4 Ways to Create a Sticky Marketing Campaign
Have you experienced watching a TV commercial and, for some reason, keep singing the jingle long after the ad is over? It seems that the jingle is imprinted on your mind that you can’t get it off. We have all experienced this, one time or another. This is a common occurrence not only in TV jingles but in other aspects as well, whether it is a song, a dialogue in a movie, or a political campaign. Some things are just hard to forget.
A sticky marketing message is one aspect that every business owner should aim for in order to generate more sales and profits. But what really makes a message stick? Why are some messages difficult to forget? Every person has a different memory capability. Some will remember one message while other won’t. With the hundreds of ads seen and read each day, it’s difficult to know which will really stick. Even with the most attractive design or the help of the best online printer, there’s no knowing which message will leave an imprint on people’s mind.
If you are seeking for the best strategies to make your marketing message memorable, here are ways to help you do that:
1- Create messages that stir up people’s emotion. People will remember your message better if you touch on their emotions. You can surprise, shock, and make they cry or laugh. Touching on a certain emotion will want them to read your message over and over again. Think of the commercials that brought you to tears or laughter. You can’t seem to forget them, right? You even try to hum along or say the jokes out loud over and over again. This makes an impact on your mind and will keep your message running through their mind for a long time.
2- Get feedback and recommendation. People are more likely to trust your message when there is a personal recommendation from a friend or colleague. This will help you deliver in-depth information to your target audience. The recommendations, in turn, will help please your prospects. Sooner or later, you will get people talking about you and everyone will be on the lookout for you.
3- Put something new on your message. This can be a unique and interesting fact that will make your message stick. People are more likely to remember a new thought or idea. If they see new information, especially if the information is relevant to them, they will most likely remember it.
4- Provide savings. Tell people of the savings you offer. This will get them interested and even refer you to their friends and family. But don’t forget to focus on the needs of your target audience. You can attach savings on delivering these needs and put that in writing so you can easily capture their attention. Make sure you deliver on your promises so you stay on top of people’s mind and keep them coming back to you.
The help of a good writer, designer, and online printing company will help you create a marketing message that will forever be instilled on people’s mind. With competition getting fiercer and fiercer each day, the more important it is to come up with a message that will remembered for a long time. Follow the tips above to help you create a sticky marketing campaign.
Andrew Michaels - About Author:
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