Marketing Ideas for a Locally Owned Business
Are you a small company owner looking to find more customers in your community? Maybe you have just opened your own small shop, and want to let everyone in the neighborhood know that you are open for business. Advertising for a small community business is not much different from advertising for a large company. Sure, you may not have the same budget, and may not think it necessary to produce commercials for national TV, but you still want to do efficient marketing. There are a number of great ways that you can target the consumers in your local area without having to break the bank.
One of the most effective ways to reach people in your own community is sending out direct mail pieces. This can be done easily and cheaply with a local printing company. Small postcards sent out to the neighborhoods in your area with the most likely potential customers represent the best way to let people know who you are and what you have to offer. You can also do this sporadically when you have special events, sales, and discounts. If you do not want to spend the money on postage, you can hire a student in the community to leave flyers door to door.
Even if you are a small local business, you need to have a website and internet presence. You can hire an affordable PPC management team or a paid search advertising firm to help you do this. These companies will be able to perform a number of different services. They can build you a website and perform various duties that will help your site be seen in all the major search engines. Many PPC management companies will also perform social media services. This means that they will get your business on Facebook, LinkedIn and Twitter. Local consumers will use the internet to find even neighborhood shops, which makes being online even more important.
You should also consider other community based options like car signage or local events. Sponsoring a local event can get your business a ton of attention. Anything like a run, charity fundraiser, or golf event is a great way to connect with the people in your community. Car wraps are another economical idea. You can wrap your own car with the name and logo of your business and have everyone see it as you drive around town.
There are a number of ways that you can market your small business. With a little creative thinking, you can really do something great.
Peter Dulay - About Author:
Keyword Search Pros Inc. is a Los Angeles-based internet marketing firm maximizing advertising efforts through pay per click services management for medium to large size companies. The association of KSP has been working in search marketing since 2003. Founded by CEO and Director Peter Dulay, KSP began only as a ppc management firm that managed small to medium size companies for several years before expanding into additional services and larger advertisers.
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