Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Long-Term Exposure Achieved through Promotional Calendars

By Andrew Michaels Subscribe to RSS | March 4th 2012 | Views:

Marketing is something every business should do. Yet this is the one thing that a lot of businesses find hard to achieve. With limited funds, businesses have to market their products or services with caution. Each dollar they spend is important so they have to ensure they generate good return on it. Often, they will rely solely on referrals and word of mouth to generate customers and sales. There’s nothing wrong with these strategies, but in order to stand out a little creativity is necessary. If they want to achieve effective and long term marketing, they need to come up with unique strategies.

For low cost but long term and impressive marketing campaign, one ideal material worth investing in is the calendar. Calendar printing is not a new concept. It is something all of uses every day. If you want maximum visibility, this is the best material that will put your brand hard at work. It will stay visible to people for a whole year and maybe even beyond. If you want a noticeable calendar, here are great tactics to consider:

- Focus on functionality. With all the marketing materials you have, the calendar will likely the most used. As such, it is crucial that you make it as functional as possible. Make sure the dates are large enough to be read from a distance. If it is too small or too blurry, no one will bother using it. The efficacy of your material will depend on your design, so make sure you think of functionality when creating the design.

- Make it noticeable. It’s likely that your competitions will create their own promotional calendars. In order to stand out, you need to create a unique and eye-popping design. Create a template that will not only reflect your brand but still give your customers and prospects a new outlook of your business. The more creative you are the more chance you have to getting noticed first. If you are not the creative type of person, ask the help of a designer. They will help you throughout the design process and even lend advices on the best way to design your material.

- Go for custom design. As much as it’s easy to use templates, it will be best if you opt for customized calendars. Make your design personal so you convey a friendly and accommodating feeling to your customers and prospects. With a custom design, your customers will feel special since you invest in personalized calendars that look like they were designed especially for them. If you can gain their trust, the rest will be easy for you.

Proper timing is important in calendar marketing. Before the end of the year, you have to ensure your calendars are ready for distribution. As early as today, you have to start creating your design so by the second half of the year you are ready for printing. Make it a point to work with the best printer in the market so you are guaranteed of high quality print job. Some print shops will claim to be the best. Don’t get easily swayed with their sweet words. Do a research so you will know the best printer suited for your need.

All year exposure is easy to achieve. Start with calendars and your long-term marketing campaign will go on smoothly and cost-effectively.

Andrew Michaels - About Author:
The author is affiliated with a company that offers

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Multicolour – multi-faceted printing solutions
Published by Neera Aggarwal on March 15th 2012 | Advertising
Multicolour is a printing agency dealing in an array of designing and printing solutions and product...
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
Benefits to select attractive customized car magnets printing service
Published by Excell Print on January 25th 2012 | Advertising
Car magnets are used for both commercial and personal purposes. A car magnet is an effective alterna...
What to notice in an online printing service
Published by Ireenekyoko on January 30th 2012 | Advertising
When it comes to planning and printing business promotional tools and materials for your business....
Key points meant for using the services of the secure printing facilities
Published by Ema Sis on January 17th 2012 | Business
Printing services is among the main formula on the production increase along with advertising phases...
A1 Acetate is just one of the printing services that Ezeeplan can offer
Published by James Blee on June 17th 2012 | Business
Our most popular service is to translate content from smaller scales to A1 acetate or paper sizes. H...
Information of the managed printing services
Published by Somjons12 on March 14th 2012 | Advertising
Imprimerie montreal and grounding these imprimerie is calculated as the right technique for you and ...
Folders printing are the new marketing strategy and you do not want to be left behind
Published by Raymond H. Barr on July 24th 2012 | Advertising
When it comes to advertising as well as marketing, people are always looking for something modern to...
Printing online is the best way of printing your business promotional materials
Published by Khatrin on January 27th 2012 | Advertising
Every time you order printing products and services from a printer especially an online printer, mos...
Make your pictures livelier with color printing
Published by Robert Samuels on January 2nd 2012 | Business
The inks which are used for the color printing are considered to be semi-transparent. They seem to o...
Things to keep in mind in looking for online printing services
Published by Ireenekyoko on January 25th 2012 | Advertising
A suitable manner for you to get your promotional materials like your posters, brochures, postcards ...
Websites that aggregates a significant number of printing coupons or codes
Published by Manohar Sai on January 9th 2012 | Business
It is wise to read all the terms and conditions of each website you sign up for and familiarize your...
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
Online printing service–Choose the best qualities online printing service provider
Published by Excell Print on January 25th 2012 | Advertising
A good printing company can play a major role in the success of any business house so selection of t...
For the best quality catalog printing in an eco-friendly manner - a green Toronto printing service
Published by Julia Bennet on January 10th 2012 | Advertising
Green printers are the printers of now and the future. In fact, those printers that want to stay in ...
Want cheap catalog printing? an online printing company is the best option
Published by Adair Sawyer on December 30th 2011 | Advertising
What comes to your mind when you hear the word “cheap catalog printing”? There was a time when a...
Things to think about when using promo coupon code for printing online
Published by Manohar Sai on January 9th 2012 | Business

This happens when you've found out too late that you can't use your ...
Where to turn when only the finest Presentation printing will suffice
Published by James Blee on July 16th 2012 | Advertising
Quite rightly you expect the best from Presentation printing and insist on using the skills of a com...
Make your organization marketing creative throughout calgary printing service!
Published by Ema Sis on May 26th 2012 | Advertising
Any other mandatory thing that is certainly a lot more than anything a necessity on the businessmen ...
Right personality and style must be incorporated in poster printing
Published by Griff_anjaneth on January 26th 2012 | Advertising
Poster printing is all about style and personality. When most of you want to differentiate your busi...