an ideal choice. However, y...
 
Reseller hosting provider: an opportunity to the new line in online business
Published by Genevieve Ackles on February 15th 2012 | Business
If you are working in IT industry and are looking for new business opportunities, there is a good op...
 
Quick money generation with online direct sales opportunities
Published by Rave Stuart on December 4th 2011 | Business
Your income from job might not be sufficient enough to fulfill all your needs and you might need som...
 
Use online coupons for heavy discounts on your purchases
Published by Jane Cyrus on March 27th 2012 | Business
In today’s world, everyone looks to save money, online shopping is become so competitive and anyon...
 
Free shipping - One of the commonest benefits of using online Pixily coupons
Published by Gayathri Devi on February 15th 2012 | Business
You spend not a cent to get a Pixily coupon with online promo Pixily coupon codes. Simply, log on to...