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What Images, Fonts, Colors are Effects are Suitable for an Investment Logo?

By Tammy Becker Subscribe to RSS | December 16th 2011 | Views:

A company brand mark is an investment which goes a long way in giving returns. Since it is the first symbol that the customer views of the brand, it is important to create a good image of the company.

So if you are trying to create an emblem for a financial or corporate company, how would you design it?

Below mentioned are a few ideas for an awesome investment logo design:

1. What images to use?

You can use a variety of images for your trademark. One idea is to use small symbols to accompany the investment house name. You can use abstracts of creatively illustrated crescents, crosses or rays of the sun. You can also use graphical pictures of tall buildings or a graph curving upwards. If you want to get even more creative, you can also use origami figures to give a compassionate air to your emblem. You can also use graphics of coins or money abstracts with the business name or small blocks piled up high. If you want to give a playful look to the design you can also use an illustration of wings or a crooked arrow pointing upward. Another idea is to use business name initials for the monogram.

2. What fonts to use?

The most suitable fonts for financial trademarks are ones that are straight and thick. Investment houses need to portray an image of professionalism and proficiency to their customers and should use font styles accordingly. Fonts that are thick and straight give the impression of capability and formality and tell the customers that they are here to stay and serve.

3. What colors to use?

The colors that are most popularly seen in these types of emblems are red, blue, green and black. Red is eye catching and represents energy while blue depicts dependability and trust worthiness. Black is the color of power and authority while green is soothing and comforting. All these colors represent influence, capability and justice which is the kind of image that an investment group needs to portray.

The use of color is usually limited to the text in the design. The background is mostly kept in white or neutral colors to give an air of formality to the monogram.

4. What effects to use?

If you want to keep your investment logos simple yet unique, then you can use the company name in the trademark and use text effects to make it distinct. For example you can use the 3 dimensional or the gradient effect for the text in straight fonts so that the design is simple yet distinctive.

In conclusion, don’t be afraid to get creative with your financial trademark but make sure that the images, fonts, colors and effects you use give an air of professionalism and formality.

Tammy Becker - About Author:
Tammy Becker is a senior graphic design consultant at a professional graphic design company. For more information investment logo please contact at investment logos.

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