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How Corporate Gifts and Promotional Mugs Will Grow Your Business

By Uniforms Complete Subscribe to RSS | January 6th 2012 | Views:

Most businesses opt to market their goods and services over TV or radio. Although these are effective ways of advertising, they cost heavily; hence smaller and start-up businesses are disabled from using these exorbitantly priced marketing channels. The internet may not be as expensive, yet it isn’t the best option for local marketing. Promotional products are wonderful tools to advertise your company if you are a small-sized or start-up business.

Benefits of Corporate Gifts

Besides affordability, corporate gifts have substantial benefits:

They are tangible, making them personal to the consumers receiving and using these gifts. Giving anything for free is always favourable to the receiver; it makes them feel special and personal.

High flexibility; promotional gifts can be anything, from coffee mugs to calendars to promotional pens to jackets and hats.

They are portable, enabling users to take them wherever they go. This makes for excellent marketing strategy as target of reaching a wider audience is accomplished.

Durability of the gifts enable them to advertise over a longer period than newspapers, brochures or magazines

Customised gifts encourages personal reviews of your business by the users to their contacts

Items to Use as Freebies

When deciding on the products you want to use as business freebies, the sky is the limit. Choose items that are required on daily basis by an average consumer. This can include customised caps, t-shirts, flash drives, promotional pens, umbrellas, tissue boxes, tote bags, keychains, business card cases, notepads, coffee mugs and much more. This will increase the chances and frequency of marketing your business. Items of less utility will end up in the closet.

It is important that you choose promotional products that relate to your business. For example, a salon can be best advertised on a makeup bag rather than on a business card case. A restaurant can be more appropriately promoted on a coffee mug than on a flash drive. An advert of a bank is more fitting on a business card case. Certain items such as calendars are neutral; they can advertise any business without appearing unrelated. Always ensure that the printing quality of your corporate gifts is up to your satisfaction. Order a sample prior to making bulk orders. This will prevent disappointments and unnecessary expenditure of business funds.

Uniforms Complete - About Author:
Soraya Barnham is an experienced Content writer and publisher for Business Development. Visit at to know more about sportswear and Corporate Uniforms.

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