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Achieve Effective Marketing with a Good Mix of Online and Offline Strategies

By Robert Johnston Subscribe to RSS | April 23rd 2012 | Views:
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Print marketing is considered as one of the most effective tools in spreading the word about your business. However, with the recent developments in the industry and the technologies available these days, it’s sad to note that print marketing is getting less and less attention. Business owners are turning to modern marketing techniques in the hope of advancing their business. There’s nothing wrong with taking advantage of modern techniques, but marketers should still consider the value of printed marketing materials.

To generate better response, a good mix of print and online marketing should be achieved. Aside from investing in online ads or email marketing, business cards, postcards, and the rest of printed marketing materials should be included in the marketing program. Online printers can help in producing these printed materials, but you have to make sure you find the perfect printer suited for your need. For an easy and cost-effective start, some of the important printed materials worth your investment are as follows:

1: Flyers are easy to hand out. When you need to communicate important messages to your customers and prospects you simply need to print out flyers. Make sure your message is short, simple, and to the point so you don’t confuse your readers. Putting a big image on the layout is essential so you can easily grab people’s attention. Though simple and easily ignorable, if you design your flyers well you are sure to attract your target customer’s attention.

2: When you want a material that will help you introduce your business to your customers and prospects, you need to make use of brochures. These are simple but effective materials ideal in conveying to people important details about your business. There are plenty of ways to design a brochure these days. Whatever image and impression you want to convey to people, you can easily reflect that on your brochure. As always, it helps to look at templates first so you have an idea on how to create the perfect design for your brochure.

3: Making a message or brand stick can be done through stickers. Even in today’s highly electronic business environment, the good old stickers still prove to be effective marketing tools. You simply have to design your stickers well so you can make them communicate your brand well. It’s best if you keep the design simple so you can easily communicate your message and your brand.

4: Keeping in touch can be done effectively through greeting cards. Showing your customers that you value and appreciate them is important in maintaining customer relationships. A simple greeting card or personal note is enough to show them that you think of them. Keep in mind that marketing is not all about selling; it’s also about building relationships. If you show your customers how valuable they are to you, you are sure to keep them loyal to your business.

There are plenty of printing companies available these days that will help you produce high quality printed materials. You can search online or offline depending on your printing need. Most of these print shops provide overnight printing if you require rush print jobs.

Remember that a good mix of online and offline marketing is the best strategy to gain effective marketing. Why don’t you reevaluate your marketing program today and see if you are able to achieve a good marketing mix.

Robert Johnston - About Author:
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