Spirits in India

Premiumisation of brands continues to drive sales of spirits. Rising disposable income coupled with drinking becoming socially acceptable are key reasons for the increase in sales volumes. Companies are launching products at price points that are slightly less expensive than imported brands. United Spirits Ltd launched McDowell’s Platinum under other whiskies with a premium positioning but at a price to lure consumers. This brand was aggressively promoted via media campaigns and brand...

Spirits in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change. http://www.bharatbook.com/market-research-reports/alcoholic-drinks-market-research-report/spirits-in-india.html

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits. Business Credit Report

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Spirits market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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