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Full Colour Printing is the Best Choice for Businesses Looking to Grow

By Robyn Marquand Subscribe to RSS | May 2nd 2012 | Views:
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It is little wonder that full colour printing is so widely used by businesses in Australia, with it providing results and exceptional quality wherever needed. In all areas of a company, such printing can be put to great use, whether for getting a point across, effectively demonstrating how a process works for a host of other uses.

Where the true value of full colour printing can be seen, perhaps in more than any other area, is when it is used on advertising campaigns and marketing drives. When delivered as well as it can be, it can drive up sales significantly. It is ideally used at point of sale displays with leaflets and flyers, or when used as an integral part of in store promotions and trade shows with banners and posters.

The planning of such print jobs is important though. For example, logos and any other branding that is used need to be prominent and well defined. It is also important that the accompanying messages enhance these, rather than detract from them. Bold colours are ideal to use, but knowing how these work with background colours and designs is essential, making a professional eye invaluable to both the design and execution.

As much as using full colour printing to get a sale or clinch a contract can work, it can also add a certain value to a product or service. With well-designed and perfectly executed catalogues, brochures and portfolios for example, customers and shareholders can be kept informed and supported in a stylish and effective way.

It is not just in the larger print projects that full colour printing delivers. A clean and sharp monochrome business card can be ideal for some but, for other professions, a real splash of colour adds more credence and attitude. For local trades for example, standing out from all the other cards delivered to people's homes can make all the difference to getting that customer's call.

Whilst having that impact is important, it is just as important to deliver a message clearly on a business card as it is on a huge commercial display. Uncluttered text is needed for example, which enhance any images used. Delivering the right information is essential, as is choosing the right style of font. Simple and effective is the order of the day, but homemade designs often fail to deliver this.

Though private companies and tradespeople can benefit from full colour printing, so can many other people. Community groups for example can produce excellent banners for fairs and fund raising events, whilst schools can produce wonderful leaflets for sports days or shows that their children are taking part in.

With modern equipment and technologies allowing images to really come to life in the most cost effective way, there is no job that is too big or too small for full colour printing to be used today. With a range of finishes available, from matte to glossy, it is the way to showcase any product, service or event. With professional design, layout, colour controls and execution, it can add that missing piece to create a truly explosive result.

Robyn Marquand - About Author:
Robyn has worked in the print industry for various printing companies for many years, and writes extensively for Minuteman Press in Australia. Find out more about full colour printing and other printing services at http://www.minutemanpress.com.au

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