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How to Outperform your Competitors with Brochures

By Robert Johnston Subscribe to RSS | April 18th 2012 | Views:
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A successful company does not only invest in the trendiest and most modern marketing tools. They also make sure that they are still able to get in touch with their customers in a personal level through print marketing. They should aim for a good mix of traditional and modern marketing techniques in order to get good market exposure. This is why as a business owner you need to make sure that you still include traditional marketing materials in your marketing program. But what traditional materials should you use?

Why don’t you start with the brochures? Brochure printing has been used by businesses for a long time now. It’s a good material especially when introducing new products or new businesses. It can be an informative or visual material or both depending on what you need. You have to include all important details to ensure that you convey the right message to your target audience. It’s important that you create innovative and eye-catching designs to win people’s trust easily. To produce winning brochures, take careful consideration of the following strategies:

1) Target the right audience. Don’t just hand out your materials to everybody. You have to carefully consider who your customers are and what they need. It’s best if you can create a list of your target audience so you know who and where they are. This will require thorough research so you can compile a good list.

2) Invest in high quality paper. With the innovations in technology today, a lot of materials are available. It is easy enough to look for high quality paper that will be suited for your brochure. It’s best if you opt for a high grade and sturdy paper so you know that your brochure will be able to resist premature wear. There are plenty of choices in paper these days. You have to look for the perfect paper type that will suit the kind of material you want to produce. If in doubt, you can always as your printer or designer for advice. For environment advocates, there are recycled and eco-friendly papers available these days.

3) Get creative. Don’t just create a brochure for the save of having it. You have to find the right design that will perfectly fit with your business. You can use different colors on your materials but keep it to two or three hues. You don’t really have to use a lot of colors on your brochure. Aside from being expensive, this will only confuse the message you want to convey to your target audience. You can also opt for big sized brochure, but make sure you have the right reason for doing so. Remember that an extra large brochure will be expensive so you have to carefully weight your options.

4) Provide irresistible offers. You have to think of a way to outshine your competitors. By including discounts and rewards on your brochure, you can easily encourage your customers to make an action right away. This will help people decide positively on your offers. Be sure to include a strong call to action so immediate response is generated.

Outperforming your competitors can be possible with incredible custom brochure printing. Why don’t you start creating your own brochures today to get results right away? Make the design intriguing so people don’t miss out on your offers.

Robert Johnston - About Author:
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