Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Long-Term Exposure Achieved through Promotional Calendars

By Andrew Michaels Subscribe to RSS | March 4th 2012 | Views:
loading
 
  



Marketing is something every business should do. Yet this is the one thing that a lot of businesses find hard to achieve. With limited funds, businesses have to market their products or services with caution. Each dollar they spend is important so they have to ensure they generate good return on it. Often, they will rely solely on referrals and word of mouth to generate customers and sales. There’s nothing wrong with these strategies, but in order to stand out a little creativity is necessary. If they want to achieve effective and long term marketing, they need to come up with unique strategies.

For low cost but long term and impressive marketing campaign, one ideal material worth investing in is the calendar. Calendar printing is not a new concept. It is something all of uses every day. If you want maximum visibility, this is the best material that will put your brand hard at work. It will stay visible to people for a whole year and maybe even beyond. If you want a noticeable calendar, here are great tactics to consider:

- Focus on functionality. With all the marketing materials you have, the calendar will likely the most used. As such, it is crucial that you make it as functional as possible. Make sure the dates are large enough to be read from a distance. If it is too small or too blurry, no one will bother using it. The efficacy of your material will depend on your design, so make sure you think of functionality when creating the design.

- Make it noticeable. It’s likely that your competitions will create their own promotional calendars. In order to stand out, you need to create a unique and eye-popping design. Create a template that will not only reflect your brand but still give your customers and prospects a new outlook of your business. The more creative you are the more chance you have to getting noticed first. If you are not the creative type of person, ask the help of a designer. They will help you throughout the design process and even lend advices on the best way to design your material.

- Go for custom design. As much as it’s easy to use templates, it will be best if you opt for customized calendars. Make your design personal so you convey a friendly and accommodating feeling to your customers and prospects. With a custom design, your customers will feel special since you invest in personalized calendars that look like they were designed especially for them. If you can gain their trust, the rest will be easy for you.

Proper timing is important in calendar marketing. Before the end of the year, you have to ensure your calendars are ready for distribution. As early as today, you have to start creating your design so by the second half of the year you are ready for printing. Make it a point to work with the best printer in the market so you are guaranteed of high quality print job. Some print shops will claim to be the best. Don’t get easily swayed with their sweet words. Do a research so you will know the best printer suited for your need.

All year exposure is easy to achieve. Start with calendars and your long-term marketing campaign will go on smoothly and cost-effectively.

Andrew Michaels - About Author:
The author is affiliated with a company that offers
http://www.printplace.com/printing/calendar-printing.aspx
http://www.printplace.com/printing/custom-calendar-printing.aspx

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/long-term-exposure-achieved-through-promotional-calendars.htm

Related Advertising Articles Subscribe to RSS

Websites that aggregates a significant number of printing Uniqueskins.com coupons or codes
Published by Manohar Sai on January 9th 2012 | Business
It is wise to read all the terms and conditions of each website you sign up for and familiarize your...
 
Tits and Bits of brochure printing
Published by Robert Samuels on January 2nd 2012 | Business
There are many steps to brochure printing. At first you should consider whether you have proper amou...
 
Custom screen printing t-shirts
Published by Selinadicousta on July 23rd 2012 | Business
When people are selecting a company to make them a bulk order of tees, there are certain things that...
 
Show your love with key chains printing
Published by Raymond H. Barr on July 30th 2012 | Advertising
Gone are the days when key chains were mere objects that held recommendations!! With the emergence a...
 
The calendar printing from the Calendar Company is of the highest quality
Published by Julia Roger on March 9th 2012 | Advertising
The bespoke calendar printing service that we offer is not generally offered by competing calendar p...
 
Printing online is the best way of printing your business promotional materials
Published by Khatrin on January 27th 2012 | Advertising
Every time you order printing products and services from a printer especially an online printer, mos...
 
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
 
Customized t shirts|screen printing Las Vegas
Published by Selinadicousta on July 6th 2012 | Business
T-shirts often serve as a form of self-expression. The words and graphics that people wear give them...
 
Online printing is a must in this modern world
Published by Ireenekyoko on January 27th 2012 | Advertising
There are more manners that one that most of you can benefit from the aid of expert or professional ...
 
Things to keep in mind in looking for online printing services
Published by Ireenekyoko on January 25th 2012 | Advertising
A suitable manner for you to get your promotional materials like your posters, brochures, postcards ...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Instant solutions of business cards designing and printing with logo
Published by Excell Print on January 25th 2012 | Advertising
The constant competition has urged the businesses to always keep themselves updated with the latest ...
 
Want cheap catalog printing? an online printing company is the best option
Published by Adair Sawyer on December 30th 2011 | Advertising
What comes to your mind when you hear the word “cheap catalog printing”? There was a time when a...
 
Things that you must know about your chosen printer in letterhead printing
Published by Griff_anjaneth on February 13th 2012 | Advertising
Business letterheads goes way back before business establishments even knew what the World Wide Web ...
 
Large format printing and banner printing
Published by Mary Porter on July 4th 2012 | Business
If you are looking for large format printing you want be sure that you are getting the best possible...
 
Leaflet printing and exhibition graphics
Published by Mary Porter on June 25th 2012 | Business
There are many ways that you can do this when you look into cheap printing....
 
Things to think about when using promo Uniteddomains.com coupon code for printing online
Published by Manohar Sai on January 9th 2012 | Business

This happens when you've found out too late that you can't use your Uniteddomains.com ...
 
Brochure printing services at the click of a button
Published by Scottnetparker on April 11th 2012 | Advertising
Brochures are very important for promotion of any business. These brochures should be well designed ...
 
How to find the perfect printing service for prospering your business
Published by Robert Samuels on December 15th 2011 | Business
Read this article to know about the necessity of the printing service providers for making your busi...
 
Giclee printing London explained
Published by on June 16th 2012 | Business
Giclee printing London may be something that you are not overly familiar with unless you are a fan o...