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Advantages of Using Custom Vinyl Banners in Your Business

By Excell Print Subscribe to RSS | June 28th 2012 | Views:

Publicity and advertising are acute necessities for the success of any business venture. In today’s cut-throat marketing environment, it is difficult to make your voice heard. Many large corporations opt for television commercials because they case easily afford the staggering cost required for a few minutes of publicity. Although the scenario sounds hopeless for startup businesses and small companies, it is in fact good fortune in disguise. The alternative of employing custom vinyl banners is highly effective as a marketing strategy. They have terrific benefits.

Vinyl Banners vs. TV Commercials

Vinyl banners are often more effective than high-priced TV commercials. This is because when you publicize your business using banners, your target consumers will always come in contact with it. For instance, if your startup restaurant is printed on a vinyl banner and displayed near a children’s park, it constantly promotes your restaurant to families. Families are more likely to visit your restaurant straight after the children’s playtime. Conversely, a restaurant advertised through TV commercials is highly unlikely to receive instant customers. Posters provide exposure on the spot. Consumers take longer to respond to telemarketing.

Moreover, banner publicity is multiple times cheaper than television publicity. You can choose to put up numerous posters around the city and still pay less than a TV commercial. Besides, people generally switch channels during commercial breaks!

Create Intriguing Banners

To draw more attention to your business, you can opt for custom banners. Choose colors, layout, fonts, images, designs, textures and other features that will make the posters intriguing. Include overall information about your service or products as well as your contact details. This call to action technique will cause viewers to contact you or visit your store. Custom banners promote businesses on a personal level, which makes them more successful.

Other Benefits

Additional benefits of vinyl posters include:

• High durability -- they can withstand weather elements such as sunshine and rain. You don’t have to spend money all over again on creating new ones frequently.

• Safe storage -- they can be stored away without reducing quality.

• Ability to wash -- a vinyl banner can be washed using mild detergent without scrubbing away the image. Avoid harsh cleaning solutions.

• Display versatility -- they can be hung indoors or outdoors.

• Adjustable size -- choose the size of banners to best suit your marketing needs.

• Affordability -- vinyl posters are some of the most inexpensive yet effective way of business marketing.

Excell Print - About Author:
Excell Print Promotions is leading printing companies in New York. We offer cheap rate Vinyl banners and verity of advertising tools to promote your company brand or products. For more information contact us on 914-437-8668 and

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