How to Avoid Using Commercially Printed Materials
Many articles online and in print will always go on about how you should use commercially printed materials or how to properly implement marketing tools. Turning things around, let us discuss things on the other side of the spectrum.
Let us talk about the things that you should not do concerning commercially printed publicity materials. Far from being a guide to the right things you should do, this is a guide to the things you should avoid or never do. If you have ever wondered about this, here are the different ways on how not to use commercially printed materials brought to you by Ft Worth printers or DFW printers.
1. Distribute without a plan - Commercially printed products are not so cheap that you can just give them away without second thought. Rather, sure you can give flyers, business cards, or bookmarks away to anyone you choose, but doing this is wasteful and inefficient advertising. If you want to make full use of the capabilities of your publicity materials, you should at least employ a fundamental method of choosing recipients who are most likely to be turned into actual customers. It is like giving away free jigsaw puzzle pieces; you can give them to anyone who happens to walk past, but you will sell a lot more if you only give pieces to those who would want to complete the set.
2. Using them without background research - In a laboratory, if you use and mix chemicals without doing your research, there is the possibility that the whole room will explode and that you will be caught in the explosion. With commercial printing, if you jump in without doing your homework, this can lead to an explosion in your pocket that would eventually crumble down your business. Translation: you will only lose money and lose your business. Thus, one way not to use commercially printed materials is to use them without background knowledge on their most effective uses, implementations, designs, and others. Never join a war without some bullets, as the cliché goes.
3. Slandering competition - The business world is a fierce, ruthless world, sure, but there are limits, which you should never actually cross. Building up business by using commercially printed publicity materials is definitely not a good way to use them. Not only is it morally suspect, it can also be a reason for contention in court; simply put, it may be illegal, depending on where your business is actually situated. Print some flyers to advertise a new, top-of-the-line, and revolutionary product, sure, why not. Print some posters to ask people to join your store’s raffles or competition, no problem. However, printing things, which directly attack the integrity of other individual people or companies, is not a justifiable act.
Just like anything else in this world, there is a right way and a wrong way of making use of commercially printed materials bought from Ft Worth printers and DFW printers. It is up to you as a good business owner to know and learn these things, whether from experience or pure common sense is entirely up to you.
Kaye Marks - About Author:
Kaye Z. Marks is an avid writer and follower of developments by Ft Worth printers or provided by DFW printers that help businesses in their marketing and advertising campaigns.
Published by John Smith on March 7th 2012 | Business
Published by Ashish Pandey on February 6th 2012 | Business
Published by Nikebell on July 21st 2012 | Business
Published by Kumari Ankita on February 9th 2012 | Business
Published by 43234 on December 6th 2011 | Advertising
Published by Mithun on May 11th 2012 | Business
Published by Airpartsd on June 29th 2012 | Business
Published by Purushottam Chandra on January 10th 2012 | Business
Published by Harry Ben on December 12th 2011 | Business
Published by Mithun on April 12th 2012 | Business
Published by James Blee on March 14th 2012 | Advertising
Published by Deepti on March 30th 2012 | Business
Published by Robert King on January 24th 2012 | Business
Published by Robert Samuels on February 22nd 2012 | Business
Published by on July 12th 2012 | Advertising
Published by Deepti on March 23rd 2012 | Business
Published by Harry Ben on January 13th 2012 | Business
Published by Mary Porter on June 16th 2012 | Business
Published by Harris Williams on April 5th 2012 | Business