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Online videos are the modern form of advertisement

By SharonThomas Subscribe to RSS | June 15th 2012 | Views:
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Online videos are a great source of entertainment. When you are at the office and need a break, the small five minute video gives a lot of relief. These videos come in different varieties and are aimed at different people. Online videos have expanded and they can be found on the web pages. Online videos are used in advertisements. Many people do not have sufficient time to read things; they rather prefer watching a video with the Fast Internet service. So advertising companies take videos that give more clarity on the product and a closer look than we can get on the other modes of advertisement. In order to attract the viewer the video should be effective. Let us see what makes an online video effective.

Authentic

Customers should be told the fact which in turn creates the belief in you. Do not mention something on the advertisement that your product does not have. Just because your competitive company has created an online video in a particular way do not copy them. Create good videos that build trust in human beings.

Relevant

Irrelevant videos are ignored and they create a negative impression. Create relevant videos and make it interesting. For example: If your video needs to attract children make sure that it contains elements that they like. Cartoon characters and funny pictures attract them.

Engaging

There are thousands of sites that provide similar services. So make sure that your video stands out and creates an interest in the viewers. Providing good information is no more sufficient. Create videos that have a lot of content and exciting features.

Google-Friendly

Search engines have become smarter than before. Due to the heavy competition more videos are available online. Search engines throw more videos when the search is done. Make sure to provide a video that has good content and nice architecture. Name the video properly so that it reaches the right kind of viewers. Distribute your video on various sites to make it popular.

Share

Use the options like share and favorite to your online videos. This is a great way of promoting your video. Sharing is an option that is widely in use and it gives you an opportunity to gain more viewers. Make sure that your video can be transported to the various social media sites. Take advantage of the video players like You Tube and others that have these features included in them.

There are several tools in the market that help in creating good online videos. Tools like AviScreen, CamStusio.org, Copernicus, JingProject.com, Screencast-O-Matic.com, Wink, Adobe Captivate, AllCapture, ScreenMimic, ScreenRecord and many more are available to create videos. Some of them are free and can be used in an effective way. Online video consumption is on the rise. A survey says that 66 percentage of people love watching online videos. On an average seven hours are spent in a week watching online videos. YouTube is the leading online provider which has thousands of videos. These days video are found in web pages to attract more viewers. Any kind of video can be accessed online. The world’s happenings are immediately available as videos and one need not have to wait for a long time to watch them.

Making online videos are very different form TV. Extra care needs to be taken to create them. There are companies that make perfect online videos. If you are looking for a business video, these companies can be contacted. All businesses can make use of the online videos to increase their revenue.

SharonThomas - About Author:
Sharon Thomas is a freelance writer and an active blogger. She has a great passion towards writing and likes to supply information on [link=http://www.broadbandproviders.com/faster-internet.aspx] Fast Internet [/link]. In the above article she discusses about the various ways to make your online video popular.

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