Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Developing Profit Boosting Brochures

By Andrew Michaels Subscribe to RSS | April 12th 2012 | Views:
loading
 
  



Today’s market environment is highly competitive. An ordinary marketing campaign won’t likely do well in terms of standing out and gaining people’s attention. With other businesses trying to get the attention of your customers, it’s important that you come up with an innovative sales strategy that will help you increase your sales and profits. There are actually several marketing techniques you can use to leap your marketing campaign from ordinary to extraordinary. One of them is brochure printing.

Yes, brochures are nothing out of the ordinary, but it can be turned into something extraordinary. With a few tweaks here and there, you can come up with a profit boosting brochure. If you want to learn how to do that, read on.

Go for something big

Size is always a good way to captivate people. A big brochure will easily stand out and encourage people to take a closer look. Even if it is placed with other brochures, the biggest among them will easily get noticed. For a little extra cost, you can already make your brochure extraordinary. Among the benefits of a big brochure are: you get more space to include additional information and bigger images, you can easily make an impact on people so they won’t forget about you, and the brochure will easily command attention wherever it is placed.

Of course, you can’t just create an oversized brochure and assume that people will already notice it. You still have to determine which size will best fit your marketing need. You have several choices in sizes which include 8.5 by 14 inches, 11 by 17 inches, and 11 by 25.5 inches. The size you pick should easily fit into your budget and give you the most market exposure.

Upgrade the design

Instead of using templates, opt for custom brochure printing. This means creating a design that is truly yours. This is your chance to showcase your creativity in order to produce a material that will put you in front of people. From the color to the font and style, everything has to be unique. It’s okay to look at templates and even your competitor’s brochure to get ideas, but make sure you don’t copy them. Just use them as an inspiration on how to design your own unique brochure.

Take advantage of modern printing techniques

If you have enough budget and you truly want a unique brochure, don’t hesitate to take advantage of foil stamping, engraving, embossing, or die cut printing. These are modern techniques which will help add luster to your material. This will give you the extra boost you need to convince your target audience to take a look at your offers.

Make sure though you don’t overcrowd your brochure with too many images and topics. Just stick with one idea so people will easily know what you want to convey to them. Don’t make your message too long otherwise people will easily get bored reading the copy. Deliver your message direct to the point to generate immediate response.

A well designed brochure distributed to the right audience will give you great return on investment. Make sure your brochure is intriguing and engaging enough to encourage people to pick it up and read your message. Don’t be scared of spending money on your brochure. If you want it to perform better, invest enough on it.

Andrew Michaels - About Author:
The author is affiliated with a company that offers
http://www.printplace.com/printing/custom-brochure-printing.aspx
http://www.printplace.com/printing/brochure-printing.aspx

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/developing-profit-boosting-brochures.htm

Related Advertising Articles Subscribe to RSS

The benefits of printing online
Published by Khatrin on January 24th 2012 | Advertising
Online printing services had become the trend in these days fast paced printing technology....
 
Are you looking for Large Format Ink for your printer and proper printing
Published by James Blee on June 17th 2012 | Business
Many people use large format printers to product top quality stunning images, and to achieve the abs...
 
A1 Acetate is just one of the printing services that Ezeeplan can offer
Published by James Blee on June 17th 2012 | Business
Our most popular service is to translate content from smaller scales to A1 acetate or paper sizes. H...
 
Things to think about when using promo Uniteddomains.com coupon code for printing online
Published by Manohar Sai on January 9th 2012 | Business

This happens when you've found out too late that you can't use your Uniteddomains.com ...
 
Giclee printing London explained
Published by on June 16th 2012 | Business
Giclee printing London may be something that you are not overly familiar with unless you are a fan o...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
 
The calendar printing from the Calendar Company is of the highest quality
Published by Julia Roger on March 9th 2012 | Advertising
The bespoke calendar printing service that we offer is not generally offered by competing calendar p...
 
Show your love with key chains printing
Published by Raymond H. Barr on July 30th 2012 | Advertising
Gone are the days when key chains were mere objects that held recommendations!! With the emergence a...
 
Benefits to select attractive customized car magnets printing service
Published by Excell Print on January 25th 2012 | Advertising
Car magnets are used for both commercial and personal purposes. A car magnet is an effective alterna...
 
Business printing made easier allover in America
Published by Warner on April 2nd 2012 | Advertising
Just open a wholesale account with Americas Printhouse and put you order either online or over phone...
 
Offering the best and the cheapest printing facilities in Montreal Canada
Published by Coloprilreview on November 25th 2011 | Business
Imprimerie Montreal is one of the best printing and designing companies in Canada. imprimerie...
 
Leaflet printing and exhibition graphics
Published by Mary Porter on June 25th 2012 | Business
There are many ways that you can do this when you look into cheap printing....
 
Online catalog printing and printing booklets – always a great idea
Published by Adair Sawyer on December 30th 2011 | Advertising
Even though there are so many forms of online marketing available, some businesses still prefer mark...
 
Custom screen printing t-shirts
Published by Selinadicousta on July 23rd 2012 | Business
When people are selecting a company to make them a bulk order of tees, there are certain things that...
 
What to notice in an online printing service
Published by Ireenekyoko on January 30th 2012 | Advertising
When it comes to planning and printing business promotional tools and materials for your business....
 
Think green before you place that order for booklet printing
Published by Julia Bennet on January 10th 2012 | Advertising
Do you know that the paper and paper pulp industry is the third largest polluter in the world? Every...
 
Make your pictures livelier with color printing
Published by Robert Samuels on January 2nd 2012 | Business
The inks which are used for the color printing are considered to be semi-transparent. They seem to o...
 
Things that you must know about your chosen printer in letterhead printing
Published by Griff_anjaneth on February 13th 2012 | Advertising
Business letterheads goes way back before business establishments even knew what the World Wide Web ...
 
Trust PrintNinja for the best booklet printing
Published by AngeloEverton on March 3rd 2012 | Advertising
There are some printing companies that work round the clock and can deliver printed stuff overnight....