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How Social Media Becomes Indispensable for Lead Generation

By Oliver Scott Subscribe to RSS | July 22nd 2012 | Views:

Have you thought about making use of social media for your lead generation purposes?

Yeah, why not? Now, don't tell me that you have not heard of Twitter and Facebook before? Add to that list are LinkedIn and Google Plus. Now, before you complain with a "Not-another-site-to-maintain-again!" mantra, know the facts: Did you know that LinkedIn has more than 100 million users? How about Twitter? Well, it has over 200 million, while the wildly popular Facebook has a whopping 850 million users--which includes, you and I of course.

And if you can use Facebook and Twitter for your personal accounts: adding friends, checking their status and following them "just for the fun" or for the heck of it, then why not make the most of the popularity of these social media channels for generating business leads in UK? Yes, that's what I'm talking about now--employing these social media networks for business purposes. The best thing about it? They don't cost you anything. Ok, so maybe a little bit of your time.

I believe that a massive number of your b2b sales leads and potential customers are already spending considerable time on their social media accounts--just like you. In short, if you ignore them, you'll also be doing a great disservice to your prospective clientèle. Nevertheless, bear in mind that social media doesn't work like a magic formula wherein just by making that social network business page you will automatically have hundreds of your leads' contact information flash before your eyes---now, that's just simply unrealistic.

However, there are some easy and uncomplicated things you could carry out in order to put together the strong foundation for an effective social media plan and generate further b2b leads and hopefully, more profits eventually.

Now, above all, firms and organisations especially in UK need to look for more imaginative and resourceful ways than simply informing clients and customers regarding their market offerings. These days, customers are getting more and more influential (if not, controlling) and they prefer to know every brand that they would transact with on a more personal level! This provides firms a chance to capture the sales leads and customers' attention by introducing a personality by way of their social profiles so that they can get ahead of their competition.

Moreover, each individual which becomes your follower on Twitter can be your prospective customer. Even just by gaining a handful of decent followers in Twitter, you can already boost your opportunities in terms of b2b sales lead generation.

Early impressions last so make sure that your picture and bio line best represents your brand and will not look like your typical sales pitch. Then, you should also begin to follow others in your target market. Doing this would not just provide you with a clearer picture on what other people are into, at the same time, this would allow you to create more connections and there you can start to generate more business sales leads.

Oliver Scott - About Author:

Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

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