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How POS Printing Can Drive Your Sales

By Robyn Marquand Subscribe to RSS | August 1st 2012 | Views:

Any company completing market research will know how important point of sale (POS) displays are. This is true no matter in what city or town in Australia they are based. In businesses of all types, from convenience stores and retail outlets, to bars and fast-food stores, buying decisions are increasingly being made at the till. Delivering your displays with the best POS printing is key to maximising these opportunities.

So important are POS displays, in fact, they can make a huge difference to the work done outside the business premises. Attracting customers into your shop or cafe is the first important step. Guiding them through the store to make a purchase and attracting them to the till point, though, is where the real success lies. A good stand with effective POS printing can do this.

To be truly effective, a point of sale display should work with all other printed media used in and out of the store. By bringing everything together in a coherent way, your business can gain a valuable edge that may well be missed by your competitors.

Increasing sales in this way can have a huge effect on the bottom line for any business, whether it is based in Sydney, Perth, Melbourne or Canberra. It is all about being clever about which combinations are used, and carefully delivering a product in which the customer is interested.

It sounds simple of course but, like most other aspects in business, this type of advertising requires a certain amount of expertise and professionalism to get right. The design of the sales displays, and the printing of them, should apply the latest techniques. When done well, the volume of sales can grow significantly.

Strong POS printing should never be underestimated as an advertising medium either. All too often it is not seen this way, but it is one of the most effective forms of self-marketing. It is also one of the most cost-effective. You are not paying for advertising space – it is already yours. You are not paying a third party to host your products – they are being marketed on your premises.

There are no restrictions to just how far a point of sale display can go. For example, in their most basic of forms, POS displays can be small stands with promotional leaflets. When sat by the side of the till, they can upsell any product. Moving on from this, larger displays can promote seasonal items, from food and drink to clothing and accessories.

POS printing can also encompass a whole area in a store. Through the use of banners, posters, shelf edging and all manner of other media, huge campaigns can be delivered successfully. Importantly though, point of sale displays need to be dynamic; responding to demand, seasonal trends, the latest innovations or even local events.

In essence, marketing materials created using POS printing is something which shapes a store, giving it presence in the eyes and minds of the customers. Whatever message your business needs to put out there, effective POS printing can help. It is something that brands and businesses the world over are beginning to realise, so it is probably time you did too.

Robyn Marquand - About Author:
Robyn has worked in the print industry for various printing companies for many years, and writes extensively for Minuteman Press in Australia. Find out more about POS printing and other printing services at

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